htme2014 sales brochure
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June 3 – 5, 2014Dubai, United Arab Emirates
The 15th edition of the International Trade Fairfor Tools, Hardware, Materials and Machinery
www.hardwaretoolsME.com
A solid platform in the Middle East dedicated to the construction industry!
Reasons to Exhibit• The only exhibition of its kind for the hardware, tools, materials and
machinery industry
• Your opportunity to reach beyond the UAE, as the show attracts targeted buyers from the GCC, Middle East, Indian Subcontinent and Africa (64 countries in the 2013 edition)
• An ideal location to educate the market with your products as Dubai is a hub for the MENA region, giving you easy access to major players in the construction and infrastructure industries
• A way to monitor competitors and collect market information
• A platform for brand exposure and recognition
Show figures 2013223 Exhibitors (13% increase)
450+ Brands
3 Country Pavilions: India, China and Taiwan
3,141 Trade Visitors from 64 Countries
Hardware+Tools Middle East once again will deliver three days of a quality exhibition with companies displaying their product ranges to regional buyers.
This is your chance to meet the buyers that matter to your business and expand your market share in the region.
Reach your target buyers at the show!
Visitor Overview Visitor ProfileHardware+Tools Middle East puts you directly in touch with the buyers from the region.
3,141 visitors from 64 countries attended the show throughout the three days.
93% of the visitors were involved in the purchasing process
Top visiting countries outside the United Arab
Emirates: Saudi Arabia, Oman, Iran, India, and Bahrain
A 74% UAE
B 9% Gulf Countries (excl. UAE)
C 4% Middle East (excl. GCC)
D 4% Africa
E 7% Asia
F 2% Rest of the world
A
B
C
D
FE
Regional breakdown of visitors
Manufacturers
Wholesalers / Retailers
Distributors
Importers / Exporters
Trade Agents
Contractors
Engineers
Facility Managers
Architects / Designers
Property Developers
Consultants
Maintenance Supervisors
Government
Project Managers
Oil & Gas Companies
Construction Companies
“This is my third day visiting Hardware+Tools Middle East
as I need time to meet with different suppliers. Most of
my objectives were met at the show and I believe that this
year was better than last year with more exhibitors and a
wider variety of product ranges.”
Koelner Rawlplug M.E., UAE,
Emad Alsabe, Sales Manager
Visitors’ main areas of interestTOOLS
Hand Tools 49%Power Tools 47%Measuring & Detection Tools 28%Air Tools 24%Hydraulic Tools 22%Speciality Tools 18%Fasteners 18%Magnetic Tools 15%
HARDWARE
Building Hardware 41%Screws 17%Locks & Accessories 16%Abrasives 16%Fittings 15%Nails & Rivets 15%Nuts 15%Door Hardware 14%Adhesives 13%Paints & Painting Products 12%Furniture Hardware 12%Sealants 12%Anchors 12%Consumables 12%Window Hardware 11%Lacquers & Varnishes 7%
MACHINERY
Cutting Machinery 13%Welding Machinery 13%Drilling Machinery 12%Workshop Machinery 11%Safety & PPE Products 10%Aluminium Working Machinery 9%Woodworking Machinery 9%Cleaning Machinery 7%Moulding Machinery 6%Soldering Machinery 6%CNC Routing 6%Lathes 5%Components & Parts 5%Automation & Robotics 5%Design Software 4%
MATERIALS
Iron & Steel Materials 14%Metal 11%Scaffolding 11%Plastic & Rubber Materials 11%Ladders 11%Doors 10%Aluminium 10%Wood Materials 10%Windows & Gates 8%Floors & Flooring 9%Lifts 6%
“This is my first visit to Hardware+Tools Middle East. I was invited by my friend who
visited this show before and I can now see that it’s a very good trade fair. I am here to
look for hand tools and other products and one of the most interesting products that
grabbed my attention was the laser machine that’s displayed by one of the exhibitors,
it’s really impressive….”
Tamoueen Corporations, Saudi Arabia, Hilmi Anwar Al-Jishi, Owner
“This is not my first visit to the show.
My main objective is to look for some
tools, and I definitely found lots of
tools that grabbed my attention and
interested me. I will definitely come
and visit Hardware+Tools Middle East
again next year.“
Synergy Project Management LLC,
Nigeria,
Quadri Layeni, Project Manager
Visitors at Hardware+Tools Middle East 2013
Consultants
Al Najem Engineering Works United Arab Emirates
Areej Landscaping United Arab Emirates
Dubal United Arab Emirates
Epo Consultants JLT United Arab Emirates
Facade Solutions United Arab Emirates
GBS United Arab Emirates
HO K United Arab Emirates
Leonard Electro Mechanical Co LLC United Arab Emirates
Metito Overseas Ltd United Arab Emirates
RME Middle East United Arab Emirates
Contractors
Al Baddad Holding United Arab Emirates
Al Fusaifesa Bldg Materials Trading United Arab Emirates
Al Murjan Electrical Installations LLC United Arab Emirates
Al Raida Electro Mechanical Contracting Co LLC
United Arab Emirates
Al Rawahy Est Equipment Rental United Arab Emirates
Al Shihhe Industry Co LLC United Arab Emirates
Alfouz Services Co Bahrain
Algeco United Arab Emirates
ALICO United Arab Emirates
Areej Landscaping United Arab Emirates
Brayan Group United Arab Emirates
Concorde Corodex Group United Arab Emirates
Empower Technical Contracting United Arab Emirates
ETA Ascon United Arab Emirates
Geco Mechanical & Electrical Ltd United Arab Emirates
Masterminds Electromechnical Works United Arab Emirates
Nile Electromechanical work United Arab Emirates
Plastic Powder Coating Co LLC United Arab Emirates
Rad International Road Construction United Arab Emirates
Safety International General Trading& Contracting Co
Kuwait
Servetech United Arab Emirates
Ses Electro Mechanical LLC United Arab Emirates
Shafa Construction United Arab Emirates
Target ETS Lebanon United Arab Emirates
Tulipa Landscaping LLC United Arab Emirates
WT Contracting United Arab Emirates
Zorba Interior Decor Co LLC United Arab Emirates
Engineers
A to Z LLC United Arab Emirates
Abdollahi Merchant Islamic Republic of Iran
Abdulla Hassan Switchgear Industry LLC United Arab Emirates
ACC Gulf LLC United Arab Emirates
ADS United Arab Emirates
Al Musairiey Interested Machine Saudi Arabia
Al Najem Engineering Works United Arab Emirates
Anasco Technical Services LLC United Arab Emirates
Anoop Plastic Products Trading Est United Arab Emirates
Apex Trading Co LLC United Arab Emirates
Arwani Trading Co LLC United Arab Emirates
Ayande Sazan Islamic Republic of Iran
Ayhaco Gypsum Products Manufacturing United Arab Emirates
Cater Quip LLC United Arab Emirates
Chalmers Engineering Co LLC United Arab Emirates
Concorde Corodex Group United Arab Emirates
Dafoos Group of Companies United Arab Emirates
Du United Arab Emirates
Dubal United Arab Emirates
EGA United Arab Emirates
Equitech Fabricators United Arab Emirates
Euro Gulf Engineering Industries FZE United Arab Emirates
Huwaei Tech United Arab Emirates
INMA United Arab Emirates
Kandi International Co Ltd United Arab Emirates
Khat Al Nus United Arab Emirates
Lin Scan United Arab Emirates
Mitsubishi Heavy Industries Ltd United Arab Emirates
MTS LLC United Arab Emirates
Nukhbat Al Awaiel United Arab Emirates
Remarkable Machinery Co FZC United Arab Emirates
RME Middle East United Arab Emirates
Sabat International Metal Construction LLC United Arab Emirates
Saudi Aramco Shell Refinery Co Saudi Arabia
Schneider Electric United Arab Emirates
Serck Heat Transfer United Arab Emirates
Shun Tian International FZCO United Arab Emirates
Stone Machine Co Ltd United Arab Emirates
Tanfeeth Technologies LLC United Arab Emirates
Wem Technical Services LLC United Arab Emirates
Managers
Al Shirawi Facilities Management LLC United Arab Emirates
Alwisaam Alrafee Trd Oman
Brayan Group United Arab Emirates
Crete Colours International United Arab Emirates
Dereyeh East Ventures United Arab Emirates
Iber Gulf United Arab Emirates
Government
Dubai Chamber United Arab Emirates
Dubai Civil Defence United Arab Emirates
Dubai Electricity & Water Authority United Arab Emirates
Dubai Health Authority United Arab Emirates
Dubai Municipality United Arab Emirates
Dubai Police United Arab Emirates
Dubai School of Government United Arab Emirates
Dubai Silicon Oasis Authority United Arab Emirates
DWC Jordan
Etisalat United Arab Emirates
Ministry of Interior United Arab Emirates
Nad Al Sheba Palace United Arab Emirates
Royal Commission SA Saudi Arabia
RTA United Arab Emirates
Saudi Electricity Co Saudi Arabia
Oil & Gas
Altor United Arab Emirates
Arabian Oilfield Supply Co FZE United Arab Emirates
Dafoos Group of Companies United Arab Emirates
Fursan Al Emarat General Trading LLC United Arab Emirates
Kwik Steel Structures United Arab Emirates
PCT Group Ltd United Arab Emirates
Lin Scan United Arab Emirates
Maxer Oil & Gas Equipment Trading LLC United Arab Emirates
Maysan Industrial Equipmet Co United Arab Emirates
PCT Group Ltd United Arab Emirates
RAY International Oman
Remarkable Machinery Co FZC United Arab Emirates
Safety Services Group United Arab Emirates
Schlumberger Technical Services United Arab Emirates
Servetech United Arab Emirates
Sigma Enterprises Co LLC United Arab Emirates
Zadco United Arab Emirates
Wholesalers / Distributors
A One Tools Trading LLC United Arab Emirates
Aspect Qatar
Abid & Ali Asgar General Trading LLC United Arab Emirates
Abu Talib Building Materials Trading LLC United Arab Emirates
ACE Hardware United Arab Emirates
Al Bawardi Tools & Hardware Saudi Arabia
Al Fozan Hardware Co Saudi Arabia
Al Muntaha Palace Est Saudi Arabia
Al Rajeh Trading & Cont Est Kuwait
Al Zaim Bldg Mat Trading United Arab Emirates
Albirco Trading Co LLC United Arab Emirates
Ali Asger & Brothers LLC United Arab Emirates
Alutrade LLC United Arab Emirates
Bolt Master Bldg Materials Trading LLC United Arab Emirates
Broadway Hardware LLC United Arab Emirates
Century Hardware United Arab Emirates
Cosmos Projects Trading Co WLL Bahrain
Danube Building Material United Arab Emirates
Dynamik Powertools United Arab Emirates
Ebrahim Hardware Kuwait
Euroboor FZE United Arab Emirates
Fleifel Group Jordan
Fujairah General Trading Enterprises LLC United Arab Emirates
Giti Abzar Islamic Republic of Iran
Global Hardware Est Kuwait
Halai Trading Co LLC United Arab Emirates
Jamnadas Khimji Partners Trading LLC United Arab Emirates
KFUPM Saudi Arabia
KHK Scaffolding & Formwork LLC United Arab Emirates
Koelner Rawlplug Middle East FZE United Arab Emirates
Komatsu 14 Islamic Republic of Iran
Lemco Trading Co LLC United Arab Emirates
Marasy for Cement & Steel Est Jordan
Mazaya Aluminium Saudi Arabia
Midas Safety United Arab Emirates
Nehmeh Corporation LLC Qatar
Nihon Mesh Kogyo UAE FZE United Arab Emirates
Royal Desert General Trading LLC United Arab Emirates
S M Building Material Trading LLC United Arab Emirates
Sabbagh & Shami Jordan
Safinat Group Dubai United Arab Emirates
Saudi Future Co Saudi Arabia
Technical Center for Industrial Tools Saudi Arabia
Technical Ind Tools & Equipment Est Jordan
Exhibitors’ Feedback
223 exhibitors from 9 countries showcased over 450 international brands at Hardware+Tools Middle East in 2013
Exhibitors’ primary reasons for exhibiting at the show
Figures in %
Initiating new business relations
Attaining sales deals
Cultivating existing business relations
Obtaining an overall impression of the market situation
Presenting innovations / new developments / products
Raising the profile of the company / organisation
Preparing sales deals
Exchanging experience / knowledge
Comparing competitors
Other
0 10 20 30 40 50 60 70
26
24
21
19
13
9
1
26
19
62
MACHINERYCleaningMouldingDrillingCuttingWeldingSolderingSafety & PPE ProductsComponents & PartsAutomation & Robotics
TOOLS
Power Tools & AccessoriesHand Tools & AccessoriesAir Tools & AccessoriesMeasuring & Detection Tools & AccessoriesHydraulic Tools & AccessoriesSpeciality Tools & AccessoriesMagnetic Tools & Accessories
Products on display:Design Software
CNC Routing
Lathes
HARDWARE
Building Hardware
Consumables
Construction & Building
Materials
“This is our first time here and the response has been good. Visitors were mostly
end customers and some really worthy distributors. We will come back next year
because it is a useful show.”
Kangaro, Rakesh Sharma, Duty Manager (Exports)
The approximate total value of business done by exhibitors at the event
Figures in %
Under $10,000
$10,000 - $50,000
$50,000 - $100,000
$100,000 - $500,000
Over $500,000
0 10 20 30 40
30
17
2
5
8
A 81% Satisfied / Extremely Satisfied
B 19% Not satisfactory
A
B
Satisfi ed with the attainment of their objectives at the fair
A 86% Certainly
B 14% Probably not
A
B
Will you exhibit again at this exhibition in 2014?
“We are here to explore the markets of the Middle East.
We have met some customers. This is a good meeting
point for all our Middle East customers and we can also
use the show to find new ones. I believe the show has
been fruitful and we will definitely come back.”
Deeps Tools, Rajdeep Jain, Managing Director
“We came here because we have some agents and we
wanted to support them, but also we wanted to meet
new customers and we certainly have. This year is better
than ever. We have to do some negotiating but we
believe this will turn into good business for us.”
Golden Tools Trading LLC,
Mohammed Nami, Managing Director
“For us it was the first time exhibiting in the Middle East
and our expectations have been met. That means we
had visitors from the entire region and from not expected
countries e.g. Africa. For sure we will think very seriously
about participating next year with a bigger stand.”
Alnatec,
Ihab Al-Naimi, Director of Sales &
Business Development
We grow with your success!
Free Marketing ToolsPromotion Digital Portal is a simple online tool that includes a variety of FREE marketing activitiesthat can be downloaded or requested easily to communicate directly with your clients and invite them to visit you at your stand. Some of the main tools are:
Personalised E-cardSimple steps can be taken to create your personalised electronic invitation that includes your logo and company details, within a few minutes. It allows you to invite your clients using Hardware+Tools Middle East branding, yet with your personal touch.
Web bannersDifferent sizes of Hardware+Tools Middle East web banners can be downloaded to integrate into your homepage or your online advertisements to highlight your presence at the show.
PRUse the power of Public Relations to increase your trade show visibility!
Our in-house Public Relations officer runs a continuous PR campaign throughout the year with increasing activity closer to the show. Take advantage of our network of media contacts and send us your product and show related press releases to assist you in reaching a wider audience.This is an easy way to ensure maximum media coverage – in local newspapers and online.
Sponsorship opportunitiesThis is a great opportunity for a company to separate itself from its competitors and stand out!As an exhibitor, you can make an outstanding appearance at Hardware+Tools Middle East 2014 by benefiting from our various sponsorship opportunities. Contact us to maximise your return from the show!
FairconstructionHardware+Tools Middle East is pleased to introduce its high quality service to our exhibitors exclusively, starting at USD 89 per sqm.
The Fairconstruction department at Messe Frankfurt includes 10 different ready-made designs along with the flexibility of fulfilling your complete design requirements – that’s the home advantage for you!
In addition to stand space as above, Fairconstruction is mandatory for all stand sizes up to 21 sqm. For furniture requirements, please refer to the furniture list in the exhibitor manual. Please contact [email protected] for further information.
The Hardware+Tools Middle East Team values your presence at the show.To support you in your preparation, we are offering all our confirmed exhibitors various marketing tools to promote their participation at the exhibition. Make the best of it!
Reserve your space now!
A
B
Major Presence Discount: Any single exhibitor booking at least the following no. of m2 is entitled to the indicated discounts:
72m2 or above - 5% of Space Rental 90m2 or above - 10% of Space Rental 120m2 or above - 15% of Space Rental
New Product Launch: 5% discount if you are launching a product at the show
Space Only (A)
Choosing the space only option will give you plenty of opportunities to represent your individual company image by getting a stand contractor to create an individual design for you.
Cost: Starting from USD 395 per m2. Includes editorial entry in the official show catalogue. Space only stands are required to be a minimum of 21m2.
Shell Scheme (B)
Shell Scheme option includes: modern Octanorm shell scheme panels, carpeting, fascia name board, one power point, lighting (3 spotlights for every 9m2), editorial entry in the official show catalogue.
Cost: Starting from USD 454 per m2.Shell Scheme stands are required to be a minimum of 9m2 and a maximum of 21m2.
Epoc Messe Frankfurt GmbHP.O. Box 26761, DubaiUnited Arab EmiratesTel. +971 4 389 4500Fax +971 4 358 [email protected]
A modern cityWith state-of-the-art infrastructure, including 7 free trade zones, 4 seaports and 2 international airports, out of which the new cargo airport is directly linked to the major Jebel Ali Free Zone and Port, Dubai is not only a hub for small traders, but also offers first class logistics facilities to connect worldwide freight. Quotas or other trade barriers are non-existent and the market is served by more than 170 shipping lines and 120 airlines. The UAE was ranked 5th as the world’s preferred trade and logistics hub in 2012 for ease of trading across borders, by the World Bank.
With its strategic location, tax-free living and consistently strong economic outlook, Dubai is the ideal base for multinationals and other companies targeting markets in the wider Middle East, Africa, the Indian Subcontinent and Central Asia. It now ranks among the world’s top ten business destinations, with 56% of the world’s 280 largest companies having an office presence in the Emirate.
Messe Frankfurt is one of the world’s leading trade show organisers with 536.9* million euros in sales and 1,833* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approximately 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109 trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For details concerning participation as an exhibitor, visitor or sponsor, please visit our website at www.hardwaretoolsME.com or contact us directly [email protected]
*2012 figures
About the Organiser