HubSpotAll-in-one inbound marketing software

WHAT MAKES HUBSPOT DIFFERENT?

11ALL-IN-ONE

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Social MediaContent

Creation

Email &Lead

Nurturing

SEO

MarketingAnalytics

MarketingAutomation

HubSpot simplifies your marketing by pulling

together everything you need to grow your

business.

LandingPages

INTEGRATEDThe fact that HubSpot is all-in-one makes your marketing easier. The fact that it’s integrated, makes it more effective.

Multi-channel analyticsClosed loop reportingSEO driven content toolsMobile-friendly

Image source: Eric Skiff

HUBSPOT TOOLS

WEBSITE MANAGEMENTSend your IT guys out to coffee. Website management made simpler.

Content Management SystemCreate website pages in moments (and without a computer science degree). See how effective your website is at driving visits & leads.

Easy Page Formatting

Easily edit pages --no coding needed.

Keep track of how your website is

doing each month.

Dynamic messages advise you on what

to do next.

SEARCHENGINEOPTIMIZATIONOptimize your content so leads find you.

What are our “sweet spot” keywords and how do we take action to increase our rank?

The Keyword App

What keywords broughtus the greatest # of leads?

What keywords are driving traffic but not conversions? How do I fix that?

Questions it answers:

Where are my competitors out-ranking me?

What keywords should I stop wasting time & money on?

No need to hire an SEO expert. Get clear action steps to improve your rank.

See inbound links for competitors too.

Link GraderSee what websites are linking to you and how valuable those link are in improving your search engine optimization.

PagesTrack the effectiveness of individual pages, get clear instructions on how to improve them.

BLOGGING &SOCIAL MEDIAAttract leads with useful and engaging content.

Blogging PlatformGet as-you-type advice on how to improve your blog posts and draw leads in.

Easy blogging interface

Dynamic advice on improving your posts

Search engine optimization

Social Media PublishingSchedule out social media posts across multiple accounts and see how many clicks each generated.

Social Media MonitoringEasily monitor social media mentions across networks on your keywords, company name and competitors.

Social Media AnalyticsSee which channels are bringing in the most traffic and leads.

LEAD INTELLIGENCEUnderstand the timing and motivations of your leads.

Dunder Mifflin Paper

Prospect IntelligenceTrack what companies are visiting your website and see what content brought them in. Make more informed sales calls and marketing decisions.

All visitors view

Individual company view

Identified personview

EnterpriseSee the complete history of interactions for a lead or customer across channels. Understand their interest in your company and level of engagement.

Lead Intelligence

LEAD ACQUISITION Attract quality leads and increase conversions

Landing PagesEasily create landing pages and measure their effectiveness over time.

Build landing pages in moments.

Track conversion rates, new leads and customers.

Depends on the package

A/B TestingCreate multiple variations of a landing page and test which version does better. HubSpot will automatically tell you when the test becomes statistically significant. Then just disable the less effective pages.

LEAD NURTURING

Help your leads navigate the decision process.

Email MarketingUse one of HubSpot’s templates or customize your own. Segment leads and target your emails based on website events.

Integrated Email AnalyticsGet detailed analytics for each send. Create segments of subscribers based on their behavior.

Depends on package

Lead Nurturing & Marketing AutomationTrigger emails and other communications based on customer behavior on and off of your site. Let the lead activity dictate email timing and content, rather than an arbitrary marketing schedule.

ANALYTICSGet smarter about your marketing investments.

SourcesSee what originally brought your leads and customers into your site.

Landing Page AnalyticsCompare the effectiveness of different landing pages.

Conversion AssistsSee what pages were important to people who ended up converting and buying.

Depends on the package

Return on Investment Tie all of your analytics to what really matters: How many customers you earned.

Competitors and BenchmarksUse our Marketing Grader to keep an eye on your competitors’ performance.

Closed Loop MarketingSee how specific marketing efforts & channels are contributing to the bottom line.

$ Marketing Investment

CustomersBrought in

MarketingResults by Channel

InformedSales Team

One End-to-End System

SalesSalesforce.com

Social MediaFacebook. Twitter.

SupportSupport software

BillingPayment software

Web AnalystsGoogle Analytics etc.

MarketingEmail software

Because it shouldn’t take 15 log-ins to execute on your marketing strategy.

A Monthly Report Sent Directly To YouJust click save and you’re ready to present on your marketing progress.

INTEGRATIONSWe play nice with others.

Our Ever-Expanding List of Integrations

CRM SystemsSalesforce, Sugar CRM, MicrosoftDynamics and more

eCommerce Magento, Shopify, and more

Email Service Providers Mailchimp, Constant Contact, Campaign Monitor, Silverpop

Webinar ProvidersGo To WebinarCitrix

Billing Systems Recurly, Chargify

Help Desks Zendesk, Assistly

Social Media Facebook, Twitter, Linkedin, and more.

Mobile SMS and Apps

The App MarketplaceCommunity-bred solutions that multiply like gremlins

Search & install apps in the app marketplace.

Read user reviews and submit your own.

The Service Marketplace No time? Have a service-provider do it for you. HubSpot Certified.

HubSpot APIThe HubSpot API makes it possible to integrate with anything (except maybe, a toaster).

Blog API Keywords API Leads API Lead Nurturing API Marketing Events API Prospects API Settings API

http://developers.hubspot.com/

RESULTS AND CASE STUDIES

"If I look at the new customers we've won this year, more than half of them can be attributed to the inbound marketing efforts that HubSpot has helped us put into place.”

-- Bob Apollo, Managing Director

Since using HubSpot, Inflexion-Point has experienced tremendous success in terms of traffic, leads, and customers, particularly in the past year. Most notably, the company has attributed more than 50% of its new sales to inbound marketing practices.

OTHER RESULTS

• Experienced a 5-fold increase in monthly organic traffic and organic leads since February 2010

• Achieved a 31% overall conversion rate on all website landing pages “

"We're a smaller marketing department, and so we really have to efficiently use our resources, and HubSpot has really fulfilled that need for us. It's definitely had a noticeable impact on the volume [of quotes] that we're getting in, and an impact on the organization.”

- Ryan Dixon Online Marketing Manager

OTHER RESULTS

• Increased quote requests generated online by more than 412%

• Increased total inquiries to the Lynden Call Center by 93%

• Improved its small marketing team's efficiency in serving a large organization“

The primary metrics Lynden uses to track its success with inbound marketing and HubSpot is both the number of qualified quote requests it generates plus its call center volume. Since implementing HubSpot, Lynden has increased its total quote requests by 270%.

ADDITIONAL BACKGROUNDON HUBSPOT

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Funded Sequoia Capital, Google Ventures & Salesforce

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Founded by MIT Sloan Graduates

6,500customersworldwide

HubSpotgrowth rate of 6015%

AverageHubSpotcustomer

lead growth: 32%

Over three years