HTML5 Coming to

A Browser Near You

How HTML5 will change the way we experience online video

By Chris Minorwww.onewordfilms.com

What is the Problem?What is online video like now?

1) Too Many Plug-ins

- There is No Standard for Online Video -

2) Flash is Inefficient

- Requires large amount of processing power:

- Not practical for mobile devices because of battery consumption

- Closed Source Code

Longer loading time

HTML 5How does it differ?

1) HTML 5 plays videos natively, No longer requiring plug-Ins to play online video.

No More Plug-ins!

2) HTML 5 does not rely on vendor-specific web tools. HTML 5 is open source.

3) New <tags> that index web content more intelligently, which allows search engines to find your information more quickly and easily.

4) Most importantly: HTML 5 will set a video standard

Designed for Mobile Devices

HTML 5 requires less energy and processing power making it practical for mobile internet

Who’s On Board?

- Google built HTML 5 into YouTube.

- Vimeo and DailyMotion quickly followed suit

- Microsoft announced support on the next version of IE

- Apple banned Flash from the iPhone, iPad Touch, and iPad

- Netflix and Hulu are planning to switch

The War Between Apple and Adobe

• Apple’s Opinion• Flash is outdated• Flash is buggy and requires too much

power• Flash is closed-source• Flash causes most crashes on the

Mac• Cross-Platform Apps will degrade the

quality of iPhone apps… “lose-the-experience of the iPhone”

• Adobe’s Opinion• Apple wants total control

- of apps- of people’s creativity- of online video

• Flash is a necessity for web video

Adobe Strikes Back

What’s the Future of Online Video?

HTML 5 Vs. Flash On The Web

26%

74%

HTML5Flash

“According to a survey conducted by video aggregator MeFeedia, 26 per cent of all web video is now available for playback with the HTML5 <video> tag and the H.264 codec. That means that 26 per cent of web video is now viewable on the iPhone/iPod/iPad.

The Problem: Browsers Aren’t Ready

- Roughly 40% of Browsers can play back HTML 5 Video

- However, Internet Explorer – The dominant browser on the web, does Not support HTML 5 video.

-Even though YouTube, Vimeo, DailyMotion, etc… support HTML 5, it does not mean they can always playback video, due to Browser restrictions.

- Since there are so many browsers, devices, and plug-ins, creating a web standard is difficult, but this is exactly what HTML 5 hopes to do.

The Tipping Point

iPhones, iPods, and iPadsaccount for the highest trafficof mobile browsing

Because they do not supportflash, popular websites, like The New York Times, and CNN have already begunadapting their site to work on these devices.

- This ultimately lead HTML 5 to become more popular than Flash -

Contact Chris Minor:

Email: Chrisminor@onewordfilms.com

Cminor@schipul.com

Or online: http://www.onewordfilms.com

http://www.facebook.com/onewordfilms

http://www.vimeo.com/onewordfilms