hubforum sp - brainstorm#9 - brazilian trends and cases - jacqueline lafloufa
TRANSCRIPT
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Brazilian Trends and Cases
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Rise of social mobile apps
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Rise of social mobile apps Source: DataPopular
Emergent"lower-middle class
Upper"Upper Middle class
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Rise of social mobile apps Source: DataPopular
Emergent"Lower Middle class
Upper"Upper Middle class
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Case: Elo Teddy Bear Hospital Amaral de CarvalhoDM9Rio http://bit.ly/b9EloTeddyBear
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Case: Elo Teddy Bear Hospital Amaral de CarvalhoDM9Rio http://bit.ly/b9EloTeddyBear
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Rise of mobile payments
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Case: Santander + Easy Taxi
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Case: Santander Meia Bandeira Santander + Easy TaxiTalent http://vimeo.com/79296828
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Video Content
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Brands are slowly catching up Source: 301.yt
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Case: Porta dos Fundos
Coca Cola
http://www.youtube.com/watch?v=NZb0XKHgtjo
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Social movements started by digital June 2013
We are the Social Media
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Social movements started by digital June 2013
We came from Facebook
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Case: Bliive People exchange time teaching something, and then they earn time to learn another thing
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Case: #semtrabalhoinfantil Social GoodTelefonica
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Crowdfunding
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Case: Sexta Feira Beer Social Beers
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Case: Sexta Feira Beer Social Beers http://vimeo.com/84915296
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Case: Which bus passes on this bus stop?
Shoot the ShitSocial Movement Crowdfunded