Subham Kumar Ghosh

SEO,

Social Media,

Viral Video,

Blogging,

Freemium Trails

Telemarketing,

Direct Mail,

Email Blasts,

Print/ Radio Ads

Paid Search

Modern

-A

ttra

cti

ve

Tra

ditio

nal-

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Traditional Marketing Vs Modern Marketing

Products of Hubspot

Marketer

Mary

B2BB2C

Owner

Ollie

• Owners Ollie-68% 1-25 Employees

• Objective: Generate More leads (SEO)

•Marketer Mary-31%•25-100 employees•Web consultants•Analytics and reports

The Target Segments

B2B SEGMENT

• B2B greater value• Long Term

Relationship• B2B least churn rate• 68% of the current

customer

OWNER OLLIES

• 73 percent of the total customers

• 56% -B<25 category where only basic tools required

• Lesser churn rates -CMS

• Acquisition cost is 1/5th of MM

MARKETER MARY

• Have lesser churn rates

• Increased lifetime value

• Wide range of Hubspot products.

Recommendations on Target Segments