huggies vs pampers social media analysis

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Social Media Programs Analysis: Huggies and Pampers

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Huggies Vs Pampers social media analysis presentation

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Page 2: Huggies Vs Pampers Social Media Analysis

Content:

1. Overview of the companies2. Huggies’ social media program3. Pampers’ social media program4. Huggies vs Pampers comparison 5. Recommendations

Page 3: Huggies Vs Pampers Social Media Analysis

• Founded: 1968 (test market)1978 (introduced)

• Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark.

• Huggies were first test marketed in 1968, then introduced to the public in 1978 to replace the Kimbies brand.

Page 4: Huggies Vs Pampers Social Media Analysis

• Founded:1961• Pampers is a brand of baby products marketed

by Procter & Gamble.• Pampers was at one time only used as a name

for a disposable diaper.• Founded by Victor Mills an American chemical

engineer who, while working for the Procter & Gamble Company, revolutionized child care with the invention of the disposable diaper

Page 5: Huggies Vs Pampers Social Media Analysis

• 1,052,780 likes 14,920 talking about this• Link to the Facebook page on their website• ‘Mommy answers’ app• ‘Huggies Special Offers’ app• Several international community pages

interlinked through the main one

Page 6: Huggies Vs Pampers Social Media Analysis

• 1,052,780 likes 14,920 talking about this • Link to the Facebook page on their website• ‘Add to basket’• Products browsing possibility• ‘Pampers star’ competition app• ‘Game face’ app in partnership with the Winter

Olympics• ‘Pampers rewards’

Page 7: Huggies Vs Pampers Social Media Analysis

• 2103 subscribers• Average 500 views per video• “Huggies delivers a special hug”• Jane Buckingham• Cyclical uploads-boom and bust

Page 8: Huggies Vs Pampers Social Media Analysis

• 6193 subscribers• Average 2000 views per video• “Tell your story”• “Game Face-winter olympics”140,000+ views

Page 9: Huggies Vs Pampers Social Media Analysis

• Joined in July 2009 • 36.3K followers on twitter and 11.4K tweets• Used to offer advice to parents • Have a link to their Facebook page

As well as promoting their

campaigns #hugsdelivered

Page 10: Huggies Vs Pampers Social Media Analysis

• Joined in July 2009 • 91.6K Followers and 16.2K tweets • Tweet exclusive deals and news• Have a link to their website

Page 13: Huggies Vs Pampers Social Media Analysis

Conclusion

• Pampers have the greater social media presence