URBANLIFE2006www.myurbanlife.ie

You’re soo MetroThursday, November 2, 2006 11METRO

So, what isit all about?Urban Life is Metro’s new and innovativestudy of ‘Urbanites’ – young, full-timeworking professionals in Greater Dublin.Every year we will research the opinions,attitudes and lifestyles of up to 2,000Metro readers, asking for their views oneverything from current affairs to coolbrands; environmental issues to must-see movies; mobile phones tomulticulturalism.

What do I get out of it?We’re genuinely interested in youropinions on the key issues of the day,and you can share these views withMetro’s editorial team. The results willhelp to fuel a large number of stories inMetro next year. As if that wasn’tenough, we’re also giving away e27,000in prizes – hundreds of e30 HMVvouchers and one e1,000 cash prizeafter each of our main surveys. And ifyou stay with us for a whole year andcomplete five or more of our six mainsurveys, you will be entered into our prizedraw for one e3,000 cash prize.

What’s involved?Taking part is easy. Urban Life iscomprised of six main surveys, the firstone in November and then one every sixweeks. All surveys are online, so you cantake them any time of day or night thatsuits you (within our survey periods).We’ll e-mail you when each survey isready to complete, with each one takingonly about 15 minutes.

Sign me up nowIf you are interested in taking part inUrban Life, please go to the websitewww.myurbanlife.ie/join and follow thesimple instructions. Alternatively, FREETEXT to 50100 to register your interest.Text TNS (space) first name (space) e-mail address (for example, text TNS thenyour name, then,yourname@emailaddress.ie). Places arelimited on the Urban Life project, soplease register early to avoiddisappointment.

IF YOU are reading this, we canassume two things: one – youare an ‘Urbanite’, and two – we

want you to take part in our newonline survey.

By now you probably will haveheard about our Urban Lifeproject. We want you, the readers,to give your opinions on fashion,entertainment, travel, motoring,politics and world events. Whatbrings a smile to your face andwhat makes your blood boil?

The study aims to understand thephenomenon that is ‘Urbanites’ –young affluent, professionalpeople with busy social lives. Ifyou are aged between 18 and 44,and are working full time inDublin, then you are an Urbanite,and we want to hear from you.

Urbanites are time-starvedindividuals who fit their mediaaround their busy daily lives ratherthan vice versa, and so make up acore demographic of Metroreaders. They enjoy active sociallives making regular and well-above-average trips to bars,restaurants and the cinema.

For example, 43 per cent ofUrbanites drink two or three timesa week, compared to 31 per centof all Dubliners.

On average, an Urbanite willdrink 19 pints and 3.35 bottles ofwine every month.

Some 94 per cent of Urbaniteswill head to the pub for a scoop,while the figure drops to 78 percent when all adults are counted.

While 28 per cent of Dublinadults never go to the cinema,only seven per cent of Urbanitesclaim the same.

Research shows that this groupalso has a much larger proportion

of ‘early adopters’ within it,making them leaders in fashion,technological and travel trends.

Almost 70 per cent of Urbanitessay dressing well is important, andmore than 40 per cent admit theylove shopping for clothes. Nearlya third admit to owning two credit

or debit cards and will spend anaverage of E409 per month onthem, compared to the E360 theaverage Dubliner spends. Overall,Urbanites travel more, go outmore, drink more, socialise more,talk more and spend more whiledoing it. Sound like you? If so,

head to www.myurbanlife.ie/join,and share your views on today’shot topics. It will only take you afew minutes (your boss won’tmind), and you could win up toE27,000 in prizes. Metro is givingyou a voice – use it! It could beworth your while...

Urbannights:Youspendmore onyoursocial lifethan theaverageDublinerPic: Photocall