hub culture cannes clubhouse 2010
DESCRIPTION
an overview of the Hub Culture Cannes InitiativeTRANSCRIPT
Hub Culture 2010 Illuminate. Integrate. Elevate.
Global Agenda: Cannes Clubhouse
Hub Culture Pavilions
Places for 21st century work + culture that merge virtual + physical Driving value through human networks
via collaboration, connectivity, products and services
“A lifesaver” - NIKE
"Avoid hassles in this international network of workstations" - Wired
"A recession-proof -- guilty pleasure... with all the amenities actually working” - Huffington Post
Cannes Clubhouse
Hub Culture is pleased to present the 2010 Cannes Clubhouse – a superb location on the Croisette in Cannes from 10 May – 30 June, 2010. The Clubhouse offers Hub Culture corporate partners a private, upscale environment for a host of exclusive activities during the Cannes Film Festival and Cannes Ad Lions. Partners include CNN and Quintessentially.
Hub Culture Power 64
Hub Culture is pleased to present the Wally Power 64 – with exclusive access to cruising and event opportunities aboard one of the world’s most stunning yachts. Cannes from 10 May – 30 June, 2010. Opportunities aboard the Power 64 are by invitation to Hub Culture partners, with private options available. Starting from €10,000 or by enquiry.
Overview
Pavilions In 2008, Hub Culture began rolling out Pavilions, exclusive base camps in key cities that offer concierge and consulting services, meeting space and events on an Internet enabled technology platform.
Hub Culture Pavilions, both temporary and permanent, have appeared in London, Cannes, Copenhagen, Davos, Ibiza, Los Angeles, New York, Rio de Janeiro, St. Moritz and Miami.
operate on a virtual currency, Ven member/sponsor based, depending on project provide meeting, collaboration and workspace for execs
appear at key moments in the global consciousness
Overview
Hub Culture is a social network that is the first to merge online and physical world environments.
Activity in three areas:
1. efficiencies in carbon & cost reduction around workspace in the $5t office sector 2. development of a worldwide inventory of white/black/green collar knowledge services
3. provision of online collaboration tools centered on virtual currency and micropayments in retail
20,000+ network worldwide 1.7 million+ units of virtual currency, Ven 700,000 page views annually
Members create profiles with tags tied to areas of expertise and knowledge, sharing information to help others in the network with business related activities.
Members may build working groups to manage collaborative projects with wikis, file sharing, discussions and event planning, or exchange Ven to acknowledge favors and benefits that come from the sharing of information.
Today, Hub Culture is the global leader in networked workspaces and knowledge brokerage.
Goals
The primary goals of the Cannes Clubhouse…
An exclusive base camp for knowledge partners
Leveraged introductions (virtual and physical) of influentials
Platform to share targeted messaging, global distribution
Social media tools capture the spirit of leadership
Why?
The opportunity …
the merger of an online and physical place to link global leaders at key events
a collaboration with interested parties to bring a Hub Culture Pavilion to key events on the calendar
an environmental, sustainable approach with an emphasis on technology for carbon reduction
host cocktail parties and private summit/roundtable space for VIP partners and members.
the invitation-only space will be perfect for small private meetings, events, and collaboration
A media showcase, perfect for hosting journalists and press, and press announcements
include integrated innovation showcase product placement areas, press facilities, client meetings
provide workspace loaded with simple collaboration technology: WiFi, video streaming, web news
a general showcase for partner initiatives.
Benefits
Access global knowledge leaders tied to the leadership discussion
A customized, exclusive experience geared toward opinion leaders that matter – globally.
Invitation only access to those in the know, and a platform to host them, discuss with them, and engage
A smart place to work for company employees while in Cannes
Exclusive access to space for meetings, product launches, private screenings, private negotiations
A social media center to tie the company messages to developments in event
Be featured in video interviews and reports coming from the Pavilion to the Internet (YouTube, iReport)
Entertain and engage your own targets on a regular basis and on your own terms
... Be a part of the action at key events via engagements that happen at the Pavilion
Pavilions can use the Web "to deliver scheduled and live video feeds
HubCulture.com can run a live video feed from the any Pavilion to the Internet, delivering live breaking views, commentary and interviews from the Pavilion to the Internet at large.
This form of “super-webcam” involves curated content and scheduled events others around the world can tune-in to by accessing the Pavilion homepage, partner homepages and social media websites around the world.
Hub Culture’s unique technology system can even schedule content to appear on dedicated web pages at certain times, allowing partners to schedule a private channel of content in real time.
Online Collaboration Tools Manage Guests, VIPS
Online Groups and virtual interface enable work on projects live at a Pavilion, continue remotely.
Functions: RSVP Management Proximity Merchandising Product Placement/Sales Invite others Share discussions Develop projects Upload files Schedule & deliver content Share news across the web RSS Feeds Group Messaging Google Docs, Calendars
Strong Working Relationships: Globally
Hub Culture has worked with many global brands over the years and is building strong partners for the Pavilions project. Over 4,000 global VIPs and experts have been engaged at live events and roundtables. Hub Culture’s London office is based inside CNN (but held separately).
Partnership Benefits
Partnerships for usage of the Pavilion are available. Benefits include:
Access: Choice of an evening for cocktails (up to 80) or dinner (up to 25), first come first serve basis, catering costs additional
Passes and invitations to schedule private meetings Priority bookings for private meetings, concierge services
Valet Services: concierge services and assistance from onsite Hub Culture Valets for various requests. Social Media Center – onsite video interviews designed for social media
Branding: Prominent digital signage at the Pavilion on a rotational basis Opportunity to display logos and integrated branding on fronting and signage facing the street
Integration of product placement into the Pavilion – both online and at the physical space Global PR and exposure tie-in opportunities, including photos, video ops and other production Dedicated news and image distribution from HubCulture.com into leading social media
Strategic Partner Package Partner Package benefits: €20,000.00 Onsite: Product Placement at the Pavilion Corporate membership for up to 15 executives Access to meeting room, lounge working area, reception services Opportunity to host 1 dinner for up to 12 with private chef/sommelier
Invitations to opening and closing cocktail party events Opportunity to host own cocktail parties at the Pavilion – on booking availability basis Access to private chefs, car-driver, valet services, printing/faxing/scanning, video conferencing Opportunity to host one press conference event at the Pavilion Access to open meeting space, wifi, tea and coffee Onsite banners and video projections featuring brand logos and media
Online: Dedicated project folder in online group Links, file sharing, wiki, and news facilities in dedicated online group Contact access to Pavilion group for discussion and interaction with members/VIPs Inclusion and Opportunity to cite in all PR and press materials
One time outreach opportunity to HubCulture.com membership base with front page news story 2 video/interview shorts produced at the Pavilion for viral/social media distribution (3 mins each) Online Retail Sales opportunity in Virtual Store with curated products available for sale
Supporter Package
Supporter Package benefits: €12,000 Onsite: Corporate membership for up to 7 executives Access to meeting room, lounge working area, reception services Invitations to opening and closing cocktail party events Opportunity to host own cocktail parties at the Pavilion– on booking availability basis
Access to private chefs, car-driver, valet services, printing/faxing/scanning, video conferencing Access to open meeting space, wifi, tea and coffee Logo on onsite banner and video projections featuring partners
Online: Dedicated project folder in online group
Links, file sharing, wiki, and news facilities in dedicated online group Contact access to Pavilion group for discussion and interaction with members/VIPs Inclusion and Opportunity to cite in all PR and press materials 1 video/interview short produced at the Pavilion for viral/social media distribution (3 mins each)
The world of Hub Culture
Icons: Observed 5,000 CEOS 1,000 global power elite Tracking the top 2,000
Agent Members: Engaged 20,000 registered global urban influentials 100,000 secondary network finance | media | tech | ngo | political | fashion | trading | luxury | exec
Audience: Enlisted 5,000+ monthly unique visitors 60,000+ monthly page views Global email distribution Feeds up to 100,000
Reach Global Influencers, Instantly
PopUp Calendar
Shanghai World Expo May - October Cannes Cannes Film Festival May Croatia Private Island 2010 season May - September Capri Yacht season tie-ins May - September Toronto G7/G20 Meeting June Cape Town World Cup June - July
Ibiza Ibiza Beach Pavilion July - September New York/LA Summer City Pavilion Summer Los Angeles Governors’ Climate Summit September Long Beach California Women's Conference October Singapore Garden Pavilion October - November Miami Art Basel Miami December
Cancun COP16 December Punta del Este Season December – Jan 2011 Park City Sundance Film Festival January 2011 Davos World Economic Forum January 2011 Barcelona GSM World February 2011
Contacts
For more information on the Pavilions, consulting services and content products please contact your nearest representative or visit:
http://hub.vg/PopUps
Hub Culture Services Ltd. 16 Great Marlborough Street London, W1F7HS United Kingdom
t. +44 207 287 7824 f. +44 207 693 0965
m. +44 7974156458
[email protected] HubCulture.com
Principal and Affiliate Offices:
Bermuda Geneva London Hong Kong New York San Francisco Singapore
The knowledge presented in this document is for the intended named recipient only and should not be passed, reproduced or distributed. All content and ideas presented in this document are the intellectual property of Hub Culture Ltd.
© Hub Culture Ltd. 2002-2010 All Rights Reserved.