February 2016

HTC used Newsfeed apps for the HTC One A9 launch.

Case Study

AVA I L A B L E I N 4 C O L O U R S

In a cluttered smartphone market where every new smartphone is claiming to have new and amazing features, how do you stand out and talk about a truly amazing and revolutionary new phone, the HTC One A9? How can you ensure users actually know about the key features of the new HTC One A9?

Case Study

BRIEF

Sector - Consumer Technology.

Build HTC One A9

This brilliant Newsfeed SmartApp where the user has to build the HTC One A9 allowed us to simultaneously engage and educate the user. The approach was simple, let users build the HTC One A9 with the right features for a chance to win the actual phone. The interactive nature of Newsfeed SmartApps and the smooth user experience in right in the Newsfeed resulted in incredible conversion rates with thousands of users building a HTC One A9 and expressing interest to buy the phone as well!

Case Study

STRATEGY

Build HTC One A9

Sector - Consumer Technology.

Screen 1

Click Play to build your own HTC A9, and win it.

Case Study Build HTC One A9

Sector - Consumer Technology.

Screen 2

Select your language and go next.

Case Study Build HTC One A9

Sector - Consumer Technology.

Screen 3

Select the features that fit right with the A9

Case Study Build HTC One A9

Sector - Consumer Technology.

Screen 3

Click “Play” to experiencethe Newsfeed SmartApp

Case Study

Sector - Banking & Finance

Emirates NBD Questionnaire

Screen 4

Fill out the form, earn yourself the chance to win it!

Case Study Build HTC One A9

Sector - Consumer Technology.

Screen 3

Click “Play” to experiencethe Newsfeed SmartApp

Case Study

Sector - Banking & Finance

Emirates NBD Questionnaire

Screen 5

Share the chance with your friends too.

Case Study Build HTC One A9

Sector - Consumer Technology.

HTC wanted to - Create noise, excitement and interest about A9 1568 Twitter shares + 3210 Facebook shares of the App. 89 hours of collective time spent on the HTC A9 app by it's audience. That's right, 89 hours. On one Interactive post. - Educate the audience about A9's features. 7532 users answered atleast one question, 4465 users answered ALL 6 questions.You could not proceed to the next, before correctly marking the previous feature.

Creating noise and excitement before launch? Easy.

Sector - Consumer Technology.

- Collect database of HTC enthusiasts. 4228 users voluntarily filling out their details! spending atleast 56 seconds knowing more about the device. One in Six users who was presented the content, consumed it completely!

Creating noise and excitement before launch? Easy.

Sector - Consumer Technology.

Result & Analysis

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Activations & Form FillsComparison between the number of activations and number of form fills registered per day, throughout the week.

Activations Form Fills

Sector - Consumer Technology.

Number of times ‘play’ was clicked

25,725 4,542 21,183

Number of forms filled

4,228 1,385 2,843

Conversation rate

16.43% 30.49% 13.42%

Sector - Consumer Technology.

NEWSFEED SMARTAPPSUS Patent File Number: US2014880295 / Indian Patent File Number: 5298/CHE/2014 / GCC Patent File Number: 2015/30232

Newsfeed SmartApps is a patent pending innovation that let's brands post rich, engaging & interactive status updates on their FB pages resulting in higher engagement. With Newsfeed apps deploy engaging games, quizzes, surveys, mini-websites, data collection apps, videos or product slideshows with call to action and any interactive element right in the newsfeed!

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Easy to Post Works onNewsfeed

MobileFriendly

Promotable viaFacebook Ads

No allow app &FB app tab

Sharable & Likeable

ComprehensiveAnalytics

NEWSFEEDSMARTAPPS

Newsfeed SmartApps