hul abhishek

8/2/2019 HUL Abhishek

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INVERTIS INSTITUTE OF MANAGEMENT STUDIES

BAREILLY

A PROJECT REPORT ON COMPARETIVE

ANALYSIS

OF

HUL& ITC COMPANY WITH RESPECT

TO SHAMPOOS

Submitted To: Submitted By :

Mr. Dheeraj Gandhi Abhishek Chauhan

Asst. Prof. BBA IV Sem - A

IIMS Roll No.: 108004


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PREFACE

Shampoo is a hair care product used for the removal of oils, dirt, skin

particles, dandruff, environmental pollutants and other contaminant particles

that gradually build up in hair. The goal is to remove the unwanted build-up

without stripping out so much as to make hair unmanageable.

Shampoo, when lathered with water, is a surfactant, which, while cleaning

the hair and scalp, can remove the natural oils (sebum) which lubricate the

hair shaft.

Shampooing is frequently followed by conditioners which increase the ease

of combing and styling.

In this project I have discussed a comparative study of Shampoo

manufactured by HUL and ITC.
http://en.wikipedia.org/wiki/Hair_carehttp://en.wikipedia.org/wiki/Sebumhttp://en.wikipedia.org/wiki/Dandruffhttp://en.wikipedia.org/wiki/Hairhttp://en.wikipedia.org/wiki/Surfactanthttp://en.wikipedia.org/wiki/Sebumhttp://en.wikipedia.org/wiki/Hair_conditionerhttp://en.wikipedia.org/wiki/Hair_carehttp://en.wikipedia.org/wiki/Sebumhttp://en.wikipedia.org/wiki/Dandruffhttp://en.wikipedia.org/wiki/Hairhttp://en.wikipedia.org/wiki/Surfactanthttp://en.wikipedia.org/wiki/Sebumhttp://en.wikipedia.org/wiki/Hair_conditioner


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ACKNOWLEDGEMENTS

In working on a project of this magnitude, I am grateful to have received guidance,

encouragement, and assistance from many individuals.

I wish to express my deep sense of gratitude to my faculty guide Mr. Dheeraj

Gandhi for his continuous guidance and constructive comments in organizing this

project.

I also extend my heart-felt gratitude to Dr. Prachi Pathak H.O.D BBA for her

support during the project.

Finally I would like to thank all the Teaching, Non Teaching staff and all our

Friends for their assistance and encouragement given to me without which, I could

not have completed this project.


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CONTENTS

Objectives of the study

Company profile

Introduction of the topic

Research methodology

Data Interpretation and Analysis

Findings

Limitations

Recommendation and Suggestion

Bibliography

Annexure (Questionnaire)


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OBJECTIVE OF THE SURVEY

To gain an insight into the FMCG Industry

To know about the present potential market of FMCG.

To know about the consumer demand and behavior towards the HUL &

ITC Shampoos

To view the competitiveness of the Shampoo in the market

To look for the scope of betterment that can be done in this industry via

companys contributions.


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The identity changes at HLL are driven by Unilever's attempt to create a uniform

corporate brand across the world. On February 12, 2004, Unilever had rolled out anew corporate brand in line with its future direction.

Since then, almost all the Unilever subsidiaries have moved to the new identity,

which consists of the Unilever brand followed by the name of the country (e.g.

Unilever Japan).

In India, managing the switch will be far from easy. Hindustan Lever has had a

decades old heritage in India. Lever Brothers began operating in India way back in

1933 and HLL came into being in 1956.

Since then, HLL always had very strong local roots and was rarely looked upon as a

multinational. Right from the late 1950s, several local stalwarts like Prakash

Tandon, T Thomas, AS Ganguly and SM Dutta went on to head the company. Even

brands like Lifebuoy, Surf and Lux have been household names for a long time.

Interestingly, this strong local association has emerged in extensive consumer

research that has done over the past few months. Research shows that the name

'Hindustan' is very strongly etched in consumer memory.

Managers at HLL say they prefer to preserve that heritage. "We are keen to leverage

that equity," says a HLL manager, on conditions of anonymity.

Three options was shortlisted for the new name: Hindustan Unilever Limited

(HUL), Unilever Hindustan Ltd and finally, Unilever India. The first option -- HUL

-- seems the most likely.


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Type PublicFounded 1933

Headquarters Mumbai, IndiaKey people Harish Manwani, Chairman

Douglas Baillie, CEOIndustry Fast moving consumer goods

(FMCG)Products Tea, soaps, detergents

Employees 41,000Parent Unilever

Website http://www.hul.com/
http://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/w/index.php?title=Harish_Manwani&action=edithttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Fast_moving_consumer_goodshttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/wiki/Websitehttp://www.hul.com/http://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/w/index.php?title=Harish_Manwani&action=edithttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Fast_moving_consumer_goodshttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/wiki/Websitehttp://www.hul.com/


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COMPANY PROFILE

Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan

Lever Limited, is India's largest consumer products company and was

formed in 1933 as Lever Brothers India Limited. It is currently

headquartered in Mumbai, India and its 41,000 employees are headed by

Harish Manwani, the non-executive chairman of the board. HUL is the

market leader in Indian products such as tea, soaps, detergents, as its

products have become daily household name in India. The Anglo-Dutch

company Unileverowns a majority stake in Hindustan Unilever Limited.

The company was renamed in late June 2007 to "Hindustan Unilever

Limited" to provide the optimum balance between maintaining the heritage

of the Company and the future benefits and synergies of global alignment

with the corporate name of "Unilever".

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer

Goods company, touching the lives of two out of three Indians with over 20

distinct categories in Home & Personal Care Products and Foods &

Beverages. They endow the company with a scale of combined volumes of

about 4 million tonnes and sales of Rs.10,000 crores.

HUL is also one of the country's largest exporters; it has been recognised as

a Golden Super Star Trading House by the Government of India.
http://www.hul.com/http://www.hul.com/http://www.hul.com/http://www.hul.com/http://www.hul.com/http://www.hul.com/http://www.hul.com/http://www.hul.com/http://www.hul.com/http://www.hul.com/http://www.hul.com/http://www.hul.com/http://www.hul.com/http://www.hul.com/http://en.wikipedia.org/wiki/Soapshttp://en.wikipedia.org/wiki/Detergentshttp://en.wikipedia.org/wiki/Great_Britainhttp://en.wikipedia.org/wiki/Netherlandshttp://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/wiki/Soapshttp://en.wikipedia.org/wiki/Detergentshttp://en.wikipedia.org/wiki/Great_Britainhttp://en.wikipedia.org/wiki/Netherlandshttp://en.wikipedia.org/wiki/Unilever


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The mission that inspires HUL's over 15,000 employees, including over

1,300 managers, is to "Add vitality to life." HUL meets everyday needs for

nutrition, hygiene, and personal care with brands that help people feel good,

look good and get more out of life. It is a mission HUL shares with its parent

company, Unilever, which holds 51.55% of the equity. The rest of the

shareholding is distributed among 380,000 individual shareholders and

financial institutions.

Source:

(1) Statistics on India, Total Coverage: AC Nielsen, Census of India 2001

(2) Statistics on Market reach: MRUC, Hansa Research - Guide to IndianMarkets 2006


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MISSION

Unilever's mission is to add Vitality to life. We meet everyday needs fornutrition, hygiene, and personal care with brands that help people feel good,look good and get more out of life.

HISTORY

HUL, is a 51% subsidiary of the Anglo-Dutch conglomerate, Unilever, oneof the largest FMCG companies in the world.

Over the years, HUL had acquired a tremendous reputation as one of India'sbest managed companies. Despite being the subsidiary of an MNC, HULwas perceived to be more Indian than foreign, in the way it managed itsoperations. HUL was believed to operate with considerably more autonomythan other subsidiaries in the Unilever system.

HUL's origin went back to 1885 when the Lever Brothers set up 'WilliamHesketh Lever', in England. In 1888, the company entered India byexporting 'Sunlight', its laundry soap. In 1930, the company merged with'Margarine Unie' (a Netherlands based company which exported

anaspati to India), to form Unilever.

In 1931, Unilever set up its first Indian subsidiary, the Hindustan VanaspatiManufacturing Company for the production of vanaspati followed by theestablishment of Lever Brothers India Ltd. in 1933 and United Traders Ltd.in 1935, for the distribution of personal products. In November 1956, thesethree subsidiaries merged to form HUL.

In the 1990s, HUL expanded its operations through mergers andacquisitions. In April 1993, the company acquired its largest competitor,

Tata Oil Mills Company (TOMCO), the biggest such deal in Indian industrytill that time. HUL formed a 50:50 joint venture with another Tata company,Lakme Ltd in 1995. The venture named 'Lakme Lever Ltd.' marketedLakme's leading cosmetics and other associated products. Subsequently in1998, Lakme sold its products to HUL and divested its 50% stake in theventure.


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In January 1996, group company Brooke Bond Lipton India Ltd. (BBLIL)merged with HUL. Unilever had acquired Lipton in 1972, and Lipton Tea(India) Ltd. Was incorporated in 1977. Brooke Bond had joined the Unileverfold in 1984 through an international acquisition. Brooke Bond and LiptonIndia merged in July 1993 to form BBLIL.

Another group company, Pond's India Ltd, merged with HUL in January1998. Pond's India Ltd. had been present in India since 1947. It became anHUL group company when Unilever acquired Chesebrough Pond's USA in1986.

In January 2000, in a historic step, the government decided to award 74 percent equity in Modern Foods to HUL, thereby beginning the divestment ofgovernment equity in public sector undertakings (PSU) to private sector

partners. HUL's entry into Bread is a strategic extension of the company'swheat business. In 2002, HUL acquired the government's remaining stake inModern Foods.

In 2003, HUL acquired the Cooked Shrimp and Pasteurised Crabmeatbusiness of the Amalgam Group of Companies, a leader in value addedMarine Products exports.

On June 25, 2007, Hindustan Lever Limited announced new corporateidentity of the change of the company name to Hindustan Unilever

Limited.

The Company believes that the new name provides the optimum balancebetween maintaining the heritage of the Company and the synergies ofglobal alignment with the corporate name of Unilever. Most importantly thename retains Hindustan as the first word in its name to reflect theCompanys continued commitment to local economy, consumers, partnersand employees. The new logo is symbolic of the companys mission ofAdding Vitality to life. It comprises of 25 different icons representing the

organization, its brands and the idea of Vitality.


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HULS MILESTONES

OVER 100 YEARS' LINK WITH INDIA

YEAR MILESTONES1888 Sunlight soap introduced in India.

1895 Lifebuoy soap launched; Lever Brothers appoints agents in Mumbai, Chennai,Kolkata, and Karachi.

1902 Pears soap introduced in India.

1903 Brooke Bond Red Label tea launched.

1905 Lux flakes introduced.

1913 Vim scouring powder introduced.

1914 Vinolia soap launched in India.

1918 Vanaspati introduced by Dutch margarine manufacturers like Van den Berghs,Jurgens, Verschure Creameries, and Hartogs.

1922 Rinso soap powder introduced.

1924 Gibbs dental preparations launched.

1925 Lever Brothers gets full control of North West Soap Company.

1926 Hartogs registers Dalda Trademark.

1930 Unilever is formed on January 1 through merger of Lever Brothers and MargarineUnie.

1931 Hindustan Vanaspati Manufacturing Company registered on November 27; Sewrifactory site bought.

1932 Vanaspati manufacture starts at Sewri.

1933 Application made for setting up soap factory next to the Vanaspati factory at Sewri;

Lever Brothers India Limited incorporated on October 17.

1934 Soap manufacture begins at Sewri factory in October; North West Soap Company'sGarden Reach Factory, Kolkata rented and expanded to produce Lever brands.

1935 United Traders incorporated on May 11 to market Personal Products.


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1937 Mr. Prakash Tandon, one of the first Indian covenanted managers, joins HVM.

1939 Garden Reach Factory purchased outright; concentration on building up DaldaVanaspati as a brand.

1941 Agencies in Mumbai, Chennai, Kolkata and Karachi taken over; company acquires

own sales force.

1942 Unilever takes firm decision to "train Indians to take over junior and seniormanagement positions instead of Europeans".

1943 Personal Products manufacture begins in India at Garden Reach Factory.

1944 Reorganisation of the three companies with common management but separatemarketing operations.

1947 Pond's Cold Cream launched.

1951 Mr. Prakash Tandon becomes first Indian Director. Shamnagar, Tiruchy, andGhaziabad Vanaspati factories bought.

1955 65% of managers are Indians.

1956 Three companies merge to form Hindustan Lever Limited, with 10% Indian equityparticipation.

1957 Unilever Special Committee approves research activity by Hindustan Lever.

1958 Research Unit starts functioning at Mumbai Factory.

1959 Surf launched.

1961 Mr. Prakash Tandon takes over as the first Indian Chairman; 191 of the 205managers are Indians.

1962 Formal Exports Department starts.

1963 Head Office building at Backbay Reclamation, Mumbai, opened.

1964 Etah dairy set up, Anik ghee launched; Animal feeds plant at Ghaziabad; Sunsilkshampoo launched.

1965 Signal toothpaste launched; Indian shareholding increases to 14%.

1966 Lever's baby food, more new foods introduced; Nickel catalyst production begins;Indian shareholding increases to 15%. Statutory price control on Vanaspati; TajMahal tea launched.

1967 Hindustan Lever Research Centre, opens in Mumbai.

1968 Mr. V. G. Rajadhyaksha takes over as Chairman from Mr. Prakash Tandon; Fine


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Chemicals Unit commissioned at Andheri; informal price control on soap begins.

1969 Rin bar launched; Fine Chemicals Unit starts production; Bru coffee launched

1971 Mr. V. G. Rajadhyaksha presents plan for diversification into chemicals to UnileverSpecial Committee - plan approved; Clinic shampoo launched.

1973 Mr. T. Thomas takes over as Chairman from Mr. V. G. Rajadhyaksha.

1974 Pilot plant for industrial chemicals at Taloja; informal price control on soapswithdrawn; Liril marketed.

1975 Ten-year modernisation plan for soaps and detergent plants; Jammu project workbegins; statutory price control on Vanaspati and baby foods withdrawn; Close-uptoothpaste launched.

1976 Construction work of Haldia chemicals complex begins; Taloja chemicals unitbegins functioning.

1977 Jammu synthetic Detergents plant inaugurated; Indian shareholding increases to18.57%.

1978 Indian shareholding increases to 34%; Fair & Lovely skin cream launched.

1979 Sodium Tripolyphospate plant at Haldia commissioned.

1980 Dr. A. S. Ganguly takes over as Chairman from Mr. T. Thomas; Unilevershareholding in the company comes down to 51%.

1982 Government allows 51% Unilever shareholding.

1984 Foods, Animal Feeds businesses transferred to Lipton.

1986 Agri-products unit at Hyderabad starts functioning - first range of hybrid seedscomes out; Khamgaon Soaps unit and Yavatmal Personal Products unit startproduction.

1988 Launch of Lipton Taaza tea.

1990 Mr. S. M. Datta takes over as Chairman from Dr. A. S. Ganguly.

1991 Surf Ultra detergent launched.

1992 HLL recognised by Government of India as Star Trading House in Exports.

1993 HLL's largest competitor, Tata Oil Mills Company (TOMCO), merges with thecompany with effect from April 1, 1993, the biggest such in Indian industry till thattime. Merger ultimately accomplished in December 1994; Launch of Vim bar;Kissan acquired from the UB Group.


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1994 HLL forms Nepal Lever Limited, HLL and US-based Kimberley-Clark Corporationform 50:50 joint venture - Kimberley-Clark Lever Ltd. - to market Huggies diapersand Kotex feminine care products. Factory set up at Pune in 1995; HLL acquiresKwality and Milkfood 100% brandnames and distribution assets. HLL introducesWall's.

1995 HLL and Indian cosmetics major, Lakme Ltd., form 50:50 joint venture LakmeLever Ltd.; HLL enters branded staples business with salt; HLL recognised as SuperStar Trading House.

1996 Mr. K. B. Dadiseth takes over as Chairman from Mr. S. M. Datta; Merger of Groupcompany, Brooke Bond Lipton India Limited, with HLL, with effect from January1; HLL introduces branded atta; Surf Excel launched.

1997 Unilever sets up International Research Laboratory in Bangalore; new RegionalInnovation Centres also come up.

1998 Group company, Pond's India Ltd., merges with HLL with effect from January 1,

1998. HLL acquires Lakme brand, factories and Lakme Ltd.'s 50% equity in LakmeLever Ltd.

2000 Mr. M. S. Banga takes over as Chairman from Mr. K. B. Dadiseth, who joins theUnilever Board; HLL acquires 74% stake in Modern Food Industries Ltd., the firstpublic sector company to be disinvested by the Government of India.

2002 HLL enters Ayurvedic health & beauty centre category with the Ayush range andAyush Therapy Centres.

2003 Launch of Hindustan Lever Network; acquisition of the Amalgam Group

2005 Launch of "Pureit" water purifiers

.

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ITC

One of India's foremost private sector companies with a market

capitalization of nearly US $ 18 billion and a turnover of over US $ 5.1

Billion. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50'

and the World's Most Reputable Companies by Forbes magazine, among

India's Most Respected Companies by Business World and among India's

Most Valuable Companies by Business Today. ITC also ranks among India's

top 10 `Most Valuable (Company) Brands', in a study conducted by Brand

Finance and published by the Economic Times.

ITC has a diversified presence in Cigarettes, Hotels, Paperboards &

Specialty Papers, Packaging, Agro-Business, Packaged Foods &

Confectionery, Information Technology, Branded Apparel, Personal Care,

Stationery, Safety Matches and other FMCG products. While ITC is an

outstanding market leader in its traditional businesses of Cigarettes, Hotels,

Paperboards, Packaging and Agro-Exports, it is rapidly gaining market share

even in its nascent businesses of Packaged Foods & Confectionery, Branded

Apparel, Personal Care and Stationery.

As one of India's most valuable and respected corporations, ITC is

widely perceived to be dedicatedly nation-oriented. Chairman Y C


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Deveshwar calls this source of inspiration "a commitment beyond the

market". In his own words: "ITC believes that its aspiration to create

enduring value for the nation provides the motive force to sustain growing

shareholder value. ITC practices this philosophy by not only driving each of

its businesses towards international competitiveness but by also consciously

contributing to enhancing the competitiveness of the larger value chain of

which it is a part."

ITC's diversified status originates from its corporate strategy aimed at

creating multiple drivers of growth anchored on its time-tested core

competencies: unmatched distribution reach, superior brand-building

capabilities, effective supply chain management and acknowledged service

skills in hotelier. Over time, the strategic forays into new businesses are

expected to garner a significant share of these emerging high-growth

markets in India.

ITC's Agro-Business is one of India's largest exporters of agricultural

products. ITC is one of the country's biggest foreign exchange earners (US $

3.2 billion in the last decade). The Company's 'e-Choupal' initiative is

enabling Indian agriculture significantly enhance its competitiveness by

empowering Indian farmers through the power of the Internet. This

transformational strategy, which has already become the subject matter of a

case study at Harvard Business School, is expected to progressively create

for ITC a huge rural distribution infrastructure, significantly enhancing the

Company's marketing reach.


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ITC's wholly owned Information Technology subsidiary, ITC Infotech India

Limited, is aggressively pursuing emerging opportunities in providing end-

to-end IT solutions, including e-enabled services and business process

outsourcing.

ITC's production facilities and hotels have won numerous national and

international awards for quality, productivity, safety and environment

management systems. ITC was the first company in India to voluntarily seek

a corporate governance rating.

ITC employs over 24,000 people at more than 60 locations across India. The

Company continuously endeavors to enhance its wealth generating

capabilities in a globalizing environment to consistently reward more than

3,83,000 shareholders, fulfill the aspirations of its stakeholders and meet

societal expectations. This over-arching vision of the company is

expressively captured in its corporate positioning statement: "Enduring

Value. For the nation. For the Shareholder."

History of ITC:

TC was incorporated on August 24, 1910 under the name of 'Imperial

Tobacco Company of India Limited'. Its beginnings were humble. A leased

office on Radha Bazar Lane, Kolkata, was the centre of the Company's

existence. The Company celebrated its 16th birthday on August 24, 1926, by

purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L.

Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the

Company was historic in more ways than one. It was to mark the beginning


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of a long and eventful journey into India's future. The Company's

headquarter building, 'Virginia House', which came up on that plot of land

two years later, would go on to become one of Kolkata's most venerated

landmarks. The Company's ownership progressively Indianised, and the

name of the Company was changed to I.T.C. Limited in 1974. In recognition

of the Company's multi-business portfolio encompassing a wide range of

businesses - Cigarettes & Tobacco, Hotels, Information Technology,

Packaging, Paperboards & Specialty Papers, Agri-Exports, Foods, Lifestyle

Retailing and Greeting Gifting & Stationery - the full stops in the Company's

name were removed effective September 18, 2001. The Company now

stands rechristened 'ITC Limited'.

Though the first six decades of the Company's existence were primarily

devoted to the growth and consolidation of the Cigarettes and Leaf

Tobacco businesses, the Seventies witnessed the beginnings of a corporate

transformation that would usher in momentous changes in the life of the

Company.

ITC's Packaging & Printing Business was set up in 1925 as a strategic

backward integration for ITC's Cigarettes business. It is today India's most

sophisticated packaging house.

In 1975 the Company launched its Hotels business with the acquisition of a

hotel in Chennai which was rechristened 'ITC-Welcome group Hotel of

Nepal as an Indo-Nepal and British joint venture. Since inception, its shares

have been held by ITC, British American Tobacco and various independent

shareholders in Nepal. In August 2002, Surya Tobacco became a subsidiary

of ITC Limited and its name was changed to Surya Nepal Private Limited

(Surya Nepal).


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In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper

manufacturing company and a major supplier of tissue paper to the cigarette

industry. The merged entity was named the Tribeni Tissues Division (TTD).

To harness strategic and operational synergies, TTD was merged with the

Bhadrachalam Paperboards Division to form the Paperboards & Specialty

Papers Division in November 2002.

Also in 1990, leveraging its agri-sourcing competency, ITC set up the Agri

Business Division for export of agri-commodities. The Division is today

one of India's largest exporters. ITC's unique and now widely acknowledged

e-Choupal initiative began in 2000 with soya farmers in Madhya Pradesh.

Now it extends to 10 states covering over 4 million farmers. ITC's first rural

mall, christened 'Choupal Saagar' was inaugurated in August 2004 at Sehore.

On the rural retail front, 24 'Choupal Saagars' are now operatonal in the 3

states of Madhya Pradesh, Maharashtra and Uttar Pradesh.

In 2000, ITC launched a line of high quality greeting cards under the brand

name 'Expressions'. In 2002, the product range was enlarged with the

introduction ofGift wrappers, Autograph books and Slam books. In the

same year, ITC also launched 'Expressions Matrubhasha', a vernacular

range of greeting cards in eight languages and 'Expressions Paperkraft', a

range of premium stationery products. In 2003, the company rolled out

'Classmate', a range of notebooks in the school stationery segment.

ITC also entered the Lifestyle Retailing business with the Wills Sport range

of international quality relaxed wear for men and women in 2000. The Wills

Lifestyle chain of exclusive stores later expanded its range to include Wills

Classic formal wear (2002) and Wills Clublife evening wear (2003). ITC


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also initiated a foray into the popular segment with its men's wear brand,

John Players, in 2002. In 2006, Wills Lifestyle became title partner of the

country's most premier fashion event - Wills Lifestyle India Fashion Week

- that has gained recognition from buyers and retailers as the single largest

B-2-B platform for the Fashion Design industry. To mark the occasion, ITC

launched a special 'Celebration Series', taking the event forward to

consumers. In 2007, the Company introduced 'Miss Players'- a fashion

brand in the popular segment for the young woman.

In 2000, ITC spun off its information technology business into a wholly

owned subsidiary, ITC Infotech India Limited, to more aggressively

pursue emerging opportunities in this area. Today ITC Infotech is one of

Indias fastest growing global IT and IT-enabled services companies and has

established itself as a key player in offshore outsourcing, providing

outsourced IT solutions and services to leading global customers across key

focus verticals - Manufacturing, BFSI (Banking, Financial Services &

Insurance), CPG&R (Consumer Packaged Goods & Retail), THT (Travel,

Hospitality and Transportation) and Media & Entertainment.

ITC's foray into the Foods business is an outstanding example of

successfully blending multiple internal competencies to create a new driver

of business growth. It began in August 2001 with the introduction of

'Kitchens of India' ready-to-eat Indian gourmet dishes. In 2002, ITC

entered the confectionery and staples segments with the launch of the brands

mint-o and Candyman confectionery and Aashirvaad atta (wheat flour).

2003 witnessed the introduction of Sunfeast as the Company entered the

biscuits segment. ITC's entered the fast growing branded snacks category


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with Bingo! in 2007. In just six years, the Foods business has grown to a

significant size with over 200 differentiated products under six distinctive

brands, with an enviable distribution reach, a rapidly growing market share

and a solid market standing.

In 2002, ITC's philosophy of contributing to enhancing the competitiveness

of the entire value chain found yet another expression in the Safety Matches

initiative. ITC now markets popular safety matches brands like iKno,

Mangaldeep, Aim, Aim Mega and Aim Metro.

ITC's foray into the marketing of Agarbattis (incense sticks) in 2003

marked the manifestation of its partnership with the cottage sector. ITC's

popular agarbattis brands include Spriha and Mangaldeep across a range of

fragrances like Rose, Jasmine, Bouquet, Sandalwood, Madhur, Sambrani

and Nagchampa.

ITC introduced Essenza Di Wills, an exclusive range of fine fragrances and

bath & body care products for men and women in July 2005. Inizio, the

signature range underEssenza Di Wills provides a comprehensive grooming

regimen with distinct lines for men (Inizio Homme) and women (Inizio

Femme). Continuing with its tradition of bringing world class products to

Indian consumers the Company launched 'Fiama Di Wills', a premium

range of Shampoos, Shower Gels and Soaps in September, October and

December 2007 respectively. The Company also launched the 'Superia'

range of Soaps and Shampoos in the mass-market segment at select markets

in October 2007 and Vivel De Wills & Vivel range of soaps in February and

Vivel range of shampoos in June 200ITC Foods:


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ITC made its entry into the branded & packaged Foods business in August

2001 with the launch of the Kitchens of India brand. A more broad-based

entry has been made since June 2002 with brand launches in the

Confectionery, Staples and Snack Foods segments.

The packaged foods business is an ideal avenue to leverage ITC's

proven strengths in the areas of hospitality and branded cuisine,

contemporary packaging and sourcing of agricultural commodities. ITC's

world famous restaurants like the Bukhara and the Dum Pukht, nurtured

by the Company's Hotels business, demonstrate that ITC has a deep

understanding of the Indian palate and the expertise required to translate this

knowledge into delightful dining experiences for the consumer. ITC has

stood for quality products for over 98 years to the Indian consumer and

several of its brands are today internationally benchmarked for quality. The

Foods business carries forward this proud tradition to deliver quality food

products to the consumer. All products of ITC's Foods business available in

the market today have been crafted based on consumer insights developed

through extensive market research. Apart from the current portfolio of

products, several new and innovative products are under development in

ITC's state-of-the-art Product Development facility located at Bengaluru.

Leadership in the Foods business requires a keen understanding of the

supply chain for agricultural produce. ITC has over the last 98 years

established a very close business relationship with the farming community in

India and is currently in the process of enhancing the Indian farmer's ability

to link to global markets, through thee-Choupal initiative, and produce the

quality demanded by its customers. This long-standing relationship is being

leveraged in sourcing best quality agricultural produce for ITC's Foods

business.
http://www.kitchensofindia.com/http://www.itcportal.com/agri_exports/e-choupal_new.htmhttp://www.kitchensofindia.com/http://www.itcportal.com/agri_exports/e-choupal_new.htm


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INTRODUCTION OF THE TOPIC

HUL SHAMPOO

Context: Category penetration - 38%; per capita consumption - $ 0.3 p.a. Market growth - 13 %.Largely untapped market unmet consumer needs.

Shampoo Current

Market Size $ 463 Mln.

HUL Share 47.5%

No.2 Share 24.8%

Strategy: Work the Pyramid; convert non users & increase penetration; upgrade the existingusers to aspirational brands.


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Sunsilk

Sunsilk is a hair care brand, primarily aimed at women, produced by

the Unilevergroup. Sunsilk is Unilevers leading hair care brand, and ranks

as one of the Anglo-Dutch conglomerate's billion dollar brands". Sunsilk

shampoos, conditioners and other hair care products are sold in 69 countries

worldwide.

Sunsilk is sold under a variety of different names in markets around the

world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin

America and the Middle East and is the number one hair care brandin Brazil, Argentina, Bolivia, Sri Lanka and Thailand.

History

Sunsilk was launched in the UKin 1954, and by 1959 it was available in 18

different countries worldwide. At the time, Sunsilk had an advantage over

other shampoos in the market as it only needed one application, and so

meant washing less natural oils from the hair. Sunsilk cream shampoo for

dry hair was launched in 1956.
http://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/wiki/Asiahttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/The_Middle_Easthttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Argentinahttp://en.wikipedia.org/wiki/Boliviahttp://en.wikipedia.org/wiki/Sri_Lankahttp://en.wikipedia.org/wiki/Thailandhttp://en.wikipedia.org/wiki/UKhttp://en.wikipedia.org/wiki/File:Sunsilk_Co-Creations_2009.jpghttp://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/wiki/Asiahttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/The_Middle_Easthttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Argentinahttp://en.wikipedia.org/wiki/Boliviahttp://en.wikipedia.org/wiki/Sri_Lankahttp://en.wikipedia.org/wiki/Thailandhttp://en.wikipedia.org/wiki/UK


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In 1958, a new transparentpolythene tube for the liquid shampoo was

introduced as an alternative large size pack to the bottle. Sunsilk was also

available in such tubes.

In 1960, Sunsilk Tonic shampoo was launched, containing skin healing

ingredient Allantoin designed to help keep the scalp free from infection.

In 1961, Sunsilk Liquid shampoo was re-launched to Sunsilk Beauty,

because Liquid in the name, originally used to distinguish the product from

powdered shampoos had become meaningless as the majority of shampoos

were now in liquid form.

In 1962, Sunsilk was marketed as a range of shampoos for different hair

types.

Sunsilk significantly improved product formula and launched new variantsin 1966: the first major shampoo to contain olive oil, which acted as

conditioner to make hair soft and manageable; shampoo for dull hair, which

restored hairs natural shine; lemon shampoo for greasy hair with deep

cleansing ingredients.

Sunsilkhair spray was first launched in 1964 to enter an expanding hair-

spray market, but in 1966 a new product formula was developed which gave

hold, even in damp weather whilst still caring for hair. The hair spray

contained a French perfume and could easily be removed by brushing or

shampooing it out.
http://en.wikipedia.org/wiki/Polythenehttp://en.wikipedia.org/wiki/Allantoinhttp://en.wikipedia.org/wiki/1966http://en.wikipedia.org/wiki/Olive_oilhttp://en.wikipedia.org/wiki/Hair_sprayhttp://en.wikipedia.org/wiki/Polythenehttp://en.wikipedia.org/wiki/Allantoinhttp://en.wikipedia.org/wiki/1966http://en.wikipedia.org/wiki/Olive_oilhttp://en.wikipedia.org/wiki/Hair_spray


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In 1969, all Sunsilk shampoo was re-packaged in new PVC bottles, which

were larger than traditional glass bottles for the same price.

Sunsilk conditioner was launched in 1971 with three variants for dry, normal

and greasy hair. In 1973, Sunsilk launched an aerosol dispensed setting

lotion. An economy size shampoo bottle was introduced for Sunsilk in 1974.

In 1975, Sunsilk became the biggest name in hair care with 1,000,000 packs

being sold every week.

In 1980, the whole Sunsilk range was re-launched, with improved

formulations andpackaging design to bring the brand into the 1980s.

In 1985, Sunsilk styling mousse was launched and 2 years later a

conditioning mousse followed.

In 2001, Sunsilk moved into the hair colourant market for Asian-type dark

hair, offering a range of sevenpermanent colours from natural black to

copper with purple, red and gold tints.

In 2003, Sunsilk launched a new range of shampoos and conditioners, which

were developed to meet womens hair needs and reflect the way women
http://en.wikipedia.org/wiki/PVChttp://en.wikipedia.org/wiki/Packaging_designhttp://en.wikipedia.org/wiki/Hair_dyehttp://en.wikipedia.org/wiki/PVChttp://en.wikipedia.org/wiki/Packaging_designhttp://en.wikipedia.org/wiki/Hair_dye


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think about their hair. The fake institute (a trademark by Sedal) "Elida Hair

Institute" developed the products in response to market research. Each

product contained a unique formulation of ingredients, combining the best

from natural and scientific worlds to help combat common hair problems.

Milestones

1954 Sunsilk first launched in the UK.

1955 First advertisement of Sunsilk appeared on TV.

1964 Launch of Sunsilk hair spray.

1968 Sunsilk shampoo re-packaged in PVC bottles.

1971 Launch of Sunsilk conditioner.

1975 Sunsilk became the biggest name in hair care.

2003 Sunsilk glossy magazine launched in Argentina.

2008 Social networking site Gang of Girls was introduced in India.

First advertising

Sunsilk began advertising in 1955 with a campaign that focused on specific

hair "issues". In the UK, the campaign focused on shiny hair. During the

1960s, a television commercial of Sunsilk featured a tune composed by John

Barry, The girl with the sun in her hair, which proved so popular that it

was subsequently released as a pop single.

Sunsilkradio commercials were aired in 1969 featuring Derek Nimmo to

support the new Sunsilk Herb shampoo for problem hair called Hairy
http://en.wikipedia.org/wiki/Campaignhttp://en.wikipedia.org/wiki/UKhttp://en.wikipedia.org/wiki/John_Barry_(composer)http://en.wikipedia.org/wiki/John_Barry_(composer)http://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Derek_Nimmohttp://en.wikipedia.org/wiki/Campaignhttp://en.wikipedia.org/wiki/UKhttp://en.wikipedia.org/wiki/John_Barry_(composer)http://en.wikipedia.org/wiki/John_Barry_(composer)http://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Derek_Nimmo


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Tales. In the early 1970s, Sunsilk was advertised with the slogan All you

need is Sunsilk.

Celebrity associations

Madonna Madonna (entertainer), Shakira, Marilyn Monroe and Marian

Rivera all featured in Sunsilk's 2008 advertising campaign Life Cant

Wait which launched with a Super Bowl XLII spot. The philosophy behind

the campaign was about girls taking positive steps to gain better control of

their lives Hair On = Life On.

Actress and former Miss World Priyanka Chopra is the brand ambassador

for Sunsilk in India.In 2009, singerDelta Goodrem was announced as the

"face of Sunsilk" in Australia. The singer and her music have since featured

in several Sunsilk adverts.

Magazine

In 2003, Sunsilk (Seda) launched the first hair only glossy magazine

in Argentina aiming to communicate to the professional hair industry. More

than 800,000 copies are published each month. The magazine focuses on

hair, fashion and beauty issues as well as showcasing hairdressers work. It

is sold locally on news stands and distributed to hair salons.
http://en.wikipedia.org/wiki/Madonna_(entertainer)http://en.wikipedia.org/wiki/Shakirahttp://en.wikipedia.org/wiki/Marilyn_Monroehttp://en.wikipedia.org/wiki/Marian_Riverahttp://en.wikipedia.org/wiki/Marian_Riverahttp://en.wikipedia.org/wiki/Super_Bowl_XLIIhttp://en.wikipedia.org/wiki/Priyanka_Choprahttp://en.wikipedia.org/wiki/Delta_Goodremhttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Argentinahttp://en.wikipedia.org/wiki/Madonna_(entertainer)http://en.wikipedia.org/wiki/Shakirahttp://en.wikipedia.org/wiki/Marilyn_Monroehttp://en.wikipedia.org/wiki/Marian_Riverahttp://en.wikipedia.org/wiki/Marian_Riverahttp://en.wikipedia.org/wiki/Super_Bowl_XLIIhttp://en.wikipedia.org/wiki/Priyanka_Choprahttp://en.wikipedia.org/wiki/Delta_Goodremhttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Argentina


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Gang of Girls

In 2008, SunsilkIndia launched a social networking site called Gang of

Girls , which offered its users access to a variety of local and global experts

to address various hair care needs through its content, blogs and live chat

room. The site includes rich content of hair care and fashion, and users can

also take part in interactive games and quizzes.

HUL CLINIC PLUS

Clinic plus

Clinic plus is a hair care brand, primarily aimed at women, produced by the

Unilevergroup. Clinic plus is Unilevers leading hair care brand, and ranks
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as one of the Anglo-Dutch conglomerate's billion dollar brands". Clinic

plus shampoos, conditioners and other hair care products are sold in 69

countries worldwide.

Clinic plus is sold under a variety of different names in markets around the

world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin

America and the Middle East and is the number one hair care brand in

Brazil, Argentina, Bolivia, Sri Lanka and Thailand.

Had in the UK in 1954, and by 1959 it was available in 18 different

countries worldwide. At the time, Clinic plus had an advantage over other

shampoos in the market as it only needed one application, and so meant

washing less natural oils from the hair. Clinic plus cream shampoo for dry

hair was launched in 1956.

In 1958, a new transparent polythene tube for the liquid shampoo was

introduced as an alternative large size pack to the bottle. Clinic plus was also

available in such tubes.

In 1960, Clinic plus Tonic shampoo was launched, containing skin healing

ingredient Allantoin designed to help keep the scalp free from infection.

In 1961, Clinic plus Liquid shampoo was re-launched to Clinic plus Beauty,

because Liquid in the name, originally used to distinguish the product from

powdered shampoos had become meaningless as the majority of shampoos

were now in liquid form.
http://en.wikipedia.org/wiki/Asiahttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/The_Middle_Easthttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Argentinahttp://en.wikipedia.org/wiki/Boliviahttp://en.wikipedia.org/wiki/Sri_Lankahttp://en.wikipedia.org/wiki/Thailandhttp://en.wikipedia.org/wiki/UKhttp://en.wikipedia.org/wiki/Polythenehttp://en.wikipedia.org/wiki/Allantoinhttp://en.wikipedia.org/wiki/Asiahttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/The_Middle_Easthttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Argentinahttp://en.wikipedia.org/wiki/Boliviahttp://en.wikipedia.org/wiki/Sri_Lankahttp://en.wikipedia.org/wiki/Thailandhttp://en.wikipedia.org/wiki/UKhttp://en.wikipedia.org/wiki/Polythenehttp://en.wikipedia.org/wiki/Allantoin


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In 1962, Clinic plus was marketed as a range of shampoos for different hair

types.

Clinic plus significantly improved product formula and launched new

variants in 1966: the first major shampoo to contain olive oil, which acted as

conditioner to make hair soft and manageable; shampoo for dull hair, which

restored hairs natural shine; lemon shampoo for greasy hair with deep

cleansing ingredients.

Clinic plus hair spray was first launched in 1964 to enter an expanding hair-

spray market, but in 1966 a new product formula was developed which gave

hold, even in damp weather whilst still caring for hair. The hair spray

contained a French perfume and could easily be removed by brushing or

shampooing it out.

In 1969, all Clinic plus shampoo was re-packaged in new PVC bottles,

which were larger than traditional glass bottles for the same price.

Clinic plus conditioner was launched in 1971 with three variants for dry,

normal and greasy hair. In 1973, Clinic plus launched an aerosol dispensed

setting lotion. An economy size shampoo bottle was introduced for Clinic

plus in 1974.

In 1975, Clinic plus became the biggest name in hair care with 1,000,000

packs being sold every week.

In 1980, the whole Clinic plus range was re-launched, with improved

formulations andpackaging design to bring the brand into the 1980s.
http://en.wikipedia.org/wiki/1966http://en.wikipedia.org/wiki/Olive_oilhttp://en.wikipedia.org/wiki/Hair_sprayhttp://en.wikipedia.org/wiki/PVChttp://en.wikipedia.org/wiki/Packaging_designhttp://en.wikipedia.org/wiki/1966http://en.wikipedia.org/wiki/Olive_oilhttp://en.wikipedia.org/wiki/Hair_sprayhttp://en.wikipedia.org/wiki/PVChttp://en.wikipedia.org/wiki/Packaging_design


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In 1985, Clinic plus styling mousse was launched and 2 years later a

conditioning mousse followed.

In 2001, Clinic plus moved into the hair colorant market for Asian-type dark

hair, offering a range of seven permanent colors from natural black to

copper with purple, red and gold tints.

In 2003, Clinic plus launched a new range of shampoos and conditioners,

which were developed to meet womens hair needs and reflect the way

women think about their hair. The fake institute (a trademark by Sedal[1])

"Elida Hair Institute" developed the products in response to market research.Each product contained a unique formulation of ingredients, combining the

best from natural and scientific worlds to help combat common hair

problems.

Milestones

1954 Clinic plus first launched in the UK.

1955 First advertisement of Clinic plus appeared on TV.

1964 Launch of Clinic plus hair spray.

1968 Clinic plus shampoo re-packaged in PVC bottles.

1971 Launch of Clinic plus conditioner.

1975 Clinic plus became the biggest name in hair care.

2003 Clinic plus glossy magazine launched in Argentina.

2008 Social networking site Gang of Girls was introduced in India.

First advertising
http://en.wikipedia.org/wiki/Hair_dyehttp://en.wikipedia.org/wiki/Sunsilk#cite_note-0http://en.wikipedia.org/wiki/Hair_dyehttp://en.wikipedia.org/wiki/Sunsilk#cite_note-0


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Clinic plus began advertising in 1955 with a campaign that focused on

specific hair "issues". In the UK, the campaign focused on shiny hair.

During the 1960s, a television commercial of Clinic plus featured a tune

composed by John Barry, The girl with the sun in her hair, which proved

so popular that it was subsequently released as a pop single.

Clinic plus radio commercials were aired in 1969 featuring Derek Nimmo to

support the new Clinic plus Herb shampoo for problem hair called Hairy

Tales. In the early 1970s, Clinic plus was advertised with the slogan All

you need is Clinic plus.

Celebrity associations

Madonna Madonna (entertainer), Shakira and Marilyn Monroe all featured

in Clinic plus's 2008 advertising campaign Life Cant Wait[2] which

launched with a Super Bowl XLII spot. The philosophy behind the campaign

was about girls taking positive steps to gain better control of their lives Hair

On = Life On.

Actress and former Miss World Priyanka Chopra is the brand ambassador

for Clinic plus in India. [3]

In 2009, singerDelta Goodrem was announced as the "face of Clinic plus"

in Australia. The singer and her music have since featured in several Clinic

plus adverts.[4]
http://en.wikipedia.org/wiki/Campaignhttp://en.wikipedia.org/wiki/UKhttp://en.wikipedia.org/wiki/John_Barry_(composer)http://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Derek_Nimmohttp://en.wikipedia.org/wiki/Madonna_(entertainer)http://en.wikipedia.org/wiki/Shakirahttp://en.wikipedia.org/wiki/Marilyn_Monroehttp://en.wikipedia.org/wiki/Sunsilk#cite_note-1http://en.wikipedia.org/wiki/Super_Bowl_XLIIhttp://en.wikipedia.org/wiki/Priyanka_Choprahttp://en.wikipedia.org/wiki/Sunsilk#cite_note-2http://en.wikipedia.org/wiki/Delta_Goodremhttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Sunsilk#cite_note-3http://en.wikipedia.org/wiki/Campaignhttp://en.wikipedia.org/wiki/UKhttp://en.wikipedia.org/wiki/John_Barry_(composer)http://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Derek_Nimmohttp://en.wikipedia.org/wiki/Madonna_(entertainer)http://en.wikipedia.org/wiki/Shakirahttp://en.wikipedia.org/wiki/Marilyn_Monroehttp://en.wikipedia.org/wiki/Sunsilk#cite_note-1http://en.wikipedia.org/wiki/Super_Bowl_XLIIhttp://en.wikipedia.org/wiki/Priyanka_Choprahttp://en.wikipedia.org/wiki/Sunsilk#cite_note-2http://en.wikipedia.org/wiki/Delta_Goodremhttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Sunsilk#cite_note-3


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Sarah Geronimo, Philippines' Popstar Princess also became the "face of

Clinic plus" in the Philippines. Her song RECORD BREAKER was featured

in many TV shows and radio programs in the Philippines.[5][6]

Magazine

In 2003, Clinic plus (Seda) launched the first hair only glossy magazine in

Argentina aiming to communicate to the professional hair industry. More

than 800,000 copies are published each month. The magazine focuses on

hair, fashion and beauty issues as well as showcasing hairdressers work. It

is sold locally on news stands and distributed to hair salons.

Gang of Girls

In 2008, Clinic plus India launched a social networking site called Gang of

Girls [7], which offered its users access to a variety of local and global

experts to address various hair care needs through its content, blogs and live

chat room. The site includes rich content of hair care and fashion, and users

can also take part in interactive games and quizzes.

Co-Creation collaboration

From 2009 Clinic plus started working with a number of professional hair

"experts" to develop new and improved products. Each hair issue" variant

links to an "expert with the relevant specialist hair knowledge. For

example, Dr Francesca Fusco, a New York dermatologist, co-created a

hairfall variant for the brand. The line up also includes: Jamal Hammadi

for Black Shine, Rita Hazan for Vibrant Colour, Teddy Charles for Plumped
http://en.wikipedia.org/wiki/Sarah_Geronimohttp://en.wikipedia.org/wiki/Philippineshttp://en.wikipedia.org/wiki/Sunsilk#cite_note-4http://en.wikipedia.org/wiki/Sunsilk#cite_note-5http://en.wikipedia.org/wiki/Argentinahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Social_networking_sitehttp://en.wikipedia.org/wiki/Sunsilk#cite_note-6http://en.wikipedia.org/w/index.php?title=Dr_Francesca_Fusco&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Jamal_Hammadi&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Rita_Hazan&action=edit&redlink=1http://en.wikipedia.org/wiki/Sarah_Geronimohttp://en.wikipedia.org/wiki/Philippineshttp://en.wikipedia.org/wiki/Sunsilk#cite_note-4http://en.wikipedia.org/wiki/Sunsilk#cite_note-5http://en.wikipedia.org/wiki/Argentinahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Social_networking_sitehttp://en.wikipedia.org/wiki/Sunsilk#cite_note-6http://en.wikipedia.org/w/index.php?title=Dr_Francesca_Fusco&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Jamal_Hammadi&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Rita_Hazan&action=edit&redlink=1


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Up Volume, Thomas Taw for Damage Reconstruction and Yuko Yamashita

(known forJapanese hair straightening) for Perfect Straight.

Availability

Clinic plus is available in over 60 countries worldwide.

PRODUCT

Currently, the range consists of:

Yellow Clinic plus with Bio Proteins from Vegetable

Extracts:

Normal hair needs wholesome nourishment. New Clinic

plus with Bio Protein extracted from Vegetable milk has

nutrients that deeply penetrate each hair strand, to

nourish it leaving hair strong and beautiful.
http://en.wikipedia.org/wiki/Japanese_hair_straighteninghttp://en.wikipedia.org/wiki/Japanese_hair_straightening


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BlackClinic plus with Melanin from Plant Extracts:

Dull hair needs a rich black shine. New Clinic plus with

Melanin extracted from plants serves this purpose very

effectively. It helps in the growth and retention of the black

color of hair, giving it a rich black shine.

.

Green Clinic plus with Fruitamins Vitamins from fruit Extracts:

Thin and limp hair needs extra body and volume. New clinic

plus with Fruitamins has natural extracts from fruit that

contains Vitamins. These vitamins help in giving extra body,

shine and amazing manageability to the thinning and lifeless

hair.

Pink Clinic plus with yoghurt proteins :

Dry hair needs wholesome conditioning, extra shine and style.

New Clinic plus with yoghurt proteins makes the dry hair full

of life. Its especial ingredients moisturize each hair right to its

tips leaving it shiny and beautiful.

Orange Clinic plus with active nutrients from Citrus Extracts:


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12.12%

36.36%

12.12%

30.30%

9.09%

Green Black Orange Yellow Pink

The advanced formula of orange Clinic plus is the result of the

latest research. This shampoo is especially designed for oily

hair type that looks flat and greasy due to the excess of

moisture. New clinic plus with active ingredients from citrus

extracts cleans the excess oil off hair while its nutrients deeply

penetrate each hair strand to nourish it.


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Customer Review of Product Usage

PRICING

HINDUSTAN UNILEVER claims to practice value-based

pricing in which the customers perception of the products price

provides a starting point for developing the marketing mix of the

product. The research department determines this price usually by

using focus groups. The price of Re 1 and 2 for Clinic plus shampoo

sachets shows how the price also reflects a concern to make the

purchase more convenient, since the rupee is denoted in this value.

Clinic plus is also available in Rs 45 and Rs 169 price bottles

to cater to the demands keeping in mind the wants of this particular

customer segment.

The primary importance of this value-based pricing is that the

product demand will be much higher if its price is in line with the

customers perception of its value. One crucial concern for value-

based pricing is strict management of cost in order to be able to

make a profit at the value-based price. After the initial price is

determined, HINDUSTAN UNILEVER then uses target costing in

order to achieve the required profits.


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METHODS ADOPTED TO PROMOTE THE BRAND NAME

OF CLINIC PLUS

Actresses as spokespersons

Co-marketing

Some of these films were made exclusively for retailers like Wal-Mart

and were telecast in-store

Sponsor for fashion shows


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INNOVATIVE AND UNIQUE STARERGIES IMPLEMENTED

BY CLINIC PLUS IN INDIA

Hindustan Unilever launched the Gang of Girls website in June 06.

Indias first online girl community concept.

Gang of Girls site pushed online and via TV and print.

Lots of media mentions as it as a successful branded space.

Direct contact with target audience.

o Gang of Girls events at 60 college festivals, malls and

multiplexes across India.

Clinic plusgangofgirls.com benefited from redirect from Clinic

plusnaturals.com.

o This site has 100,000 registered users and very similar features.

Hindustan Lever claims 2,500,000 registrations to Gang of Girls site

--

25,000 girl gangs

200 million hits

12-13 million page views every month

Company taking benefits of new web 2.0 technologies ranging from

blogs to power of social networking.

As far as brand is concerned plus side forclinic plus here is ability to

use power of technology to position brand successful and create

following among niche users whom must have generated enough

feedback for the brand to understand demographic served. Other


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brands need to take a cue from here and understand how web can be

used as an effective brand delivery/promotion tool.

-HUL EXECUTIVE


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Fiama Di Wills

In September 2007, ITC launched Fiama Di Wills, a premium range of

personal care products comprising shampoos, conditioner, shower gels and

bathing bar. The Fiama Di Wills range combines the goodness of nature and

science, providing gentle and effective care. The Fiama Di Wills product

portfolio has been developed by scientists at the ITC R&D Centre,

leveraging the expertise of International product formulation specialists. The

fragrances, aesthetics and packaging have been developed in collaboration

with European specialists.

Fiama Di Wills products are targeted at the young, modern, aware

customers who are confident of themselves and seek indulgences that make

them feel alive and beautiful. The range combines exotic naturals like Sage,

Watercress, Magnolia blossoms and the best of contemporary science like


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Hydro Restorative System and Cuticle Restore Technology to make the

consumer feel beautiful, today, tomorrow.

Fiama Di Wills Shampoos developed in collaboration with Cosmetic Labs

Inc., USA, offer a range of five variants. Each of these is designed to deliver

a specific hair benefit to the consumer :

Everyday Mild (with extracts of Thyme & Juniper) is a gentle caring

shampoo suitable for regular use.

Aqua Balance (with extracts of Magnolia Blossoms & Watercress) is

a gentle moisturizing shampoo ideal for dry, dull hair.

Volume Boost (with extracts of Rosemary & Sage) is a gentle

volumizing shampoo ideal for thin, limp hair.

Silky Strong (with oils of Macadamia Nut and Babassu) helps make

hair smooth, silky and strong and is ideal for weak, damaged hair.

Shine in Style (with extracts of Chamomile and Green Tea) makes

hair shiny and manageable, easy to style and is ideal for dull to normal

hair.

Each of these shampoos can be complemented with Fiama Di Wills

Polishing Drops conditioner. This gentle conditioner enriched with

Avocado Oil and Burdock extract promises to make hair shiny, soft and

smooth. It also gives the additional benefits of UV protection as it contains

Sunflower Seed extract, which is a natural UV absorber.

The Fiama Di Wills product line also consists of a 3-variant range of

transparent shower gels which are unique as they come with suspended

beads:


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RESEARCH METHODOLOGY

RESEARCH

Research in common parlance refers to a search for knowledge. One can also

define research as a scientific and systematic search for pertinent

information on a specific topic. Infect, research is an art of scientific

investigation. Redman and Mory define research as a systematized effort to

gain new knowledge.

Research is an academic activity and as such the term should be used in a

technical sense. According to Clifford Woody research comprises defining

and redefining problems, formulating hypothesis or suggested solutions;

collecting, organizing and evaluating data; making deductions and reaching

conclusions; and at last carefully testing the conclusions to determine

whether they fit the formulating hypothesis.

TYPES OF RESEARCH

The basic three types of research are as follows:

Descriptive v/s Analytical

Applied v/s Fundamental

Quantitative v/s Qualitative


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RESEARCH METHODS

Research Methods may be understood as all those methods/ techniques that

are used for conduction of research. Research Methods or techniques, thus,

refer to the methods the researchers use in performing research operations.

Thus, research methods can be put into following three categories:

In the first group we include those methods which are concerned with

the collection of data.

The second group consists of those statistical techniques which are

used for establishing relationships between the data and the unknowns

The third group consists of the methods which are used to evaluate the

accuracy of the results obtained.

Research Methodology is a way to systematically solve the research

problem. It may be understood as a science of how research is done

scientifically. It helps in studying the various steps generally adopted by the

researcher in studying his research problem along with the logic behind

them. Thus, the scope of Research Methodology is wider than that of the

research methods.

In other words, when we talk of Research Methodology we not only talk of

the research methods but also consider the logic behind the methods we use

in the context of our research study and explain why we are using a

particular method or technique and why we are not using others so that the

research results are capable of being evaluated either by the researcher

himself or by others.

RESEARCH DESIGN


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A research design is the arrangement of conditions for collection and

analysis of data in a manner that aims to combine relevance to the research

purpose with economy in procedure.

Infact, the research design is the conceptual structure within which research

is conducted; it constitutes the blueprint for the collection, measurement and

analysis of data.. as such the design includes an outline of what researcher

will do from writing the hypothesis and its operational implications to the

final analysis of data.

NEED FOR RESEARCH DESIGN:

Research design is needed because it facilitates the smooth sailing of

various research operations, thereby making research as efficient as

possible yielding maximal information with minimal expenditure of

effort, time and money.

Research design stands for advance planning of the methods to be

adopted for collecting relevant data and the techniques to be used in

their analysis, keeping in view the objective of the research and the

availability of staff, time and money.

Research design has a great bearing on the reliability of the results

arrived at and as such constitutes the firm foundation of the entire

edifice of the research work.

The design helps the researcher to organize his ideas in a form

whereby it will be possible for him to look for flaws and inadequacies.

Such a design can ever be given to others for their comments and

critical evaluation. In the absence of such a course of action, it will be

difficult for the critic to provide a comprehensive review of proposed

study.


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SAMPLING AND SAMPLE DESIGN

It is not possible to examine each and every item in the population hence

interferences are drawn about a large number of items possessing a

particular attribute based on analysis of fraction of such items. It is called a

sample. For developing a sample design following points need to be

discussed with regard to the present study

POPULATION: All items in any field of inquiry constitute a

UNIVERSE or POPULATION. A complete enumeration of all

the items in the population is known as census enquiry. Thus,

population means the inclusion of all the items in the field of enquiry.

Population can be finite if units can be counted or infinite. Since the

present study is done in Bareilly, the population is finite.

SAMPLE: Sample means selection of few items as representatives of

all the items. A part of the whole population is called SAMPLE.

Algebraically, let the population size be N and if a part of size

n(which is


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SAMPLING: The process of selecting few items from the universe

which are the representatives of the universe is called SAMPLING.

SAMPLE DESIGN: A sample design is a definite plan for obtaining

a sample from the given population. It refers to the technique or

procedure the researcher would adopt in selecting items for the

sample. Sample design may as well lay down the number of items to

be included in the sample i.e. the size of the sample. Sample design is

determined before the data is collected. Researcher must prepare a

sample design which should be reliable and apt for his research study.

SUMMARY OF RESEARCH DESIGN

Data source: primary data and secondary data

Research approach: survey method

Research instrument: mailed questionnaire and questionnaire filled by the

enumerators

Sampling plan: sample unit (consumers)

Sample size: 50 consumers

Sample area: Bareilly city


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HYPOTHESIS

HUL & ITC is the premier organization in the field of FMCG . It offers

best of services to its customers. The present potential market of the

company is full of opportunities of growth.

Data forms an important source of any study. Information is derived from

data accumulated. Thus, data plays a vital role in research. Data can be

collected from two sources viz. internal and external. The external data is yet

derived from two sources: primary and secondary.

PRIMARY DATA: primary data is original and first hand information.

Primary data collection techniques:

? Direct personal interview

? Indirect personal interview

? Information from correspondents

? Mailed questionnaires

? Questionnaires filled by enumerators

SECONDARY DATA: SECONDARY DATA IS COLLECTED BY SOME

OTHER AGENCY AND USED FOR FURTHER STUDIES. THUS, IT IS

SECOND HAND INFORMATION

SECONDARY DATA COLLECTION TECHNIQUES:


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Published sources like newspaper articles, magazines, research institutions

etc.

Unpublished sources

The method used in this survey is primary data collection and the technique

used is direct personal interview and questionnaire filled by enumerators.


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DATA ANALYSIS

1. Do you use Shampoo?

a) Yes b) No

100%

0%

Yes

No


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2. Which company brand your would like most to purchase?

a) Procter & Gamble b) HULc) ITC d) Local brand

22%

42%

32%

4%

Procter & Gamble

HUL

ITC

Local Brand


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3. Which of the following brands of shampoo do you use?a) Pantene b) Sunlilk c) Fiamad) Clinic Plus

24%

8%

32%

36%

Pantene

Sunsilk

Fiama

Clinic Plus


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4.Factors you consider while purchasing a shampoo ?a) Hair type b) Fragrance c) Packagingd) Price e) Availability f) Hair Problem

10%

6%

8%

22%

12%

42%

Hair type

Frangrance

Packaging

Price

Availabili ty

Hair problem


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5. Who influence you to purchase the brand?a) Family b) Doctor c) Advertisementd) Self e) Word to mouth or reference

12%

4%

30%

40%

14%

Family

Doctor

Advertisement

Self

World to mouth or

reference


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6. Do you change your shampoo?a) Frequently b) Occasionally c) Never

12%

20%

68%

Frequently

Occasionaly

Never


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7. Number of times you shampoo your hair in week?a) 1-2 times b) 3-4 timesc) 5-6 times d) 7 & above

60%20%

10%

10%

1-2 times

3-4 times

5-6 times

7 & above


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8. Size of pack you purchase most often ?a) Sachets b) 10-100 mlc) 100-25 ml d) Above 250 ml

24%

26%

50%

0%

Sachets

40-100 ml

100-250 ml

Above 250 ml


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9. How you pay the bill of shopping?a) Credit b) Cashc) Debit card

0%

100%

0%

Credit

Cash

Debit Card


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10. In which media you have seen the advertisement of these brands?a) Television b) Magazinesc) Newspaper d) Shops

40%

22%

30%

8%

Television

Magazines

Newspapers

Shops


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11. Do you want any changes in the product?a) Yes b) No

30%

70%

Yes

No


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12. The quality of which shampoo is better?a) Fiama (ITC) b) Dove (HUL)c) Others

30%

46%

24%

Fiama (ITC)

Dove (HUL)

Others (Specify)


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FINDINGS

Hindustan Unilever is the leader in FMCG Market. As per the finding

from the market review and market visits while doing the project under ITC

ltd the it was quite clear that ITC is the market leader in almost all the fields

be it its products, The company has come a long way from the image of only

being a Cigarettes company. The company has created a perfect bond

between itself and the consumer and its brands like sunfeast, quite familiar

among the consumers.

As per the observation it was found that Maximum customer are using

HUL Products

The quality of HUL Shampoo is superior as compare to other brand

of shampoos


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CONCLUSION

1) The well known brand name that ITC has created by the sale Shampoo

has helped the company to sell it other products without much of problem

or competition.

2) Companies proper distribution channel has helped it to be in the good

books of the retailers which is one of the plus points for the companies

since many companies dont stand out to ITCs distribution channels.

3) Fiama is fast growing brand of ITC

4) Proper consumer relation has helped the company to strengthen its place

in the market which will be beneficial to the company to turn into market

leader in all the segments.

5) HUL is manufacturing many brands in Shampoo segement like Sunsilk,

Clinic Plus, All Clear.

RECOMMENDATION


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&

SUGGESTION

1) ITC Company should try and get more different types of SKUs for its

products like biscuits, pasta and chips since the present SKU are not

enough to capture buyers from all the segments.

2) ITC should give more advertisement as compare to HUL

3) More and more demonstration are required to be given to the consumers

when it comes to deal with pasta since many dont know what pasta

actually is. It should be carried out mainly in key outlets.

4) Packaging is also a problem which the company is facing. Company

should try and improve the looks of its packaging specially for its food

products since the competitors are able to get an upper hand when it

comes to attractive packaging.

5) Faster distribution is required for HUL since many retailers are having

some problems regarding the delivery of goods specially the small

retailers.

6) More and more sales promotional are required so as to improve its

relationship with the customer and to make a strong presence of the

product in the market.

BIBLIOGRAPHY


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BOOKS

1) KOTHRI C.R.

2)COTLER.PHILIP MARKETING MANAGEMENT

SALES MANAGEMENT 5TH EDITION BY

RICHARD .R.STILL

BUSINESS WORLD

WEBSITE

1) Hul.co.in

2) ITC.LTD

3) GOOGAL.COM

NEWSPAPER

1) HINDUSTAN

2) TIMES OF INDIA

3) HINDUSTAN TIMES


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QUESTIONNAIRE

1. Do you use Shampoo?

a) Yes b) No

2. Which company brand your would like most to purchase?

a) Procter & Gamble b) HULc) ITC d) Local brand

3. Which of the following brands of shampoo do you use?a) Pantene b) Sunlilk c) Fiamad) Clinic Plus

4.Factors you consider while purchasing a shampoo ?a) Hair type b) Fragrance c) Packaging

d) Price e) Availability f) Hair Problem

5. Who influence you to purchase the brand?a) Family b) Doctor c) Advertisementd) Self e) Word to mouth or reference

6. Do you change your shampoo?

a) Frequently b) Occasionally c) Never

7. Number of times you shampoo your hair in week?a) 1-2 times b) 3-4 timesc) 5-6 times d) 7 & above


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8. Size of pack you purchase most often ?a) Sachets b) 10-100 mlc) 100-25 ml d) Above 250 ml

9. How you pay the bill of shopping?a) Credit b) Cashc) Debit card

10. In which media you have seen the advertisement of these brands?a) Television b) Magazinesc) Newspaper d) Shops

11. Do you want any changes in the product?a) Yes b) No

12. The quality of which shampoo is better?a) Fiama (ITC) b) Dove (HUL)c) Others

Name :

Occupation : Date :

Marital Status. : Age :

hul abhishek

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