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TRANSCRIPT
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How can we do
Twitter Better?
Dan Slee, Walsall Council, Epic Social Media for Public Service, February 2012
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Greetings from Brisbane
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Why bother with Twitter?
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Statistics...
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Statistics...30 million on Facebook
Source: Facebook February 2012
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Statistics...30 million on Facebook
20 million on Twitter
Source: Facebook February 2012
Source: Semiocast, January 2012
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Statistics...30 million on Facebook
20 million on Twitter
Source: Facebook February 2012
Source: Semiocast, January 2012
7.9 million on LinkedInSource: Umph, September 2012
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Statistics...30 million on Facebook
20 million on Twitter
Source: Facebook February 2012
Source: Semiocast, January 2012
7.9 million on LinkedInSource: Umph, September 2012
10 million daily newspapersSource: Wikipedia, February 2012
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Twitter is not a golden bullet (but it is a bullet)
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Is Twitter used in local government?
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Source: Dean Spurrell Ashford Borough Council for CIPR
Statistics...
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88 per cent comms
Source: Dean Spurrell Ashford Borough Council for CIPR
Statistics...
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88 per cent comms
24 per cent broadcast
Source: Dean Spurrell Ashford Borough Council for CIPR
Statistics...
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88 per cent comms
24 per cent broadcast
8 per cent two way
Source: Dean Spurrell Ashford Borough Council for CIPR
Statistics...
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97 per cent use Twitter
88 per cent comms
24 per cent broadcast
8 per cent two way
Source: Dean Spurrell Ashford Borough Council for CIPR
Statistics...
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97 per cent use Twitter
88 per cent comms
24 per cent broadcast
8 per cent two way
Source: Dean Spurrell Ashford Borough Council for CIPR
Statistics...
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Do we really need to use Twitter?
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“Many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse.”
- Clay Shirky, New York University (NYU) as a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute,
December 2011
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The Walsall media landscape
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“People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.”
- Adrian Short, web developer
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What can you use Twitter for?
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Who should use Twitter?
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Who should use Twitter?
People should
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What can you use Twitter for?
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Twitter is not a golden bullet (but it is a bullet)
• inform communicate, listen so people can report problems to test the temperature for feedback to show people what your area looks like to answer problems to tell people that you don’t just do waste collection for grit alerts for crisis comms to show people you are human for every day things road closures medical advice fire alerts safety messages tide warnings, health warnings, for Q&A sessions, for driving traffic for showing pictures for praise for engagement for telling people you carry out noise tests on cockerels at 6am for FOI requests for press releases for blogs for reminding people, for telling people useful things, for letting them know,
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Five fundamental rules of good Twitter
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1. Be A Social
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2. Be a Sharer
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3. Be Connected
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4. Be Timely
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5. Be Informative
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Be social
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Be social
@walsallwildlife
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Be social
@walsallwildlife
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Be social
@walsallwildlife
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Be social
@walsallwildlife
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Be social
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Be social
@walsallcouncil
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Be social
@hotelalpha9
“I’m about to go and give crime prevention advice to a victim of a large lead theft (from a building)
What do you think I should tell them?”
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Be social
@hotelalpha9
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Be a sharer
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Be a sharer
@monmouthshirecc
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Be a sharer
@ehodavid
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Be a sharer
@wmpolice
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Be a sharer
RE-TWEET
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Be connected
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Be connected
@erdingtonfire
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Be connected
@natlibrariesday
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Be timely
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Be timely
@pcstanlewmp
“Walsall Police Station at 19.11 today. Look how not on fire it is. Very not on fire”
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Be timely
@wateraidamerica
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Be timely
@wmpolice
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Be informative
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Be informative
@nhsdirect
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Be informative
@kirkleescouncil
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Be informative
@mehboobkhan
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Be informative
@walsallcouncil
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Be informative
@walsallmeetings
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Be informative
#nccourday
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445
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445Be social
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445Be social
Be a Sharer
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445Be social
Be a SharerBe Connected
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445Be social
Be a SharerBe Connected
Be Timely
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445Be social
Be a SharerBe Connected
Be TimelyBe Informative
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How not to do it...
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How not to do it...
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How not to do it...
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How not to do it...
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How not to do it...
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Don’t be frightened to
Innovate
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@danslee
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