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HbbTV Deployments
1
Patrick RABUSales Director
This document is the property of httv and may not be copied or circulated without permission 2
Technology and solution provider for Digital TV French organization created in 1999 Deployments in Europe, Asia and Africa
HbbTV STB software
HbbTV Head End Servers
HTTV – High Tech TV
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HbbTV deployment mapOctober 2014
in regular operation announced / trials under consideration
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27M Households
TV reception:– DTT 59%
(DTT main TV 29%)– IPTV 44%– Sat‐FTV 13%– Sat‐Pay 12%– Cable 8%
– Operator’s STB in 70 % HHs
Technical profile– HbbTV 1.0/1.5, TNT 2.0
HbbTV network(s)– Terrestrial & Satellite FTV
Penetration and forecasts– Today:
» Over 6M deployed HbbTV TVs» Over 1M active HbbTV TVs
– 2015: » HbbTV in 80% of TV lineup» above 4M new HbbTV TVs
France
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HbbTV Services
DTT
Sate
llite
France Television (5 channels): Start‐Over, Catchup, EPG, Weather, I‐Advertising, Live events
TF1: Pay VoD, I‐Advertising, E‐Commerce
Arte: EPG, Catchup, Free VoD
NRJ 12: EPG, Catchup, Web radios
M6: EPG, News, I‐Advertising, E‐Commerce
D8, D16, iTélé (Canal+): Catchup, News feed
Gully: Catchup and VOD for Kids
LCP, Senat: T‐Government Start‐ Over
Fransat : • All DTT HbbTV services
• Fransat Connect"network operator" services:
• EPG• Catchup TV / VoD• Radio• News, Weather, Infotrafic
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38,5 Mio HouseholdsTV reception:
– DTT 10,0 %– Sat 46,1 %– Cable 46,3 %– IPTV 4,9 %
– Pay TV total 2,2 %
Germany
•Technical profile– mainly HbbTV Version 1.0– ca. 18% HbbTV Version 1.5(no HbbTV 1.5 services yet)
•Target network(s)DVB‐S/‐C/‐T and IPTV
•Penetration and forecastsOver 15 Mio HbbTV receivers10 Mio active HbbTV devices
•No strong moderating organization
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HbbTV Market share
Connected TVMarket share
HbbTV Market shareamong connected TVs
Total HbbTV devices (TV & STBs): Over 15 Millions
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HbbTV UsagePro7 July 2014
9,5 Mio uniqueconnected devices
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» HbbTV can be easily applied to IPTV systems using MPEG2-TS:
» Public demo with regular IPTV system of Deutsche Telekom in Oct 2013» M7 Germany announcing IPTV STB including HbbTV for the German market:
HbbTV and IPTV: a perfect fit
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17 Mio HouseholdsTV reception:
– DTT 89 % – Sat 2 %– Cable 12% – IPTV 3%
Spain• Technical profile
• HbbTV 1.5 and 1.1• Target network(s)
• Terrestrial• Penetration
• EOY13: 1.6 Mio HbbTV devices (source: GFK)
• Spec based on the Spanish Industry requirements:
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HbbTV operation» National services: RTVE and GolTV» Regional services: TeleMadrid, TV3, EITB, Canal Sur, IB3, 7RM, TVG, RTVC» Local services: BadalonaTV, la información TV, LUX Mallorca and more
coming» Radio services: Vaughan Radio, Radio Maria, Marca Radio
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Austria» available on ORF eins HD, HD ORF 2, ORF Sport + and ORF III.
Czech Republic » 700K active users, 2M pageview per day, access to 8 years of TV archives
Hungary» 300K active users, Antenna Hungaria deployed MinDig TV InfoChannel
Poland» 500K active devices. TVP is using HbbTV to do Ultra HD (4K + HEVC + MPEG-DASH) test
The Netherlands» NPO services. Cable Operators have agreed to carry HbbTV services
Scandinavia» The NorDig standard organization has dropped MHP and selected HbbTV 1.5
Switzerland» Accessible over Terrestrial, Cable, Satellite and IPTV (Swisscom)
Europe
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United Kingdom
» Freeview Play is the next evolution of UK’s popular DTT service providing complimentary on-demand content to the core linear service
» The Freeview Play platform is being established by development of a technical specification combining Freeview HD and HbbTV 2.0
» Due to launch later this year in 2 phases
» For more information about Freeview Play please see http://www.digitaluk.co.uk/industry/news/connected_tv_service
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•Technical profile• HbbTV Version 1.5 (replacing MHEG5)
•Target network• all FTA channels except Prime and
Win on Terrestrial and Satellite•Penetration and forecasts
• 10% of homes by September 2015•Broadcaster’s HbbTV Services
and…
Australia
8.75 Mio Households
TV reception :– DTT: 99%– Sat: 0.2% – Cable: 23% – IPTV: 18%
– Pay TV total: 27.6%
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Emerging markets» Senegal and Malaysia are taking advantage of their Digital Switch-Over to
create a country wide homogenous HbbTV 1.5 platform
» Create large scale effect to motivate service deployments» Minimize the “Digital Divide“» Government education and health plans » Emergency Warning System» Revenue opportunities» Better Return on investment compared to basic zapper approach
» Other African and Asian countries are following their examples
