ht city crystals 2010

7/31/2019 HT City Crystals 2010

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Crystals are the biggest and most prestigious


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food awards in the city



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that judge the best places to eat and party




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that judge the best places to eat and party


by the people of the city



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Process

MEGA PR LAUNCH

Announcement of Top Tables 200 nominated restaurants

for peoples choice awards

Launch of the Eating Out guide/ Night Out GuideLast week July


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Eating Out and Night Out Guides Over 2000 listings, ratings and reviews including the 200 nominated

restaurants under peoples choice awards Top Tables

Format Over 400 pages in two parts EOG & NOG

Size: 3.75" (w) * 8.25" (h)

Cover: Art Card 300 gsm

Inside paper: Maplitho 70 gsm

Ads on: Glossy Art paper 100 gsm

Perfect Binding, Shrink Wrapped No. of ads: EOG - 48 double-sided ad inserts or 96 single-sided ads (both RHP & LHP)

NOG - 24 double-sided ad inserts or 48 single-sided ads (both RHP & LHP)

Print and Distribution Print Run: 15,000 copies

Available at All leading bookstores and newsstands + Free Home delivery

Distributed in Delhi/NCR plus adjoining cities Chandigarh, Ambala, Agra, Panipat,

etc.

Innovations Bookmarks

Gatefold

Content Integration


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Process

VOTINGEdit Features

Multimedia Promotion

On ground

Last week July

Aug mid Sep

MEGA PR LAUNCH



Launch of the Eating Out guide/ Night Out Guide


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Edit FeaturesVoting

Panel

Top Tables

reviews

Double spread features in HT City

across 6 weeks

Give a brief review of the Top

Tables as featured in the Eating

Out and Night Out Guides

Give the voting details of all the

categories every week to facilitate

voting for the readers


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Multimedia Promotion Print Ads with all voting details in HT Main

Book, HT City, Hindustan and Hindustan Remix worth over Rs. 3 crores !

Dedicated micro site with reviews of all the

restaurants and voting options across

categories

RJ Mentions and Radio spots about the

nominated restaurants and celebs declaring

which restaurant they would vote for


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On-Ground Facilitating the voting process in all

nominated restaurants

Over 100 Kiosk-like installations to be

set up in the Top Tables

Over 2 lakh voting forms in major

restaurants and bars

HT City Crystals Sampler Menu in all

nominated restaurants that allows

people to have selection of the best

dishes at the restaurant


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GRAND FINALE

Award Ceremony

3rd week Sep

Process

VOTINGEdit Features

Multimedia Promotion

On ground

Last week July

Aug mid Sep

MEGA PR LAUNCH



Launch of the Eating Out guide/ Night Out Guide


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Grand Finale A grand ceremony at one of the leading hotels

will be attended by Delhis whos who

Peoples choice awards would be given

according to the maximum votes received

Critics awards given by by Mr. Vir Sanghvi


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Results in 9 weeks of sustained activity

W1 W2 W3 W4 W5 W6 W7 W8 W9

26Jul - 1 Aug 2 - 8 Aug 9 - 15 Aug 16 - 22 Aug 23 - 29 Aug 30 Aug - 5

Sept

6 - 12 Sept 13 - 19 Sept 20 - 26 Sept

Events EOG Launch Awards

Night

Editorial Double-spread feature every Friday in HT City

Top Table reviews, Voting details, etc.

Coverage in

mainbookand HT City

On-ground Voting panels across restaurants, HT City Crystals Sampler Menus Awards

Night

Promotion Promo for voting - Print + Radio + Online Promo for awards night

* Tentative


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Own an innovative concept . . .First of its kind awards in the city


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Own an innovative concept . . .

. . .through multimedia presence . . .

First of its kind awards in the city

Promoted through print, radio, online and mobile


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. . . and on ground activation . . .





Collaterals across 200 top tables


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. . . reaching lakhs of people . . .Over a lakh votes and even more footfalls


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. . . culminating into a mega event.




All of Delhis glitterati witness the crowning

. . . reaching lakhs of people . . .Over a lakh votes and even more footfalls


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Levels of sponsorship

Presenting sponsor 1 Rs. 1 Cr.

Associate sponsors 1 Rs. 40 L

Partners 4 Rs. 10 L


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Complete Ownership of the property Composite logo used in

Print ads in HT Main and HT City

Edit Features in HT City

All Event Collaterals

All Voting collaterals

Mention in Radio spot

Exclusive logo presence

Eating out and Night Out guide

PR

Press release mention at the Eating

out and Night out Guide mega launch

Presence at the press launch ( TBD)

PRESENTING

SPONSOR

ASSOCIATESPONSOR

presents

in association with


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Customized edit integration Keeping your brand proposition in mind,

Editorial and Marketing teams willideate to give you a unique solution

This feature will appear on a weekly

basis for six weeks in the Crystals

Feature pages in HT City with logopresence and may culminate at the

grand finale

eg. Fine Young Chef


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Independent brand leverage Ads in Crystals feature pages in HT City

Mast head strips ( 33.2 * 4 cm ) - 2 Bottom strips ( 33.2 * 5 cm ) - 2

Island ads ( 8 * 10 cm ) - 2

Slugs ( 4 * 5 cm ) 4

Ads in Guides IFC

IBC

OBC

Double spread

Bookmark

Activation

Promotional material display at participating restaurants for over 6 weeks (TBD)


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Ownership of the final event Independent branding at grand finale - 8*8 backdrops

Pre-function area 1 Main Area 2

Dining 2

Activation space

Activation space 9 sqm. in the pre-function area Placement of sample on each round table (After discussion with Editorial and Marketing teams)

10 Premium seating passes for your organization and partners

One category award to be given away by senior member from your organization


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Property Association and Branding Composite logo used in


All Event Collaterals

All Voting collaterals

Ads in Crystals feature pages in HT

City

Mast head strips ( 33.2 * 4 cm ) - 1

Bottom strips ( 33.2 * 5 cm ) 2

Slugs ( 4 * 5 cm ) 4

Activation

Promotional material display at

participating restaurants for 6 weeks

(TBD)

PRESENTING

SPONSOR

ASSOCIATE

SPONSOR

presents

in association with


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Presence at the final event Branding at event - 8*8 backdrops

Pre-function area 1 Main Area 2

Dining 2

Activation space

Activation space 6 sqm. in the pre-function area

5 Premium seating passes for your organization and partners


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Branding and activation Logo presence in foundation strip


Some Event Collaterals

Some Voting collaterals

Ads in Crystals feature pages in HT City

Slugs ( 4 * 5 cm ) 4

Branding at grand finale - 8*8 backdrops

Pre-function area 1

Dining 2

Activation

Activation space 4 sqm. at the main event


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ht city crystals 2010

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