#SOCIETY30

RONALD VAN DEN HOFF

#SOCIETY30

Before

1850

1850 -2020

After

2020

ERA OF INDUSTRIAL REVOLUTION

ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

“Voetbal is oorlog”Rinus Michels

DECADENTIE VAN DE PLUTOCRATIE

- besluiteloos leiderschap- extreme belastingdruk- maatschappelijke

ongelijkwaardigheid- overmatige wet- en regelgeving- zelfgenoegzaamheid

Robert Adams, Decadent Societies

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

“WE TRY TO SAVE JOBS

ON BOARD OF THE TITANIC”.

Peter Sloterdijk, German Philosopher.

“ANYBODY THAT THINKS WE COME OUT OF

THIS RECESSION AND GET BACK TO

BUSINESS AS USUAL IS DEEPLY

MISTAKEN.”Don Tapscott

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – KNOWMADSSELF EMPLOYED PROFESSIONAL

ZP1.0 2.0 3.0

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION

DEVELLOPMENT

BLUE OCEAN STRATEGY

ELIMINATE

CREATEREDUCE

RAISE

DART MODEL.

DIALOGUE

RISKBENEFITS

TRANSPARANCY

ACCESS

THE NEW HOUSE OF INNOVATION

N=1personalcocreated

experiences

Flexible andresilientbusiness

processes

Technical architecture of the firm

R=Gglobal acces to

Resources & talent

Social structure of the firm

GOVERNMENT

REGENTS

PROSUMER

PRODUCER

PROSUMER

INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity

CO-WORKING CROWDSOURCING

CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

SIMPLE, SMART, SHARING & SUSTAINABLE

DATAIS THE NEW OIL

DATA

Fitness and health trackingChemical body load countsPersonal genome sequencingLifeloggingMetabolic monitoringSelf experimentationBehavior monitoringLocation trackingSleep trackingMood and emotion trackingMedical self-diagnostics

VALUENETWORK&SHARING

DATA SHARING

sharing

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

sharing

SELFORGANIZATION &COLLABORATION

COLLABORATION

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

SMARTSOLUTIONS:IN CHARGE

SELFORGANIZINGBYSHARING

CROWD COLLABORATION

SHARINGSELFORGANIZINGSOCIETY

CROWD COLLABORATION

SHARINGSELFORGANIZINGSOCIETY

SMARTSOLUTIONS&TEAM BUY

DIALOGUE&CO-CREATION

COLLABORATIVECONSUMPTION

COLLABORATION

LEARNING:- FOR LIFE- PEER TO PEER- INVISIBLE

SMARTSOLUTIONS&MOBILITY

SMARTSOLUTIONS

SMARTSOLUTIONS

SMARTSOLUTIONSPEERTOPEERLEARNING

SMARTSOLUTIONS:VIRTUAL WORLDS

SMARTSOLUTIONSRETAIL

MULTIVERSE

PINE & KORN 2011: INFINITE POSSIBILITY

JOB NO JOB

COLLABORATIVE LIFESTYLE

COLLABORATIVECONSUMPTION&VALUENETWORKS

SEATS2MEET.COM

THE STORY:

“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING

MIRRORVIRTUALITY

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

GOOGLE MAXSTRATEGY

S2M013

S2M030

S2M020

S2M070

FREEKNOWLEDGE&SOFTWARE

SOCIAL MEDIASTRATEGY

V

V

V

V

V

V

V

V

V

VV

VV

M

VV

THE S2M MESHCONTENT CURATION

V

V

SEATS2MEET.COMBUSINESS MODEL

8

SALES

MARKETING

PR

RESERVATIONS

WEBMASTER

PURCHASING

FOOD & BEVERAGE

BUSINESSMODEL

SIMPLE,SMART, SHARING& SUSTAINABLE

METAVERSE

REALITY

AUGMENTED REALITY

PHYSICAL VIRTUALITY

MIRRORED VIRTUALITY

METAVERSE

WARPED REALITY

ALTERNATE REALITY

AUGMENTED VIRTUALITY

VIRTUALITY

SMARTSOLUTIONSGAMES

FAIL

2.0 3.0

THE CLOUD

connectivityofinformation

connectivity of

people

GLOBAL BRAINMETACORTEX

4.0

artificialintelligence

TRANSFORMATIONSIGNALS

TRANSFORMATION SIGNALS

VALUENETWORK&BUZZ

VALUE NETWORKS

COLLABORATION &

VALUE CREATION

- VALUE NETWORK

- MESHWORK

RESONANCE NETWORK

SOCIAL ECONOMIC ENTITY

VALUE NETWORKS:THEKNOWLEDGEMESH

KENNIS =DNA IDENTITEIT“HUISACADEMIES”