hudson success net summit 2010
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TRANSCRIPT
Achieving Small Business Success
Leveraging the Best Insights From Others(Because you don’t have to time to make
all the mistakes yourself)
Presented by:Dr. Michael Hudsonwww.BigIdeaGuru.com
2010 SuccessNet Summit—Orlando
© MMX, Dr. Michael Hudson and Big Idea Guru, LLC | All Rights Reserved. Toll Free 1-866-532-3968
Drawing from… Studying entrepreneurship for a lifetime Working with over 1,500 growing businesses Reading the best business books looking for SB insights
Share insights to… Help you leverage lessons others have learned Focus your efforts on the things that really matter Motivate you to take action and create results
OUR FOCUS FOR TODAY
Growing a business is easy, but it’s not simple. It takes small actions repeated each day that accumulate results over time.
But things that are easy to do, are also easy not to do; and many of the challenges small business owners face come from not doing the little things that make the real difference.
Others have traveled the path before and their insight can be leveraged to guide you in achieving the success you are seeking.
OUR UNDERLYING PERSPECTIVE
A FRAMEWORKFOR UNDERSTANDING
WHAT IT TAKES TOSUCCEED AS A
SMALL BUSINESS OWNER
Leader’s Mindset
Bu
sin
ess
Syste
ms
© MMX, Dr. Michael Hudson and Big Idea Guru, LLC | All Rights Reserved. Toll Free 1-866-532-3968
ClarityDistraction
Abs
ent
Effe
ctiv
e
Circlingthe Drain
On theRight Path
EpisodicSuccesses
SustainedGrowth
Leader’s Mindset
Attitude
© MMX, Dr. Michael Hudson and Big Idea Guru, LLC | All Rights Reserved. Toll Free 1-866-532-3968
Action
Vision
Authentic
Business Systems
Production
© MMX, Dr. Michael Hudson and Big Idea Guru, LLC | All Rights Reserved. Toll Free 1-866-532-3968
Sales
Market
People
QUESTION ONE
WHERE ARE YOU IN YOUR BUSINESS TODAY
WITH REGARD TO MINDSET & SYSTEMS?
Action
Production
Sales
People Vision
Attitude
AuthenticMarket
© MMX, Dr. Michael Hudson and Big Idea Guru, LLC | All Rights Reserved. Toll Free 1-866-532-3968
INSIGHTS
• Manage expectations
• Visualize outcomes
• Celebrate successes
Action
People Vision
Attitude
Authentic
Production
Market
Sales
© MMX, Dr. Michael Hudson and Big Idea Guru, LLC | All Rights Reserved. Toll Free 1-866-532-3968
INSIGHTS
• A business model
• Simplicity rules
• Passion matters
Action
People Vision
Attitude
Authentic
Production
Market
Sales
© MMX, Dr. Michael Hudson and Big Idea Guru, LLC | All Rights Reserved. Toll Free 1-866-532-3968
INSIGHTS
• Small steps build
• Clear your mind
• Ready, fire, aim
Authentic
Action
People Vision
Attitude
Production
Market
Sales
© MMX, Dr. Michael Hudson and Big Idea Guru, LLC | All Rights Reserved. Toll Free 1-866-532-3968
INSIGHTS
• Stand for something
• Be real and human
• Congruence matters
Market
Action
People Vision
Attitude
Authentic
Production
Sales
© MMX, Dr. Michael Hudson and Big Idea Guru, LLC | All Rights Reserved. Toll Free 1-866-532-3968
INSIGHTS
• Always start small
• Multitasking sucks
• Consistency rules
Action
People Vision
Attitude
Authentic
Production
Market
Sales
© MMX, Dr. Michael Hudson and Big Idea Guru, LLC | All Rights Reserved. Toll Free 1-866-532-3968
INSIGHTS
• Define a position
• Communicate it
• Build relationships
Action
People Vision
Attitude
Authentic
Production
Market
Sales
© MMX, Dr. Michael Hudson and Big Idea Guru, LLC | All Rights Reserved. Toll Free 1-866-532-3968
INSIGHTS
• Respect the process
• Repitition is key
• Autopilot rules
Action
People Vision
Attitude
INSIGHTS
• Hire slow, fire fast
• Attitude over skill
• Don’t overhire
Authentic
Production
Market
Sales
© MMX, Dr. Michael Hudson and Big Idea Guru, LLC | All Rights Reserved. Toll Free 1-866-532-3968
Your Personal Action PlanMINDSET
AttitudeVisionActionAuthentic
SYSTEMSProductionMarketSalesPeople
Define one small action step that you can take in each of these areas to put your
business on the path to success in 2011.