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HUAWEI TECHNOLOGIES CO., LTD.

HUAWEI TECHNOLOGIES Co., Ltd.

www.huawei.com

Business visions behind NGSON

Li Li (Thomas Lee)Vice Director, Industry Standards Department

Email: [email protected] 15, 2009, Geneva, Switzerland

IEEE NGSON & ITU-T SG13 Joint Workshop


Business DilemmasBusiness Dilemmas

Visions & SolutionsVisions & Solutions

Key technologiesKey technologies

ConclusionConclusion

Table of Contents


Problem of network operators

More and more enriched services and content More and more enriched services and content

on the Telecom networks are forcing the on the Telecom networks are forcing the

bandwidth requirements to grow exponentially, bandwidth requirements to grow exponentially,

the cost of operators to great increase.the cost of operators to great increase.

Even though more subscribers attracted by Even though more subscribers attracted by

enriched services, the annually decreasing enriched services, the annually decreasing

ARPU is causing operators’ margins to erode.ARPU is causing operators’ margins to erode.


Business dilemmas behind

Limited services, not attractive at all

Too stiff, not adaptiveTelecom services are stable

Becoming spam, but still hard to find out

critical services in time

Services and Advertisements are

everywhere

It’s dangerous if you are exposed

Sometimes QoS is a problemI love Internet !!!

End users

How about mission critical business?Internet portal becomes necessity

Vertical industries &

companies

All users are behind masks, hard to

locate target customers proactively

Internet services are popular

No such thing called ARPUMajor income from advertisementService & content

providers

Price competition will come soonData services increasing dramatically

Challenged by VoIP with zero priceVoice is still major income source

Minor income with heavy burdenInternet services – good QoE

ARPU decreased, revenue erodedBandwidth requirement exploding

Network operators






Table of Contents


Price competition will come soon

Challenged by VoIP with zero price

Minor income with heavy burden

ARPU decreased, revenue eroded

Visions

End users


companies

Service & content

providers

Network operators

All users are behind masks, hard to

locate target customers proactively

No such thing called ARPU

It’s dangerous if you are exposed

Sometimes QoS is a problem

How about mission critical business?

Limited services, not attractive at all

Too stiff, not adaptive

Becoming spam, but still hard to find out

critical services in time

Vision-1

Increasing customer Royalty,

mitigation of price competition;

Optimizing resources

Vision-2

High accuracy advertisements:

AdvertiService

Vision-3

Telecom level support

Vision-4

Customer-centric service provision


Solution-4

User, service, network & device context

aware

Solution-3

QoS/bandwidth/latency guaranteed &

privacy protected on valuable services

Solution-2

Customer-centric service interaction

Solution-1

A service overlay network run by

network operators, with context aware,

dynamically adaptive and self-organizing

capabilities

Solutions

End users


companies

Service & content

providers

Network operators

Vision-1

Increasing customer Royalty,

mitigation of price competition;

Optimizing resources

Vision-2

High accuracy advertisements:

AdvertiService

Vision-3

Telecom level support

Vision-4

Customer-centric service provision


The NGSON PAR vs. the Solutions

5.2 Scope: This standard describes a framework of Internet Protocol(IP)-based service overlay networks and

specifies context-aware, (e.g., such as required Quality of Service(QoS) level, type of service such as real-time vs.

data, nature of data stream such as I-frame vs. B-frame, and type of terminal such as TV monitor vs. Personal Digital

Assistant) dynamically adaptive (e.g., using locally derived information to discover, organize, and maintain traffic

flows in the network within a local area network), and self-organizing networking capabilities (e.g., developing

network structures based on the needs of the customers and the capabilities of existing network structures),

including advanced routing and forwarding schemes, and that are independent of underlying transport networks.

5.4 Purpose: The purpose of this standard is to

enable network operators, service/content

providers, and end-users to provide and consume

collaborative services by the deployment of context-

aware, dynamically adaptive, and self-organizing

networking capabilities.

5.5 Need for the Project: The amount of services and

applications and their interaction are increasing at an

exponential rate. This standard is needed to provide a

better, more efficient way of providing these services and

applications by means of context-aware, dynamically

adaptive, and self-organizing networking capabilities.

PAR Request Date: 14-Feb-2008 PAR Approval Date: 27-Mar-2008

PAR Expiration Date: 31-Dec-2012 Project Number: P1903

2.1 Title: Standard for a Next Generation Service Overlay NetworkSolution-1

Solution-4

Vision-3Solution-3

Vision-2Solution-2


But, the NGSON is NOT …

The NGSON is NOT expected to solve all problems

by itself, but a fulcrum for network operators to

solve some critical problems by means of:

– Interconnection of large number of existing & emerging services

and enablers;

– Combination of advantages from both Telecom networks and

Internet;

– Protection & utilization of user information already exists;

– Optimization of network resources in a smart way.






Table of Contents


Service layer evolution

PSTNPLMN

PPS SMS PPS 800

VAS

INTER/INTRA-NET

WWW FTP

1st gen.: Traditional Silo architecture

PSTNPLMN

CTD

INTER/INTRA-NET

SM CCPresenceSDP Charge CC

SDP

WWW / FTP / Travel / Bank / Securities...

TravelAgent CTD TravelAgentUC

SCP

PPS VPN

2nd gen.: Centralized SDP solution

Next gen.: Loosely coupled service network architecture• Interconnect a large number of existing / emerging services / enablers• Enhance reusability of services / enablers worldwide• Cost-efficient creation of services• Harmonize service / network operators, service providers worldwide …

CTD

SM CCPresenceSDP Charge CCSDP

Download / Travel / Bank / Securities...

TravelAgent CTD TravelAgentUC

SCP

PPS VPN

PLMN(GSM/CDMA/IMS…)

PSTN (softSwitch...)

INTER/INTRA-NET

SDP

Service Network

Next Generation Service Overlay Network


Service router-centric Architecture

……

Service Overlay Network

Transport NetworkMobile Optical xDSL

Service router-centric Architecture

Self-organized networking

Service virtualization and interaction

Service & resource addressing

Context-aware service routing

Service charging


Technical requirementsGeneral functions

1. Addressing

2. Identifier

3. Standard interfaces and protocols (2)

4. User privacy (2)

5. Interworking (2)

6. Mobility

Network related functions

1. Support of network routing

2. Self-organization (3)

3. Adaptiveness

4. Identity

5. Resource virtualization (2)

6. Resource scheduling

OAM related functions

1. Manageability

2. FCAPS

3. Service management

4. Lifecycle management (2)

5. Inter-provider service

6. Open environment

Service related functions

1. Dynamic service routing (2)

2. Service routing (2)

3. QoS (3)

4. Registration

5. Registration and discovery

6. Registration / de-registration (4)

7. Service discovery (4)

8. Directory (2)

9. Negotiation

10. Service composition (5)

11. Billing of composite services

12. Charging and billing

13. Seamless mobility support

14. Context awareness (9)

15. Self-organizing (5)

16. Adaptiveness

17. Dynamic auto-configuration

18. Security (3)

19. Authentication (3)

20. Service brokering

21. Service coordination (3)

22. Service collaboration

23. Virtualization






Table of Contents


Conclusion

For almost all players in ICT, there are some bothering dilemmas

existing.

IEEE NGSON is trying to solve these dilemmas through a service-

overlay-network run by network operators, with context aware,

dynamically adaptive and self-organizing capabilities.

Under this scheme, large number of existing & emerging services and

enablers will be interconnected, Telecom & Internet advantages will

be combined, protection and utilization of user information will be

balanced, and the network resources will be optimized in a smart way.

The RD (requirement document) is going to be frozen soon, NGSON

WG is willing to cooperate with ITU-T and other related SDOs. Your

support and participate are appreciated.


Thank you!

huawei technologies co., ltd. huawei technologies co., ltd. page 1 business visions behind ngson li...

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