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    Fall Summit, HSH Nordbank, Hamburg, Germany,

    November 15, 2007

    Logistics and Global

    Commodity Chains

    Jean-Paul RodrigueAssociate Professor, Dept. of Economics &

    Geography, Hofstra University, New York, USA

    Email: [email protected]

    Paper available at:

    http://people.hofstra.edu/faculty/Jean-paul_Rodrigue

    http://www.hsh-nordbank.de/index.jsp?subId=0
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    Introduction: Capital on the Move

    Trimodal Container Terminal, Willebroek, Belgium

    Changes in Global Trade

    Global Production Networks andCommodity Chains

    The China Effect and Global

    Commodity Chains

    Integrating Commodity Chains into

    Containerized Supply Chains

    2

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    The Emergence of Supply Chain

    Management

    Demand Forecasting

    Purchasing

    Requirements Planning

    Production Planning

    Manufacturing Inventory

    Warehousing

    Materials Handling

    Packaging

    Inventory

    Distribution Planning

    Order Processing

    Transportation

    Customer Service Strategic Planning

    Materials

    Management

    Physical

    Distribution

    LogisticsSupply Chain

    Management

    Information Technology

    Marketing

    1980s 1990s 2000s1960sFragmentation Consolidation

    Warehousing

    Materials Handling

    Packaging

    Functional Integration Value Capture

    3

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    Flow

    s

    Market

    Transpo rt Chain

    Parts and raw

    materials

    Manufactur ing

    and assemb ly

    Distr ibut ion

    and the Setting of Commodity Chains

    Market

    Stag

    e

    Bulk sh ipp ing Uni t sh ipp ing

    High volumesLow frequency

    Low volumesHigh frequency

    LTL shipping

    Average volumesHigh frequency

    4

    Comm odit ies Final GoodsIntermediate Good s

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    Major Factors Driving the Integration of

    Transportation with Distribution

    Factor Cause Consequence

    Technology Containerization & IT Modal and intermodal

    innovations; Tracking shipments

    and managing fleets

    Capitalinvestments

    Returns on investments Highs costs and longamortization; Improve utilization

    to lessen capital costs

    Alliances and

    M&A

    Deregulation Easier contractual agreements;

    joint ownership

    Commodity

    chains

    Globalization Coordination of transportation

    and production (integrated

    demand)

    Networks Consolidation and

    interconnection

    Multiplying effect5

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    Changes in Global Trade

    Acute Trade Imbalances

    Economic Cycles

    Globalization and Production

    Container yard, Port of Yantian, China6

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    A Changing Trade Environment

    Stage Nature Function

    Until the 1970s Immobile factors of

    production

    Cope with scarcity

    Late 20thcentury Mobility of factors of

    production

    Promote economic

    efficiency

    Early 21stcentury Global production

    networks

    Added value within

    commodity chains

    7

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    and the Cycles of International Trade

    Changes in the Value Worlds Merchandise Trade, Production and GDP,

    1950-2005 (in %)

    -10

    -5

    0

    5

    10

    15

    20

    25

    30

    1950

    1952

    1954

    1956

    1958

    1960

    1962

    1964

    1966

    1968

    1970

    1972

    1974

    1976

    1978

    1980

    1982

    1984

    1986

    1988

    1990

    1992

    1994

    1996

    1998

    2000

    2002

    2004

    Total Merchandise Trade

    World GDP

    World Merchandise Production

    8

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    The Cycle is Strongly Upward for Latin

    America

    Latin American Trade (1995-2005) Billions USD

    0

    50

    100

    150

    200

    250

    300

    350

    400

    1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

    Exports

    Imports

    9

    Commodities Boom

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    as Well as for Eastern Europe

    Share of World Trade, Eastern Europe (1995-2005)

    1.0

    1.5

    2.0

    2.5

    3.0

    3.5

    4.0

    1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

    Exports

    Imports

    10

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    International Trade Involves Acute

    Imbalances

    Worlds 10 Largest Exporters and Importers, 2005

    0 200 400 600 800 1,000 1,200 1,400 1,600 1,800

    Germany

    United States

    China

    Japan

    France

    Netherlands

    United KingdomItaly

    Canada

    Belgium

    Billions of $US

    Imports

    Exports

    11

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    that Resulted in Imbalanced Containerized

    Freight Flows

    Balance of Containerized Cargo Flows along Major Trade

    Routes, 1995-2006

    -18

    -16

    -14

    -12

    -10

    -8

    -6

    -4

    -20 1995 1996 1997 1998 2000 2001 2002 2003 2004 2005 2006

    Europe/USA

    Asia/Europe

    Asia/USA12

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    with Imbalanced Freight Rates as Well

    Maritime Freight Rates (USD per TEU), 1993-2006

    $0

    $500

    $1,000

    $1,500

    $2,000

    $2,500

    1993-4

    1994-2

    1994-4

    1995-2

    1995-4

    1996-2

    1996-4

    1997-2

    1997-4

    1998-2

    1998-4

    1999-2

    1999-4

    2000-2

    2000-4

    2001-2

    2001-4

    2002-2

    2002-4

    2003-2

    2003-4

    2004-2

    2004-4

    2005-2

    2005-4

    Asia - US

    US- Asia

    Asia - Europe

    Europe - Asia

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    Globalization; Changing the Profit Structure

    Commodity chain

    Added

    value

    Low

    High

    Manufacturing

    R&D Globalization

    DistributionDesign

    Branding Marketing

    Sales / Service

    Concept Logistics

    14

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    As Well As Disconnecting Production and

    Distribution

    Manufacturing Base

    Core BaseDistribution Marketing / RetailR&D

    15

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    Containerization and Global Commodity

    Chains

    Containerization

    Intermodal Transportation

    Ports and Terminal Operators

    Container waiting to be loaded, Shenzhen, China16

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    Containerization has Integrated Different

    Transport Systems

    17

    Containerization of Maritime Transport Systems

    Containerport

    Containerization of Inland Transport Systems

    Intermodalterminal

    PendulumServices

    Intermodal and Transmodal Operations

    Corridor

    Offshorehub

    InlandPort

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    which Makes the Container more than a

    Box

    Container

    Production Distribution

    Transport

    Modes, terminals, intermodal and

    transmodal operations

    Flow management (time-based),

    warehousing unit

    Synchronization of inputs and

    outputs (batches)

    18

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    Connecting the Dots: Intermodal Transport

    Chain

    Composi t ion

    Transfer

    Interchange

    Decomposi t ion

    Local / Regional Distribution

    National / International Distribution

    Transport Terminal

    First mile

    Last mile

    19

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    Composition: Pallets waiting to be loaded in a

    container (APL DC - Shenzhen, China)

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    Interchange: Post-Panamax Containership (Le

    Havre)

    I h UPS Will S i Di ib i

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    Interchange: UPS Willow Springs Distribution

    Center, Chicago

    22

    D iti U l di C t i d

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    Decomposition: Unloading Containers and

    Palletizing Shipments (Antwerp)

    23

    Th W ld L t M iti T d

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    The Worlds Largest Maritime Trade

    Gateways

    Dubai

    Tacoma

    Santos

    Jeddah

    Seattle

    Salalah

    Oakland

    Colombo

    Savannah

    Melbourne

    Long BeachCharleston

    Nhava Sheva

    Los Angeles

    Hampton Roads

    New York/New Jersey

    Kobe

    Tokyo

    BusanXiamen

    Ningbo

    Nagoya

    Manila

    Dalian

    Tianjin

    Keelung

    Yokohama

    Shenzhen Shanghai

    Quingdao

    Singapore

    Kaohsiung

    Hong KongGuangzhou

    Port Kalang

    Ho Chi Minh

    Laem Chabang

    Tanjung Priok

    Tanjung Pelepas

    LeHavre

    Hamburg

    Antwerp

    Valencia

    Rotterdam

    Barcelona

    Algeciras

    Felixstowe

    Gioia Tauro

    Bremen/Bremerhafen

    Pacifi c Asia Europe

    TEU

    Less than 2 million

    2 to 4 million

    4 to 7 million

    7 to 10 million

    More than 10 million

    24

    Traffic at the 50 Largest Container Ports,

    2005

    M i l C t ll d b L H ldi

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    Mainly Controlled by Large Holding

    Conglomerates

    Pacific Asia Europe

    APM Terminals

    Dubai Ports World

    Hutchison Port Holdings

    Port of S ingapore Authority

    Eurogate

    Stevedoring Services of America

    Dedicated Maritime Container Terminals

    25

    Major Port Holdings, 2007

    Th t F ll i V l C t

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    Commodity Chain

    That are Following a Value Capture

    Strategy

    Port Hold ing

    Por

    tA

    uthor

    ity

    Maritime Services

    Inland Services

    Port Services

    Horizontal Integration / VerticalVertical Integration

    MaritimeShipping

    Port TerminalOperations

    Inland Modesand Terminals

    DistributionCenters

    26

    Wh th G i G t T h Th L t Mil

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    Where the Going Gets Tough: The Last Mile

    in Freight Distribution

    GatewayInland

    TerminalDistribution

    Center

    Capacity

    Frequency

    CorridorCustomer

    Last Mile

    Segment

    GLOBAL HINTERLAND REGIONAL LOCAL

    Shipping Network

    Massification Atomization

    27

    Th Chi Eff t d Gl b l C dit

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    Empty trucks waiting to enter China, Hong Kong

    The China Effect and Global Commodity

    Chains

    Debt and the Currency Leverage GameProduction and Distribution Dislocations

    Shift in the worlds commercial balance

    28

    Th Chi Eff t i M i l Ab t L

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    The China Effect is Mainly About Low

    Manufacturing Wages

    Major Components to Price Reductions by the Chinese

    Manufacturing Sector, 2005

    39.4%

    16.7%

    16.0%

    11.4%

    8.6%

    3.1%

    2.4%

    2.3%

    0% 10% 20% 30% 40% 50%

    Wages

    Export Industry Subsidies & Preferences

    Industrial Network Clustering

    Undervalued Currency

    Counterfeiting & Piracy

    Foreign Direct Investments

    Lax Health & Safety Regulations

    Lax Environmental Regulations

    29

    W ll th L t B Fi i

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    as Well as the Largest Buyer Financing

    Scheme in History

    Goods

    Bo nds (IOUs)

    Asset InflationDebt

    Reserves

    Interest RatesUnemployment

    $ for goods

    $ for bonds

    United StatesChina USD

    USD

    BorrowingInvestment

    30

    Where Exchange Rates were Used as

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    Where Exchange Rates were Used as

    Leverage

    Yuan Exchange Rate ( per USD) , 1981-2007

    0

    1

    2

    3

    4

    5

    67

    8

    9

    1981

    1982

    1983

    1984

    1985

    1986

    1987

    1988

    1989

    1990

    1991

    1992

    1993

    1994

    1995

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    Yuan per USD

    Real per USD

    31

    Discount WindowExport Oriented

    Debasement Closing of the

    Discount Window

    Integrating Commodity Chains into

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    Emma Maersk, 12,500 TEU, Rotterdam, Netherlands

    Integrating Commodity Chains into

    Containerized Supply Chains

    Maritime Shipping Networks

    Containerized Commodities

    Cold Chain Logistics

    32

    The Three Major Corridors of Maritime

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    The Three Major Corridors of Maritime

    Circulation

    Fos

    Tokyo

    Genoa

    Ningbo

    Hamburg

    Shanghai

    Le Havre

    KaohsiungHong Kong

    Singapore

    Barcelona

    Rotterdam

    Port Kelang

    Southampton

    Laem Chabang

    OaklandLos Angeles

    NorfolkNew York

    Charleston

    Orig in Dest ination Transi t Ti me (days)

    Southampton New York 8

    New York Norfolk 2

    Norfolk Charleston 2

    Charleston Rotterdam 10

    Rotterdam Hamburg 2

    Hamburg Le Havre 2

    Le Havre Southampton 1

    Origin Destination Transit Time (days)Tokyo Kaohsiung 4

    Kaohsiung Shekou 1

    Shekou Laem Chabang 4

    Laem Chabang Singapore 3

    Singapore Kaohsiung 3

    Kaohsiung Los Angeles 11

    Los Angeles Oakland 4

    Oakland Tokyo 9

    Orig in Destination T ransit T ime (d ays)Port Kelang Genoa 14

    Genoa Barcelona 2

    Barcelona Fos 2

    Fos Singapore 15

    Singapore Hong Kong 4

    Hong Kong Shanghai 2

    Shanghai Ningbo 2

    Ningbo Shekou 2

    Shekou Hong Kong 1

    Hong Kong Singapore 4

    Singapore Port Kelang 1

    Atlantic Express (ATX) European Union / Mediterranean (EUM) South China Express (SCX)

    Note: Transit time includes port time

    Source: OOCL Web Site

    27 Days

    49 Days

    39 Days

    Note: Paths are approximate

    Atlantic Express (ATX)

    European Union / Mediterranean (EUM)

    South China Express (SCX)

    33

    Three Major Pendulum Routes Serviced by OOCL, 2006

    Which Implies the Emergence of Global

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    Which Implies the Emergence of Global

    Trade Highways

    North American Landbridge

    Eurasian Landbridge

    Circum-Equatorial Maritime Highway

    Arctic Routes

    34

    The Potential of Containerization of

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    The Potential of Containerization of

    Commodities

    For bulk transport Economies of scale confer a net benefit.

    Specialization: Low utilization levels and time delays for the assembly of loads.

    At most 50% due to empty backhauls, but much lower in reality.

    Containerization: Flow concept; lower transshipment costs.

    Its own warehouse unit.

    Faster distribution (extending the realm of perishables).

    Levels the playing field, particularly in view of established commodity

    shippers.

    Respective benefits for bulk and container carriers.

    Handle variety requirements.

    Rise in commodity prices makes them increasingly suitable

    for containerization.35

    Where Each System has its own

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    Where Each System has its own

    Advantages

    Bulk (Grain, Oil) Containerized

    Driving force Cost / Volume Time / Flexibility

    Mode of shipment Large output Small shipments

    Flows Specialized Mixed

    Terminals Dedicated General Container

    Markets Mass Niche

    36

    Will Likely See the Emergence of a

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    Will Likely See the Emergence of a

    Complementarity

    Bulk Commodity Chain

    Containerized Commodity Chain

    Consolidation

    center

    PortSupplier Customer

    Intermodalterminal

    Container

    port

    PendulumServices

    Point-to-Point

    Complementarity

    37

    Commodities are more Containerized than

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    Commodities are more Containerized than

    Expected

    US Containerized Trade, 2003

    0

    5,000

    10,000

    15,000

    20,000

    25,000

    Total Imports Exports

    Thousand

    TEU Food

    Consumer products

    Technology products

    Capital equipment

    Raw materials

    38

    Leading to the Setting of New

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    Leading to the Setting of New

    Containerized Commodity Chains

    Shipping Time between Bulk Handling and Containerization (CanadianWheat)

    Bulk Handling System Days Container System Days

    Farm storage Start Farm storage Start

    Local delivery 1 Local delivery 1Primary elevator 40 Intermodal terminal 2

    Rail hopper cars 11 Double stack train 2

    Export terminal 19 Container port 2

    Bulk ship 15 Containership 11

    Import terminal 10 Container port 2

    Local delivery 1 Local delivery 1

    Final customer End Final customer End

    Total 97 Total 2139

    What Could be the Impacts on Commodity

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    What Could be the Impacts on Commodity

    Markets?

    Containerization and commodity markets Futures / forward contracts are often conditioned by the

    capacity for delivery.

    What would be the impacts of containerization on this market

    structure? A contract could involve the allocation of containers.

    What type of price discovery this would entail.

    From futures to spot markets?

    Transportation flexibility will increase financial flexibility.

    40

    Cold Chain Logistics is Getting Increasingly

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    Cold Chain Logistics is Getting Increasingly

    Reliable

    Potential integrity breach

    Temperature

    Temperature Range

    Potential integrity breach

    Transport

    Time

    Unloading Warehousing Loading Transport41

    Deep Freeze

    Frozen

    Chill

    Pharmaceutical

    "Banana"

    -30 -20 -10 0 10 20

    Deep Freeze

    Frozen

    Chill

    Pharmaceutical

    "Banana"

    Degrees Celcius

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    Conclusion: Commodities on the Move

    42

    Adapting to a Challenging Environment with many

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    Adapting to a Challenging Environment with many

    Opportunities

    Global trade Imbalances and dislocations.

    Global commodity chains Added value and value capture.

    The China Effect Trade and financial process.

    Containerized commodity chains Opportunities to rectify imbalances.

    Setting of new commodity chains.

    Global prospects Positive for commodities.

    New markets and investment opportunities.