hs&e social media training - what is social media

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P WHAT IS SOCIAL MEDIA ? Jez Jowe4, HSE Global Director #Jezmond.

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Jez Jowett explains - What is Social Media?? Have a look...

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P WHAT  IS  SOCIAL  MEDIA  ?  Jez  Jowe4,  HSE  Global  Director  #Jezmond.  

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The  Context  for  Social  Media    -­‐  EvoluJon  of  CommunicaJon  

3  

The  Context  for  Social  Media    -­‐  EvoluJon  of  the  internet  /  technology  People  have  always  been  social.  Internet  turbo  charged  this.  

Stone  Age  Story  Telling  

Hackers  Gates  &  Jobs  

Tim  Berners  Lee  

iPhone  FourSquare  Groupon  

Obama  Effect  Twi4er  

Apps  &  widgets  

YouTube  Facebook  

3G  

iPod  MySpace  Broadband  SecondLife  

Forums  Virals  Napster  Gamers  

AD   1970’s   1990’s   2000-­‐3   2006-­‐7   2008   2009  

Groups  Socializing  

Pre  PC  

Social  =  face  to  face,  phone,  mail.   Social  =  online,  virtual,  communiJes  

The  Context  for  Social  Media    -­‐  Consumers,  trust  and  transparency.  People  trust  friends  and  people  ‘like  me’,  not  adverJsing.  

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Defining  Moment  :  WEB2.0    (Tim  O’Reilly  2005)  Free,  easy,  open,  collaboraJve.  

The  4  Pillars  :  Content,  CommuniJes,  CommunicaJons,  ConnecJons  

CONTENT it’s Elvis

COMMUNITIES love you or hate you

COMMUNICATIONS easy, instant

CONNECTIONS super smart, super connectors

All  these  factors,  gave  ‘birth’  to  social  media    (though  people  had  been  social  online  since  1972)  

+ Price,  broadband  penetraJon,  WIFI.  

+ EducaJon,  experience,  confidence.  

+ Online  friends.  Virtual.  Chat.  Skype.  

+ FUN!                            I’ll  Facebook  You!  ;-­‐)  

 “People  connecJng  with  other  people,  through  the  internet,  to  share  stories,  experiences,  opinions  and  content”  

It  is  a  conversaJon.  It  is  a  relaJonship.    

Social  Media  definiJon  

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Social  Media  Sites  (&  tools)  

FILM  Share  your  own  video  or  watch  and  comment  on  others  

PHOTO  Upload  your  images  for  others  to  see,  discuss  and  download  

FRIENDS  Connect  with  your  friends  (find,  share,  comment,  upload,  discuss)  

A  THOUGHT  Express  yourself  in  140  characters  

THOUGHTS  Commit  to  digital  paper  what  you  find  interesJng  and  want  others  to  

SOUNDS  Share  what  you  are  listening  to  with  others,  and  vice  versa  

LOCATION  Share  where  you  are  and  what  you  are  doing,  and  find  friends  

PROFESSION  Connect  with  colleagues,  interests  and  qualificaJons  

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A  DAY  IN  THE  LIFE  OF.........  JEZMONDO  

HOW  I  USE  SOCIAL  MEDIA  

Social  Media  in  pracJse  

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7.15am  

Woke  up  to  this  

7.35am  

Checked  mail  and  messages  

7.50am  

1st  day  @  school  

3255

17  

7.57am  

Packed  our  bags  &  pockets  

Twitter Sky News

Custom mac

macbook

macbook

macbook

Mac bag

Mac mini

Wii Board

Wii

Mac keyboard x 3

Remote mouse

HD RFID

FLIP iPod phone

iPhone Cables+

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7.58am  

Got  on  1  of  these    

(with  WIFI)  

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7.59am  

Past  here  

8.00am  

Reply  to  messages  

144

8.01am  

Check  in  to  the  ‘bus’  

492

8.05am  

Login  to  Twi4er  

1840

8.06am  

Twi4er  -­‐  friends  first  

(RT)  

7452

8.08am  

Twi4er  -­‐  Work  next    

Follow  interest  

8224

8.09am  

Twi4er  -­‐  Work  next    

Follow  person  

4215

8.12am  

YouTube  -­‐  Twi4er  link    

Follow  person  

17,000

8.20am  

LinkedIn  -­‐  Invites  

Accept  invite  

668

8.30am  

Facebook  -­‐  Wall  

View,  watch  

1245

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8.40am  

Arrive  at  Cake.  Happy  people.  

8.50am  

At  desk  -­‐  lots  of  feeds  (big  screen)  

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60

125

456

2450

3018

9.00am  

Facebook  

6  comments  240  friends  4  likes  1  party  invite  

1800

240

1340

1 !

3185

9.01am  

YouTube  

125

456

80

33  

9.02am  

Brand  Republic  alerts  

2450

456

2906

9.08am  

Twi4er    Analysis  

7860

9.16am  

TradiJonal  start  of  the  day.  

What’s  the  point?  

BY  THE  TIME  I’VE  GOT  TO  TRADITIONAL  MEDIA,    

I’VE  GENERATED  MORE  CIRCULATION    

BY  MY  OWN  ‘SOCIAL’  MEDIA  

100,000  +  OTS  

What  have  I  consumed  and  shared  ?  

Opinion  Status  News  LocaJon  Friends  and  family  Entertainment  Useful  things  Tickets,  event  informaJon  Exclusives  

Social  Media  content      fuels  conversaJons  

Successful  brands  in  social  media  make  themselves  part  of  the  conversaJon  with  branded  content,  ie...  

Brands  create  communiJes  for  fans  to  get  closer  to  them  

Other : http://www.facebook.com/Dominos?sk=wall

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Brands  create  video  content  that  people  want  to  watch  

Other : http://www.youtube.com/user/desperados

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Brands  create  locaJons  that  people  want  to  check  in  to  

Brands  post  messages  that  people  want  to  read  and  share  

Brands  create  applicaJons  that  are  useful  to  consumers  

Brands  create  blog  posts  that  people  read  and  share  

The  Future  

“Social media is the on-going conversation of the planet. As time goes on, it is my home on the internet.

It is my home page, the place where I spend the most time. It is where I do business. It is where I hang out with my friends.

It’s where I find out about new movies, television and products.” Kurt Sondregger, VP Marketing, Ploom.

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