hs&e music festivals study highlights

@ HAVAS SPORTS & ENTERTAINMENT

TOP SUMMER EUROPEAN MUSIC FESTIVALS 2011

Highlighting the key findings of Havas Sports & Entertainment’s study on the Top 2011 Summer European

Music Festivals in terms of consumer experience

OBJECTIVES AND METHODOLOGYOBJECTIVES AND METHODOLOGYOBJECTIVES AND METHODOLOGYOBJECTIVES AND METHODOLOGY

Conduct online Pan-European research to identify, based on pre-defined criteria,the top consumer experience European music festivals in 2011

How we did it?� Use our network of Havas Sports & Entertainment music experts to define which key criteria

make a festival an awesome experience considering, among others, aspects such as line –up,


make a festival an awesome experience considering, among others, aspects such as line –up,general organization and pricing

� Compile a list of the 64 most relevant festivals taking place this summer in Europe

� Quantify each festival based on our criteria using sources such as Billboard, UK festivalguides, festivalsearcher.com, Sysomos, and more…

Each festival had to meet certain conditions� Considered as a large festival,

� Held during the Summer of 2011 with a previous edition in 2010,

� Considered as primarily a rock and/or pop festival (excluding festivals that are primarily electroand metal)

NO MATTER WHERE YOU ARE IN EUROPE… ONE OF NO MATTER WHERE YOU ARE IN EUROPE… ONE OF NO MATTER WHERE YOU ARE IN EUROPE… ONE OF NO MATTER WHERE YOU ARE IN EUROPE… ONE OF

THE BEST FESTIVALS IS RIGHT ON YOUR DOORSTEP!THE BEST FESTIVALS IS RIGHT ON YOUR DOORSTEP!THE BEST FESTIVALS IS RIGHT ON YOUR DOORSTEP!THE BEST FESTIVALS IS RIGHT ON YOUR DOORSTEP!

TOP 2011 EUROPEAN SUMMER MUSIC FESTIVALS

1 Ireland Oxegen Festival 33 UK Download Festival

2 UK Glastonbury Festival 34 UK Bestival

3 UK V Festival 35 UK Big Chill Festival

4 Belgium Rock Werchter 36 Switzerland Open Air Gampel

5 Belgium Pukkelpop 37 Germany Haldern Pop

6 Denmark Roskilde 38 Finland Ilosaarirock Festival

7 Serbia Exit Festival 39 Germany Rock Im Park

8 Hungary Sziget Festival 40 France Solidays

9 Poland Coke Live Music Festival 41 Germany Area 4 Festival

10 Norway Øya Festival 42 Romania BestFest

11 Poland Open'er Festival 43 Portugal Optimus Alive!

12 Poland Przystanek Woodstock Festival 44 UK Isle of Wight Festival


12 Poland Przystanek Woodstock Festival 44 UK Isle of Wight Festival

13 Switzerland Open Air St. Gallen 45 UK The Secret Garden Party

14 Germany Hurricane Festival 46 Switzerland Gurtenfestival

15 Spain Benicassim International Festival 47 Spain Viña Rock

16 UK T in the Park 48 Belgium Lokerse Feesten

17 Poland Off Festival 49 UK Latitude festival

18 Switzerland Paléo Festival 50 Sweden Storsjöyran

19 Germany Rock am Ring 51 UK Sonisphere Festival

20 Austria Nova Rock Festival 52 Norway Hove Festival

21 Belgium Dour Festival 53 France Eurockéennes de Belfort

22 Germany Melt! Festival 54 Netherlands PinkPop

23 France Vieilles Charrues Festival 55 UK Wireless

24 UK Reading Festival 56 UK Rockness Festival

25 Ireland Electric Picnic 57 France Rock en Seine

26 Belgium Couleur Cafe Festival 58 Italy Heineken Jammin Festival

27 Germany Southside Festival 59 Italy Italia Wave

28 Slovakia Pohoda festival 60 Sweden Way Out West Festival

29 Portugal Super Bock Super Rock 61 Spain Primavera Sound

30 Netherlands Lowlands 62 Austria FM4 Frequency Festival

31 France Main Square Festival 63 Finland Provinssirock Festival

32 Croatia T-Mobile INmusic festival 64 Spain Bilbao BBK Live

THE TOP THREETHE TOP THREETHE TOP THREETHE TOP THREE

� Best European Summer Festival according to Havas Sports &Entertainment ranking

� Best International Festival prize from the UK Festival Awards

� Best Line-Up at The Irish Festival Awards and best European line-

up according to Havas Sports & Entertainment Ranking


� More than 80 stages

� It caters nearly 200k fans who apply for tickets months in advance

� Placed second in terms of audience augmentation to go along withtheir 80 stages and continually boasts a top-of-the crop line-upyear in and year out

� Seven stages and the second best line-up in Europe according toHavas Sports & Entertainment ranking

BEST LINE BEST LINE BEST LINE BEST LINE ---- UPUPUPUP

� Oxegen, which pulled in top billing, boasts headliners The Black Eyed

Peas, Foo Fighters, Coldplay (right), and Beyonce

� This ranking takes into consideration:

� Headliner’s recent musical success

� The general online and social media buzz and surrounding an artist or band


� The general online and social media buzz and surrounding an artist or band

� The Festival Awards recognition of the line-up as one of the top European

Line-Ups

� Musical exclusivity – is the artist performing at several festivals in Europe this

summer or only a couple?

1 Ireland Oxegen Festival

2 UK V Festival

3 Belgium Rock Werchter

4 Belgium Pukkelpop

5 UK Glastonbury

6 UK T in the Park

7 Switzerland Open Air St. Gallen

8 Spain Benicassim

9 Denmark Roskilde

10 France Main Square Festival

BEST GENERAL ORGANIZATIONBEST GENERAL ORGANIZATIONBEST GENERAL ORGANIZATIONBEST GENERAL ORGANIZATION

� Organization is the second most important criteria after Line-Up considered by the ranking

� A festival can be an amazing experience for the fan, but if its poorly organized and full of

headaches a fans vacation can quickly be ruined. Some organizational aspects such as access,

parking, distance from the nearest metropolitan city, number of stages, information on-site

and on the official website among others have been taken into account


� Glastonbury is ranked number one in terms of organization, followed by Øya, the number one

city festival in Europe

1 UK Glastonbury

2 Norway Øya Festival

3 Poland Przystanek Woodstock Festival

4 Spain Benicassim

5 UK T in the Park

6 Hungary Sziget

7 Poland Open’er Festival

8 France Vieilles Charrues

9 UK Latitude Festival

10 Serbia Exit Festival

BEST VALUEBEST VALUEBEST VALUEBEST VALUE

� If your budget is tight this summer, think about heading east; Eastern

Europe has a clear stronghold on the most cost efficient festivals in Europe

- six of the top ten cheapest European rock festivals considered by this

study reign from Eastern Europe.

Ticket PriceAverage Price of a

Beer

1 Poland Przystanek Woodstock Festival FREE 1,50 €

2 Poland Off Festival 7,50 € 1,50 €


2 Poland Off Festival 7,50 € 1,50 €

3 Poland Open’er Festival 14,00 € 1,50 €

4 Belgium Lokerse Feesten 9,50 € 2,00 €

5 Romania BestFest 22,83 € 1,00 €

6 Poland Coke Live Music Festival 19,00 € 1,50 €

7 Slovakia Pohoda Festival 23,00 € 1,20 €

8 Portugal Super Bock Super Rock 26,67 € 1,00 €

9 Serbia Exit Festival 25,48 € 1,20 €

10 Germany Haldern Pop 25,00 € 1,50 €

BEST REPUTATIONBEST REPUTATIONBEST REPUTATIONBEST REPUTATION

� The reputation of a festival is based on four criteria weighted independently

� The number of years that the festival exists,

� The number of festival Facebook fans,

� If the festival has been official recognized or awarded as one of Europe’s top music festivals, and

� The increase/decrease in attendance over the last three few editions

1 Belgium Pukkelpop


1 Belgium Pukkelpop

2 U.K. Glastonbury

3 Demark Roskilde

4 Germany Hurricane Festival

5 Belgium Lokerse Feesten

6 Belgium Rock Werchter

7 Serbia Exit Festival

8 Belgium Dour Festival

9 UK V Festival

10 Belgium Couleur Cafe

BEST GROWTHBEST GROWTHBEST GROWTHBEST GROWTH

� French Festivals are experiencing the steepest increase in attendance since 2008. It’s mainfestivals have witnessed an increase much higher than the European average of 8.4K (see graphbelow), with an outstanding increase for the Main Square Festival (+46K) and Rock en Seine(+29K).



Christopher RapaportGlobal Research Manager

Tel. : +33 1 58 47 84 [email protected]

2, Allée de Longchamp92 281 Suresnes Cedex France

www.havas-se.com

hs&e music festivals study highlights

Documents