hul vs p and g aditya m. karwa ubs
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PRESENTED BY- ADITYA M . KARWA
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HISTORY-
HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of LEVER BROTHERS Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd.
Lever Brothers started its actual operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG)
Unilever is owned by British Dutch Company 52% share
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INTRESTING FACTS :-
HUL Touches the lives of every 2 individuals out of 3 Indians every day
tIt is a part of a 40 Billion Unilever group the group has more than 450 brands over a 14 various categories of Home and Personal care and food products
Presence in more than 100 countries and employees more than 174000 people world wide
The company was incorporated 1933 but it sales were since 1888 in India
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Indian Scenario :-
India’s largest FMCG Company ( fast moving consumer goods)
In India over 700 Million consumers are there
More than 15 thousand Employees including 1300 managers
More than 200 hundred research scientist working on R & D
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Laundry
Soaps Hair n care
Skin care
Deodorants
Skin care
Tea
Oral care
NO. 2
NO.1
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Comparable audited results * (in cores) for the 12 month period from April 2011 to March 31, 2012 compared to April 2010 to March 31, 2011 *
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INTO RURAL HEART• ‘VIM KHAR KHAR CHALLENGE’• ‘ PROJECT STREAMLINE’• ‘ PROJECT BHARAT’• ‘ INTEGRATED RURAL PROMOTION VAN• ‘ SELF HELP GROUPS’• ‘ INFOMERCIALS’• ‘PROJECT MILLENIUM’• ‘GRAMEEN KE BEECH’• ‘PROJECT SHAKTI’
MARKETING STRATERGY
IT IS ALSO KNOOWN AS SACHET
MARKETING
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INTRODUCTION-
The Procter & Gamble Company (P&G) is an American Multinational Consumer goods company
Headquartered in Cincinnati, Ohio, USA. Its products include foods, beverages, cleaning agents and personal care products.
In 2011, P&G recorded $82.6 billion dollars in sales.Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies
" list, which was up from sixth place in 2010. Procter & Gamble is the only Fortune 500 company to issue C Share common stock.
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HISTORY-
Established in 1837 by William Procter & James Gamble in Cincinnnati
Started making candles and soaps
Introduced themselves Five business segments
In 1858–1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble
During the AMERICAN CIVIL WAR the company won contracts to supply the UNIOUN ARMY with soap and CANDLES
In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products.
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CATEGORIES :-
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PRODUCT RANGE -
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FINACIAL STATEMENT :-
EPS- EARNING PER SHARE EVA-ECONOMIC VALUE ADEDD
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*BRAND WAR*(video)
Advertisement of Rin Comparing whitening power with Tide School bus Add
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SEGMENTATION OF DETERGENT MARKET IN INDIA
PREMIUM MID - PRICED MASS MARKET
Eg.Ariel Surf excel
Eg. Rin Tide
Eg. Wheel Nirma Ghadi
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MARKET ANALYSIS -
In between two brands Rin and Tide Rin is not there in market
But still Hul is still leading the market in terms of combine market share of DETERGENTS It has 38% market share
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SHAMPOO MARKET :-
7.9% 9.4%
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OVERALL SHAMPOO MARKET
CLEARLY HUL I S WAY AHEAD OVER P & G
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FINAL SHOW OFF
Sales
OTHERS 30% HUL
46%
P & G 24 %
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CONCLUSION :-
INDIA IS A LARGEST GROWING FMCG MARKET IN THE WORLD
INDIAN RURAL MARKET IS GROWING VERY PAST
HUL CAPITALISED IT VERY EARLY AND STANDING HIGH IN A MARKET
FMCG WILL BE GROWING MUCH MORE SO ITS HAVE VERY LARGE SCOPE
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