hub culture 2009 copenhagen offer ss
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Hub Culture's Copenhagen Pavilion offer during COP15.TRANSCRIPT
Hub Culture 2009Illuminate. Integrate.
Elevate.
The first social network to merge the virtual and physical is altering knowledge, sustainability and collaboration for members worldwide.
COPENHAGEN
Pavilion Overview
The Copenhagen Pavilion will provide a centrally located, private embassy style base camp for selected members, partners, guests and VIPs during the COP15 climate negotiations, with a full range of Hub Culture Services available.
Goal: To become the nerve center for climate experts attending Copenhagen.Dates: 1 December – 19 December, 2009
Objective: Integrated packages and product placement with carefully curated partnersAudience: CEOs, climate experts, elected officials, NGOs, the green industrial complex
Copenhagen: COP15
The primary goals…
An exclusive, green base camp for knowledge partners
Leveraged introductions (virtual and physical) of influentials
Platform to share targeted messaging, global distribution
Social media tools turn green ideas into global action
Copenhagen: COP15
The opportunity …
the merger of an online and physical place to link global green leaders at COP15
a collaboration in the city of Copenhagen with interested parties to bring a Hub Culture Pavilion to Copenhagen in time for the United Nations Climate Change Conference.
an environmental, sustainable approach with an emphasis on technology for carbon reduction
host cocktail parties and private summit/roundtable space for VIP partners and members.
the invitation-only space will be perfect for small private meetings, events, and collaboration
A media showcase, perfect for hosting journalists and press, and press announcements
include integrated innovation showcase product placement areas, press facilities, client meetings
provide workspace loaded with simple collaboration technology: WiFi, video streaming, web news
a general showcase for green initiatives.
Copenhagen: COP15
The benefits …
Access global knowledge leaders tied to the climate discussion
A customized, exclusive experience geared toward opinion leaders that matter – globally.
Invitation only access to those in the know, and a platform to host them, discuss with them, and engage
A smart place to work for company employees attending Copenhagen
Instant ability to reach company employees worldwide who get insider views of COP15 developments
A social media center to tie the company messages to developments in Copenhagen
Be featured in video interviews and reports coming from the Pavilion to the Internet (YouTube)
Entertain and engage your own targets on a regular basis and on your own terms
... Be a part of the action in Copenhagen via engagements that happen during the Summit
Strong Working Relationships: Globally
Hub Culture has worked with many global brands over the years and is building strong partners for the Pavilions project.Over 4,000 global VIPs and experts have been engaged at live events and roundtables.Hub Culture’s London office is based inside CNN (but held separately).
Introduction to Hub PavilionsHub Pavilions are a unique service, fostering smart working collaboration through networking located at physical places. Pavilions interweave innovative social working design, atmosphere, and technologies to enable alternative workspace for influencers at COP15.
Hub Pavilions empower influencers with alternatives and/or higher productive options for social, economic, and environmental uses.
Hub Pavilions encourage citizens to modify behaviors for reducing carbon emissions, and increase citizen satisfaction through local community building.
Hub Pavilions integrate into urban development strategies around Connected Homes, Energy, Mobility, and Workplaces to provide citizens with new ways to work and interact
Hub Culture Pavilion Benefits
Scalable locations for 21st century work + culture that merge virtual + physicalDriving human networks through connectivity, products and services
COMPONENTS1. Community: a core group of uses, member demonstrated desire to connect2. Physical: destination to accelerate redefinition of work spaces, social environment3. Partnerships: a. media b. public sector c. technology d. build-out
DELIVERABLES1. Reaches next generation workers, global youth-minded, highly mobile influentials2. Showcases and delivers services in a participatory environment3. Introduces new work collaboration models, leveraging social network systems4. Revolutionizes how communities come together to:
increase quality of lifedeliver equitable benefits across stakeholder communitiesrespect support ecosystems
5. Enable better work by efficiently providing modern tools and spaces.
Key Services at COP 15
Guest List access – coordinated guest lists and VIP introductions for Pavilion access
Valet concierge services, introductions, reservations, travel and VIP guest list management
Business services - bookings, printing, faxing, scanning
WebVideo - live feeds to the Internet for web conferencing, potential telepresence can be included.
Wifi, internet access, including broadband connectivity
Private scheduled meeting space, collaborative drop-in workspace, special events, press events
Online Collaboration Tools Manage Guests, VIPS
Online Groups enable work on projects live at the Copenhagen Pavilion, continue remotely.
Functions:Invite othersShare discussionsDevelop projectsUpload files Schedule & deliver contentShare news across the webRSS FeedsGroup MessagingGoogle Docs, Calendars
Pavilions can use the Web to deliver scheduled and live video
feedsHubCulture.com can run a live video feed from the Copenhagen Pavilion to the Internet, delivering live breaking views, commentary and interviews from the Pavilion to the Internet at large.
This form of “super-webcam” involves curated content and scheduled events others around the world can tune-in to by accessing the Pavilion homepage, partner homepages and social media websites around the world.
Hub Culture’s unique technology system can even schedule content to appear on dedicated web pages at certain times, allowing partners to schedule a private channel of content in real time.
Sponsor Benefits
CopenhagenSponsor Package benefits: Onsite:Access to Influencers in Copenhagen during COP15Social Media Center – onsite studio with videographer, editor, writer, for producing COP15 web contentCorporate membership for up to 8 executivesVIP reception invitations with subnational Government leaders.Access to priority meeting rooms for 20 daysStreet-facing branding screen on rotational programming (100 slots)Opportunity to host 1 dinner for up to 16 executives with private chef/sommelier8 Invitations to opening, middle and closing cocktail parties and eventsOpportunity to host own cocktail parties at the Pavilion – on booking availability basisAccess to private chefs, car-driver, valet services, printing/faxing/scanning, video conferencingOpportunity to host one press conference event at the PavilionAccess to open meeting space, wifi, tea and coffee
Online:Dedicated project folder in Copenhagen online groupLinks, file sharing, wiki, and news facilities in dedicated online groupContact access to Pavilion group for discussion and interaction with members/VIPsInclusion and Opportunity to cite in all PR and press materialsOne time outreach opportunity to HubCulture.com membership base with front page news story1 video/interview short produced at the Pavilion for viral/social media distribution (3 mins each)Online Retail Sales opportunity in Virtual Store with curated products available for sale
Supporter Benefits
CopenhagenPartner Package benefits: Onsite:Access to Influencers in Copenhagen during COP15Social Media Center – onsite studio with videographer, editor, writer, for producing COP15 web contentCorporate membership for up to 4 executivesVIP reception invitations with subnational Government leaders.4 Invitations to opening, middle and closing cocktail parties and eventsAccess to printing/faxing/scanning, video conferencingAccess to open meeting space, wifi, tea and coffee
Online:Logo on Links, file sharing, wiki, and news facilities in dedicated online groupContact access to Pavilion group for discussion and interaction with members/VIPsInclusion and Opportunity to cite in all PR and press materials1 video/interview short produced at the Pavilion for viral/social media distribution (3 mins each)
Icons: Observed
5,000 CEOS
1,000 global power elite
Tracking the top 2,000
Agent Members: Engaged
20,000 registered global urban influentials
100,000 secondary network finance | media | tech | ngo | political | fashion | trading | luxury | exec
Audience: Enlisted
5,000+ monthly unique visitors
80,000+ monthly page views
1.0 million+ hits in 2008/9
Global email distribution
Feeds up to 100,000
Reach Global Influencers, Instantly
Contacts
For more information on the Pavilions, consulting services and content products please contact
Hub Culture Services Ltd.16 Great Marlborough StreetLondon, W1F7HSUnited Kingdom
t. +44 207 693 1106f. +44 207 693 0965
m. +44 7974156458
Or arrange a face-to-face meeting at Hub Culture Resort, on Luxury Island in Second Life.
Principal and Affiliate Offices:
Bermuda Geneva London Hong Kong New York San Francisco Singapore
The knowledge presented in this document is for the intended named recipient only and should not be passed, reproduced or distributed. All content and ideas presented in this document are the intellectual property of Hub Culture Ltd.
© Hub Culture Ltd. 2002-2009 All Rights Reserved.