huge digital marketing trends that you can’t afford to ignore
TRANSCRIPT
5 Huge Digital Marketing Trends that You Can’t Afford to Ignore
5/18/2012 2
1, Location, Location and Location
5/18/2012 3
Facebook acquired a SoLoMo startup –
Glancee in early May
Near Field Communication (NFC) Have you Check In?
5/18/2012 5
• Check In• Earn Offer• Share • Redeem
NFC –
What’s Coming Next Introducing Google Wallet
5/18/2012 7
• Samsung Nexus / Sony Xperia S• iPhone 5
Home Made “NFC” – iPhone貼
5/18/2012 8
5/18/2012 9
2, New Ad Format
5/18/2012 10
Cluttered Banner Adv
• Advertorial / Contextual Sales / SEM / In Game• Social TV ad • Future Mobile ad : "advertising based on environmental
conditions.“• Viral Video: Micro filming
5/18/2012 11
5/18/2012 12
3, New Web Format
5/18/2012 13
MOUSE REVOLUTION
5/18/2012 14
5/18/2012 15
Can you Click with your finger in this UI???
5/18/2012 16
5/18/201217
Is this Better?
5/18/2012 18
4, QR Code is Back!!!
5/18/2012 19
Can QR code be more Creative?
Yes, It Can
5/18/2012 20
5/18/2012 21
5, Paid, Owned, Earned Media
5/18/2012 22
5/18/2012 23
+1) Social Commerce
5/18/2012 24
5/18/2012 25
Consumer Behaviors (Traditional)
•Attention •Interest•Desire •Action 5/18/2012 26
Consumer Behaviors (Now)
•Attention •Interest•S
•Desire•Action •S
5/18/2012 27
earc h
har e
5/18/2012 28
Thank YouBy Sam HuiVice ChairmanHong Kong Association of Integrated Marketing
Email: [email protected]: www.facebook.com/sam119