huawei smart retailing solution presentation

8/11/2019 Huawei Smart Retailing Solution Presentation

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Huawei Smart Retailing Soluti

Author: Liu Jiangang ([email protected]), Cai Guanghong ([email protected]

Department: Enterprise Business Marketing & Solutions Dept, Huawei EBG



1

Trends and Challenges

(Source: getchee)



2

Rise of mobile commerce, eroding the existing of traditional retailers

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

201020132016201920222025

Percentage of

online sales (%)

Percentage of

offline sales (%)

Source: getchee

Estimates show that the online sales revenue will account for

about 50% of the total sales revenue by 2022.

By 2015, the sales revenue achieved by mobile commerce is

estimated to reach approximately US$119 billion around the globe.

By September 2013, about 37% of the e-commerce sales revenue will

be from mobile commerce.

Why traditional retailers a

established grounds and c

Advantages of traditio

Small coverage of their

promotion activities

Inconvenient for customers

since they have to compare

goods in different stores

No evaluation from custome

Store visit required

Visual perception of goods

Better quality guarantee



3

"Online+offline" retailing, helping traditional reregain customers

Offline sales

Storemember

+Onlinepromotion

Offline

promotion

Increase sales volume and mai

Online promotion, regaini

customers offline

Online sales increase, ma

profit offline



4

Customer shopping experience and mobile retaconnection, key to "online+offline" retailing

Mobile retailer conCustomer shopping experience

Information Price comparison: 37% people useintelligent terminals to compare prices.

Goods details: 43% people would like

to query detailed information about the

goods to buy.

Experience

Convenience

Information sharing: 39% people are

willing to share the information about the

goods they have bought over the network

platform.

Promotion information: 53% peoplewish to receive promotion information about

the goods they are interested in.

Payment by mobile phone: 62%

people think payment by mobile phone is

more convenient.

Shopping navigation: 50% people

wish to quickly find the goods they want to

buy.

Information platform s

Communication platfo

Social network: 6use social networks fo

E-commerce netwconsider building thei

networks.

Mobile APP: 34% APP platforms for cus

online stores.

Information pushpush their promotion

various ways and the

feedback from custom

Dat



5

Overview of retailing service scenarios

Regional center

HQ

Large store(shopping mall)

Medium store

Small store

Online mall

Data center

Contact center

Note: The online mall part is not a focus in the Huawei SmartRetailing Solution.

POS che

Stock co

Promotioninformation



6

SolutionHelping customers confidently address

the industry's challenges.



7

Problems facing large stores (shopping malls)

Video surveillance

Office work

Central equipmentroom: disorder

Too many devices suchas ERP servers,

switches, routers, video

surveillance devices,

and UPS devices

A separate equipment

room required

Checkout: queuing

Labor costs

queuing required,

lowering customer

experience

Shopping mall Small store



8

LBS: mobile commerce+LBS, attracting customers to sho

Customer's work place

Shopping mall's website

Shopping mall

Specialty store

① Release promotioninformation

② Go to the shopping mall

③ Navigate customers tothe desired stores

④ Post shopping experienceon the website

Store ow

fees bec

more cus

shopping

Store orent fee

Store re

Custom

Stores ca

thanks to

improve t

Custome

that have

LBS serv

MStore ow

LBS: Location Based Service




9

LBS: accuracy, key to LBS

Accurate and quick navigation, key toLBS

Huawei LBS solution

Locating based on theRSSI difference

Customer's APPfunctions

• Shopping mall

navigation

• Promotion query

• Coupon download

LBS server APP server

Huawei V

Locating

method

Based onthe RSSIdifference

B

fi

Location

accuracy

47%3 m; 67%5 m

5

5 AP

AP

Huawei's LBS sol

RSSI difference fo

show that Huawe

over 30% greater

vendors' solution

Incorrectdestination

Correctdestination

Customers may be navigated to a wrong

place if the LBS accuracy is low.

Accurately locate the

customer's location

based on the strengthof three AP signals.

Locatingprinciple


Huawei's LBS accuracother vendors' sol



10

① Get receipts② Payment

③ Fetch goods ④ Get invoices

Prch

Problem 1: move a lot

Problem 3: low efficiency(receipts and invoices used)

Medium-range and high-end shopping malls require a mobile csolution to tackle the problems of fixed checkout.

Mobile checkout: against poor customer experience by fi

checkout in medium-range and high-end shopping malls




11

Mobile checkout: simplifying the checkout process and i

customer experience

Huawei mobile checkout solutionCustomer challenges

Ability to interw

purchase-sales

Large-screen o

POS terminals,

direct payment

goods

Mall's own Wi-F

no costs charg

carriers

Problems of traditional POS machines:• Checkout only

• Low end

• Unable to interwork with the purchase-

sales-inventory system

• High traffic cost charged by telecom

carriers

The card swipe service is carried overthe mobile network in the shopping mall.Various terminals such as mobile phone,

tablet, and handheld terminals are

supported.

AP

ERP server

Mobile phone

terminal

Bank

Shopping mall LAN

Tablet

terminal

Handheld

terminal

Securityaccess server

Customer


Sh i ll S ll t



12

Integrated device: integrated retailing device for quick de

and simplified O&M

Huawei's integrated device solution CuCustomer challenges

Long deployment period: 2-3 months for 3-4 IT

engineers

Complex O&M: more than 10 types of devices in

each store

Equipment room required: a lot of facilities such

as air conditioning, heat dissipation, and power supply

Network devices for retailing stores

Pre-in

such as

OA soft

Quick

deploym

month

Unifie

reduced

Stand

Compmainstr

Note: This

recommen

malls, med

and HQ of

Internet

/WANPSTN

Shopping mall

surveillance

PDU

UPS

Battery

Shopping mall router

Service server

Store security

Shopping mall switch

Voice

OA

Shopping guide

Surveillance

POS

Free of equipment room, and customizable device

integrated with the surge protector, UPS unit, heat

dissipation device, and power supply unit


Sh i ll S ll t



13

Terminal security: security access control of retailing

terminals, ensuring mobile service security

Customer challengesHuawei's retailing terminal access

control solutionHuawei's solutioother vendors' so

Unauthorizedterminals canaccess the servicesystem.

Mobile service

system

Authorized

terminal

Unauthorizedterminal

Employees usemobile terminals todo stuff that is notrelated to their work

at the work time.

Unauthorized APaccess causes Wi-Fi channelinterference andDHCP resourceconsumption.

The retailing ERPsystem is linked withAC to manage andauthenticate retailingterminals.

AC whitelist Binding of port

and MACaddress forconnecting to

the switch

Level-1protection

Level-2protection

Level-3protection

Access controldevice

NAC serverMDM server

Terminal

MDM managesterminals.

NACauthenticatesterminals.

Unauthorized AP Authorized AP

ACwhitelist

ERP system

AC

Jointauthentication

Huawei

Level 3

AC provides an

SNMP interface

for the ERP

system to

implement jointauthentication.

Level 2

MAC address

binding

VLAN+ACL

Level 1

1. MDM manages

intelligent

retailing terminals

2. NAC controls

terminal access,

ensuring high

security.





14

Problems facing small storesSmall store

Diversifiedservices lead tovarious devices.• Router• POS machine

• Wireless AP

• ...

Select storeCustom

higher r

Traditiona

POS mac

space an

to eyes.

S m a l l c h a i n s t o

r e

Branch store

HQBranch store The store num

increases qui• Long network d

period

• Large number o

• Complex config

• High maintenan





15

Huawei Store Box Solution, multi-service acceHuawei solution CustomerCustomer challenges

Multifarious information sources

Various devices, such as ADSL

modems, wireless routers, and

Ethernet switches

Multiple fault-prone points that

increase maintenance costs

Note: You are advise

Box solution in stores

within 500 square me

Unionpay POS

machine

ADSL One device enabl

and access of mu

Wall-mounted ins

small space occu

maintenance.

POS machine, ca

and video service

based on their pri

DVRCash

registerPC

Camera

IP phone

Store box deviceMobile cash

register

Intelligent service

identification and

QoS

Provides sufficient interfaces to

integrate all information sources (such

as data, video, and control signal

sources) in the store.

Uses the intelligent service

identification and QoS policies to

ensure priority-based service

processing.





16

Tablet-based checkout for better shopping expHuawei solution CustomerCustomer challenges

Note: You are advise

tablet-based checkou

select stores.

Users can use a t

checkout services

The system uses

store box device a

program server.

The solution takes

and enjoys better

Uses a tablet to replace all traditional

checkout devices.

The store box device has dedicated

boards to process POS background

programs, back up store data, and

periodically synchronize data to the

server in the HQ.

The traditional checkout solution has

multiple devices.

Devices take considerable space and

are not pleasing to eyes.

LED display

PC display

Keyboard

Cash

register

Host

Printer

Store box device

HQ

Server

Store

ADSL

Cash register

Tablet

On the desk

Under the desk

POS

machine

Board





17

Automatic network configuration, shortening configuration tiand reducing maintenance costs

Huawei solution CustomeCustomer challenges

Frequent travel brings high expenses. Each

IT maintenance personnel cost an average

of CNY3000 in 2012. The total travel cost

reached CNY1.5 million.

Various network devices lead to difficult

and isolated network configuration. The HQ sends the configuration files to all

branch stores.

Branch stores complete the configuration.

HQ

Store

...

Automatic

configuration

server

StoreStore

...

SNMPStore box

device

Store box

deviceStore box

device

In 2012, the China Resources Vanguard

opened 782 new stores in China. Among these

stores, 500 are chain convenience stores.

HQ

Store

A

Store

B

The automatic

simplified con

operation redu

rate.

The HQ can s

configuration f

the SNMP.

The solution r

configuration t

maintenance c

travel costs by

Configuration

files in mobile

storage devices


eSight remote maintenance



18

System architecture

AR2240

ERP

POS machine

BI CRMERPPOS server

IP PBX U1980eSpace NVR

Large-screen display

Video decoderWireless AC

Core switch

VoiceWireless Video surveillance center

PartnerISV

Conference platform

MeetingNMS

SCM

Data center

Contact center

NVR

H

Q

LBS server

UACTIIVR

Store box deviceCash register

Table

On the desk

Under the desk

POS machine

Board

Receipt printer

CRM

S m a l l s t o r e

L a r g e s t o r e

VPN

VPN

VPN

NVR

R e g i o n a l

b r a n c h

Videoconference



19

Precisemarketing

APPLBS POS software

Partners in the Solution

Huawei Smart Retail solution

Integration vendor

Video surveillanceIPC, NVR, and codec

Video conferenceConference terminal, web camera, and microphone

IPStreaming medi

Network infrastructureSwitch and router

Wireless AP, AC, and tablet

SecurityFirewall

Converged voiceVoice network, IAD, and IP phone

Mobilecash

register



20

Successful storiesCooperating with partners to develop the

Smart Retail solution



21

Alshaya network development project

Alshaya: a leading retailer in the M

Huawei develops an advanced, hig

reliable and secure IP network for Alsh

terminal enjoys 1 Gbit/s bandwidth, w

service requirements of new stores in the

The system enjoys integrated netw

refined network management, and un

security, and storage devices, which

device management and reduces the o

costs by 20%.

Huawei works with Alshaya to develop the advance network infrastr



23

Customers of Huawei's Smart Retailing Solutio

Customers outside China Customers inside Chi



Copyright©2012 Huawei Technologies Co., Ltd. All Rights Reserved. The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and ope

portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from those express

statements. Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei may chan

without notice.

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