huito: blue is the new hue 75%...product interaction: over 60% of it is based on color2 food is a...

844-441-FOOD | [email protected] | adm.com/foodUnlocking Nature. Enriching Life.

COLORS FROM NATURE®: HUITO

75%of food and drink

products launched globally used colors

from natural sources1

Consumersmake assessment

within 90 seconds of product interaction:

OVER 60%of it is based

on color2

Food is a hottopic on social media:

344 MInstagram posts used #food as of mid-June

20193

1 Mintel2 Singh, Satyendra (2006) Impact of

Color on Marketing, 20063 Instagram

FOR COLOR THAT POPS: HUITO ROCKSWhether it’s vivid blue, deep purple, rich brown or earthly green, you need a naturally sourced blue to create all these colors. So give consumers what they want–a new and exciting color experience. ADM’s unique, stable blue color derived from the huito fruit makes it possible to achieve various shades of blue, green, purple and brown from a natural source. This is an ideal way to enhance consumer appeal in today’s market where artificial ingredients are under scrutiny.

Huito: Blue is the New Hue

ADM Colors from Nature® offers the industry’s only patented, acid-, light- and heat-stable blue color derived from huito fruit juice. Sourced from the Amazon region, we have ingeniously developed the first stable, naturally-sourced blue solution for the U.S. market, to give you an edge when formulating for food and beverage.

ADM’s patented Huito colors solutions make it possible to deliver vibrant, stable color even in the toughest applications.



Huito comes from the Amazon, the biologically diverse, tropical region of Peru. Huito (Genipa Americana L.) comes from a species of very tall trees native to Central and South American forests, and along the Amazon River basin. Incans referred to the plant as “wituq” or “hawa”. It has a history of cultural uses including food and beverages, as body and face paint, and medicinal applications.

Huito Fruit

Blue and green colors are in great demand for food & beverages application as a way to differentiate and to add excitement to products. The edible huito fruit, has unlocked the only naturally sourced solution that is stable in acidic conditions, light exposure and high temperatures.

At ADM, we understand the challenges in finding the optimal, naturally-derived color solution to fit your specific application. We leverage our global supply chain and juice processing expertise to optimize and stabilize the right color impression.

beverages

supplements

dairybased drinks

alcoholicbeverages

cereals & snacks

confectionery

dairy & dairy alternatives

bakery

pasta

sauces & dressing

dry mixes

pet food



More Applications, More BenefitsKEY PRODUCT FEATURES

• Naturally sourced blue hue that is easy to use and to blend with other Colors from Nature®

• Excellent pH, heat and light stability

• Water soluble; available in liquid & powder form

• Kosher

• Halal

• Non-GMO

• Clean taste and no odor

• Blending is done at ADM facilities in Kentucky, U.S.

These are some of the tempting food, drinks and supplements that you can formulate with ADM’s unrivaled huito product line:

ADM has been pioneering color solutions using this unique fruit; each individual huito fruit used is traceable back to the specific community where it was harvested.



ADM DELIVERS FOR YOUADM unlocks the beauty of nature. The Colors from Nature® portfolio covers the full rainbow of colors, providing beautiful solutions consumers will love across all applications spaces. Starting from nature, we globally source fruits, plants, and vegetables from long-term partners and use our own proprietary extractions and blending technics resulting in the highest quality, stable, and vibrant color solutions to meet your needs. Count on us to meet any formulation challenge head on and to deliver for you and your consumer every time.

ARCHER DANIELS MIDLAND COMPANY DISCLAIMS ANY AND ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED, AND SPECIFICALLY DISCLAIMS THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. OUR RESPONSIBILITY FOR ANY CLAIM IS LIMITED TO THE PURCHASE PRICE OF MATERIAL PURCHASED FROM US. CUSTOMERS ARE RESPONSIBLE FOR OBTAINING ANY LICENSES OR OTHER RIGHTS THAT MAY BE NECESSARY TO MAKE, USE, OR SELL PRODUCTS CONTAINING OUR INGREDIENTS. ANY CLAIMS MADE BY CUSTOMERS REGARDING INGREDIENT TRAITS MUST BE BASED ON THE SCIENTIFIC STANDARD AND REGULATORY/LEGISLATIVE REQUIREMENTS OF THE COUNTRY IN WHICH THE FINAL PRODUCTS ARE OFFERED FOR SALE.

ADM Cares and Project AmazonADM Cares is a corporate social investment program that alignsADM’s corporate giving with our business strategies and sustainability objectives. ADM works to sustain and strengthen our commitment to communities where ADM colleagues work, live and operate by directing funding to initiatives and organizations that are driving meaningful social, economic and environmental progress.

OUR INDUSTRY-CHANGING INITIATIVES INCLUDE:• Project Amazon supports communities in the Peruvian Amazon

that harvest huito fruit; this initiative helps provide fresh drinking water and sanitation facilities in schools in these communities**

• Continuing to build on this initiative, in 2020 ADM will fund a nutrition program to help children in these communities

IN THE HUITO WORLD, WE ARE TRUE BLUEAt ADM, sustainable practices and a focus on environmental responsibility are integral to

the work we do every day to serve customers*.

*Sustainability and other claims as defined by U.S. standards** Contact ADM for additional details on ADM Cares and Project Amazon

huito: blue is the new hue 75%...product interaction: over 60% of it is based on color2 food is a...

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