Human Behaviour at Work (BBA-208) Course contents Behaviour at Workplace: Nature , Meaning. Group as a medium of learning:Group Development Process; Group Dynamics in Workplaces: Group Cohesiveness; Group Think; Group Conformity; Group Obedience; Group Morale; Group Performance, Group decision-making; Group synergy; Team building.; Interpersonal Influence Processes: Social Loafing, Social Facilitation, Interpersonal Communication; Interpersonal awareness and feedback process; Interpersonal trust; Career roles and identity;Competition and cooperation. Suggested Readings:

1. Bennis, W.G.: Essay in Interpersonal Dynamics, U.S.A., Dorsey Press, 1979. 2. Kolb, D. et al.: Organizational Behaviour: An Experiential Approach 5th ed.,

Englewood Cliffs, New Jersey, Hall Inc., 1991.

3. Kolb, D. et al.: Organizational Behaviour : Practical Readings for Management,5th ed., Englewood Cliffs, New Jersey Prentice Hall Inc.,1991.

4. Mainiero, L.A. & Tromley C.L. : Developing Managerial Dkills in OB, New

Delhi, Prentice Hall of India, 1985.

5. Moore, M.D. et al. : Inside Organizations : Understanding the Human dimensions, London, Sage, 1988.

Prescribed Book: 1. S.D. Sharma: Human Behavior at Work: Natraj Publishers

EVALUATION SCHEME

BBA IV SEMESTER

Paper code: BBA-208 Nomenclature: Human Behaviour at Work

Maximum Marks: 100 External Assessment: 90 Internal Assessment: 10

ASSIGNMENT-1 Q1. What do you mean by group? Explain the different types of groups. Discuss the merits and demerits of group as medium of learning. Q2. Define group cohesiveness. Explain the factors and effects of cohesiveness on group Q3. Describe the five stage group development model. Q4.Discuss the situation under which group decision making is better than individual decision making. Suggest some measures/techniques to improve group decision making Q5. What do you mean by group conformity? Also explain why and when do people confirm?

ASSIGNMENT-2

Q1. What do you mean by group morale? What are the factors affecting group morale? Q2. What do you mean by group synergy? Q3. What do you mean by team building? What are the different types of teams. Also explain team effectiveness model. Q4. Explain stages of team building process.

ASSIGNMENT-3

Q1. W hat is interpersonal awareness? Explain the types, importance and resources of interpersonal awareness. Q2. What is conflict? Discuss the nature and role of conflict as a social process. Q3. Write short notes on :

a) Social facilitation b) Social loafing

. Q4. Why is information so important in organization? What are some of the purposes of communication? And what are the methods of interpersonal communication

ASSIGNMENT-4

Q1.What is interpersonal feedback? Why it is so important in organizational settings? Explain the process of interpersonal feedback Q2. Define trust and interpersonal trust. Why it is so important in the organization? Explain the process of origin and development of trust in the organization. Q3. What is cooperation? Why do people cooperate? Also explain the conditions required for cooperation. Q4. What is competition? Explain the nature, types and role of competition.

Macro Business Environment(BBA-209) Course contents Economic Reforms- Liberalization, privatization, and globalization. Industrial policy of India- Meaning, Current Industrial Policy. Foreign capital and technology: foreign investment policy, multinational corporations, foreign investment in India. Regulation and promotion of foreign trade. Nature & operations of multilateral economic institutions- World Bank, World Trade Organization and International Monetary Fund. Monetary & Fiscal Policy of India: Meaning and significance & latest policy. EXIM policy of India and its impact on Indian exports & imports in various sectors. Suggested Readings: 1. Francis Cherunillam: Business Environment, Himalaya Publications 2. Suresh Bedi: Business Environment, Excel Books 3. Alok Goyal: Environment for Managers, V.K. Publications 4. Justin Paul Business Environment, Tata Mc-Graw Hill

EVALUATION SCHEME

BBA IV SEMESTER

Paper Code: BBA 209 Nomenclature: Macro Business Environment Max. Marks: 100 External: 90 Internal: 10 Time-3 Hours

Assignment-1 Q1. What is meant by economic reforms? What was the need of economic reforms? Explain the main features of economic reforms. Q2. What is meant by privatization? Explain the features of privatization. Q3. What is meant by liberalization? Explain its features & give arguments for & against liberalization in Indian economy. Q4. What is meant by globalization? Explain the features, merits & demerits of globalization. Q5. Discuss the new industrial policy of 1991. Explain its main features & suggestions to make it effective. Q6. Discuss the role of government in industrial development with reference to industrial policy of 1991.

Assignment-2

Q1. What is meant by foreign investment? Discuss the current position of foreign investment in India. Q2. Foreign investment plays a very significant role in the economic development of developing countries. Explain the statement & give suggestion to increase inflow of foreign investment. Q3. What do you mean by the term Foreign Collaboration? Explain the forms & trends of foreign collaboration in India. Also discuss the merits & demerits of it. Q4. Give an account of main features of Indian foreign trade. Discuss the main changes that have come about in the composition of Indian foreign trade since independence. Q5. What do you mean by BOP. Describe the main causes & steps taken for adverse balance of payment in India Q6. What is export promotion? What are the causes of slow export promotion in India? Also give some suggestions to accelerate the export promotion in India.

Assignment-3 Q1. What are the main functions of World Bank? Discuss the role of World Bank in the economic development of India. Q2. Write a detailed note on World Bank. Also discuss the objectives & achievements of World Bank with special reference to under-developed countries. Q3. What is meant by WTO? Discuss the objectives, scope & important agreements. Q4. Write a detailed note on WTO. Discuss the merits, demerits & implications of WTO for developing countries with special reference to India. Q5. What do you mean by IMF. Indicate the main objectives of IMF. Has its membership been beneficial to India? Q6. When & why was IMF established? What are the main functions of IMF? Also examine the achievements & failures of IMF.

Assignment-4

Q.1. Examine the objectives & techniques of monetary policy of India. Mention the instruments of monetary policy used in India to achieve its objectives. Q.2. Critically examine the monetary policy of RBI. Also discuss the features & limitations of monetary policy of India. Q.3. Discuss the Indian fiscal policy & its objectives. What is role of fiscal policy in the economic development of India? Q.4. Discuss the fiscal policy. Give the advantages & shortcomings of Indian fiscal policy. Also give some suggestions for reforms in fiscal policy. Q.5. Discuss the features of latest EXIM policy of India. What are the main provisions of it? Q.6. Explain the objectives & features of EXIM policy 2009-14

Business Statistics-II(BBA-210)

Course contents Correlation: Introduction; Importance; Types of correlation; Methods of studying correlation. Linear regression: Introduction; Importance; Comparison of correlation and regression analysis; Methods of studying regression; Properties of regression lines; Error of estimate; Total variance; Explained variance; Unexplained variance; Coefficient of determination. Probability: Introduction and significance; Definition of probability; Joint, marginal and conditional probabilities; Independent, Dependent, Mutually exclusive; Exhaustive and Complementary events; Theories of probabilities: Bayes’s theories. Time series: Definition; Components; Analysis; Measurement of trend, seasonal, cyclical and random variation. Hypothesis testing: Procedure for testing hypothesis tests in attributes; Tests in variables (small and large samples). Computation of above mentioned statistical techniques with Microsoft excel.

Suggested Readings: (1) D.N Elhance Fundamental of statistics Kitab mahal (2) R.S Bhardwaj Business statistics Excel Books (3) T.N Srivastava Statistics for management McGraw Hill (4) S.C Gupta Fundamental of statistics Himalaya publishing house (5) B.M Aggarwal Business statistics Sultan chand (6) Levine Business statistics- A first course Pearson Education (7) S.P Gupta Statistics Sultan chand & sons Prescribed Book: 1. Dr. S.C Aggarwal; T.R Jain : Statistics For BBA

Evaluation Scheme

BBA-IV SEMESTER

Paper Code:BBA-210 Nomenclature: Business Statistics-II Max. Marks: 100 External Assessment: 90 Internal Assessment: 10 Time: 3 hrs

Assignment No. 1

1. What is correlation? Explain various types of correlation. 2. Define rank correlation coefficient. How it is measured? When is it preferred to

karl pearson’s coefficient of correlation?

3. Explain the following:

(i) Probable error (ii) Cofficient of determination.

4. Explain the properties of correlation coefficient.

Assignment No. 2 1. Explain the concept of regression and comment on its utility. Also distinguish

between correlation and regression. 2. What are regression coefficients? Explain the properties of regression

coefficients. 3. Discuss the difference between correlation and regression. 4. From the following data, obtain the two regression equations:

X 1 2 3 4 5 6 7 8 9 Y 9 8 10 12 11 13 14 16 15

Verify that the coefficient of correlation is the geometric mean of two regression coefficients.

5. The following table gives the ages and blood pressure of 10 women:

Age 56 42 36 47 49 42 60 72 63 55 Blood

Pressure 147 125 118 128 145 140 155 160 149 150 Estimate the blood pressure of a woman whose age is 45 years.

Assignment No. 3

1. Define probability and explain the importance of this concept is Statistics. 2. Explain the following:

(i) Mutually Exclusive events (ii) Equally likely events (iii) Simple events (iv) Compound events

3. Explain the following: (i) Independent events (ii) Dependent events (iii) Exhaustive events (iv) Complementary events

4. State and prove Bayes’ Theorem.

Assignment No. 4

1. What is statistical hypothesis? Discuss the procedure of testing a statistical

hypothesis. 2. Explain the following:

(i) Null Hypothesis (ii) Alternative Hypothesis (iii) Type I and Type II Errors

3. Explain the following: (i) One tail and two tailed test (ii) Acceptance and rejection regions (iii) Level of Significance

4. Define Student’s t-test and explain some of its applications. 5. Explain how t-test is used to test the significance of the difference between the

means of two samples.

MARKETING MANAGEMENT(BBA-211)

(BBA-IV SEMESTER)

Course Content

Unit-I

1. Marketing Management- Meaning, Nature and Scope.

2. Concepts of Marketing

3. Marketing Environment

4. Marketing Mix

5. STP (segmenting, targeting and positioning) approach to marketing.

Unit-II

1. Marketing Information System- Meaning and Components.

2. Marketing Research.

3. Consumer Behaviour-Meaning and Importance of study for Marketers.

Unit-III

1. Product Meaning, levels and product Mix. New Product development, Product Life

2. Cycle, Branding and Packaging decision.

Unit-IV

1. Pricing-Meaning, procedure for setting a price. Price variation.

2. Distribution Channels- Levels and Roles. Management of Physical Distribution.

3. Promotion- Promotion Mix- A study of Advertising, Sales promotion, Personal

selling, Direct marketing and Public Relations.

4. Marketing organization and control.

References 1. Mc Carthy; E.J ; Basic marketing -A Managerial Approach 2. Rama Swamy & Nama Kumari: Marketing Management 3. Kotler, Philip: Marketing Mgt Analysis Planning and Control.

Suggested Books 1. Paritosh Sharma ; Marketing Management; Dhanpat Rai & Co.

2. Ashok Jain ; Marketing Management ; VK Global Publications

EVALUATION SCHEME

B.B.A IV SEMESTER

Paper Code: 211

Nomenclature: Marketing Management

Maximum Marks: 100

External Assessment: 90

Internal Assessment: 10

ASSIGNMENT- I Questions

1. Define marketing. What are its objectives? Bring the importance of marketing.

2. Is marketing a science or an art? Explain any five approaches to the study of

marketing.

3. What do you understand by Marketing-Mix? Discuss the forces which affect the

marketing mix.

4. Explain if there is any distinction between marketing and selling. Discuss the

modern concept of marketing.

5. What is marketing environment? Also give some example of environmental

factors which influence marketing strategies.

6. What are the objectives of market segmentation? What criteria are used for

segmenting consumer market?

7. What are the objectives of market segmentation? What criteria are used for

segmenting consumer market?

8. What do you understand by market segmentation? Choose any product or service

of your choice and discuss how its market can be segmented.

ASSIGNMENT- II Questions:-

1. Define marketing information system. Discuss its advantages for business

organization.

2. Describe the components of a marketing information system with the help of a

suitable diagram.

3. Describe the meaning, features and importance of marketing research.

4. What is meant by marketing research? What are the different types of marketing

research? Explain.

5. Discuss the importance of buyer behavior study. Explain the factors affecting

buyer behavior.

6. Discuss the importance and difficulties in understanding buyer behavior. Explain

various economic factors which influence the buyer behaviour.

7. What is consumer behaviour? What are the different determinants of consumer

behaviour?

ASSIGNMENT- III Questions:-

1. Define product. What are its characteristics? Discuss the importance of product.

2. What is the significance of product in marketing? How will you differentiate

consumer products with the industrial products?

3. What do you mean by product development? Discuss the steps that should be

taken in planning and developing of a new product.

4. What are new products ideas? Discuss the ways of generating new product ideas.

5. What are the gradual stages in the life cycle of product? What is the importance of

product of product life cycle in marketing?

6. Discuss the relevance of the concept of product life cycle to a manager. Suggest

appropriate marketing strategy at maturity stage of the product life cycle.

7. What is brand? What are the essential of good brand name? Explain the

importance of branding.

8. What is packaging? Explain important functions and policies of packaging.

ASSIGNMENT- IV

Questions:-

1. What factors do affect the price determination of a product? Explain the process

of price setting in practice.

2. Explain different types of channels of distribution. Discuss the various factors that

influence channel choice.

3. Explain the concept of advertising. What are the objectives of advertising? Give

some suitable reasons in support of your answer.

4. Define advertising. Describe some important advertising media and examine their

respective merits and demerits.

5. Define sales promotion. What techniques of sales promotion are used by

manufacturer to motivate the retailers?

6. What do you understand by personal selling? What is its importance in business?

Explain.

7. Publicity and public relation are two important tools of sales promotion. Explain

Financial Management (BBA-212)

Course Contents Financial Management: Meaning, Nature, Scope & Objectives, Finance functions. Financial Planning: Meaning, Nature, Features, Determinants & Process. Investment Decisions: Capital Budgeting; Nature, Significance, Process, Methods of Evaluation, Cost of Capital; Concept, Significance, Computation of Cost of Capital, weighted average Cost of Capital. Financial Decisions: Capitalization, Capital Structure Decisions, Theories of Capital Structure. Dividend Decisions: Nature, Concept, Significance, Dividend Models. Working Capital Management: Concept, Nature, Significance, Components Sources of Finance: Short term, Medium term & Long term. Suggested Readings:

1. Prasanna Chandra: Financial Management. Tata McGraw-Hill Publishing Co.Ltd., New Delhi

2. Hampton, John J.: Financial Decision-making, Prentice hail of India Ltd., New Delhi.

3. Khan, M.Y,Jam: Financial Management and Policy, Tata McGraw-Hill Company Ltd.,

P.K. New Delhi.

4. Van Horn, Jamme: Financial Management and Policy, Prentice Hallof India Ltd., New Delhi.

5. Brigham, E.F. : Fundamentals of Financial Management, the Dryden Press, New Delhi.

Prescribed Books:

Financial Management: I.M. Pandey Khan, M.Y. Jam: Financial Management and Policy, Tata McGraw-Hill Company Ltd., P.K. New Delhi.

Evaluation Scheme BBA-IV SEMESTER

Paper Code: BBA-212 Nomenclature: Financial Management Max Marks. 100 External: 90 Internal: 10 Time: 3Hours

ASSIGNMENT –I

1. What is meant by Financial Management? Explain its function?

2. Profit Maximization and Value Maximization as criteria for Financial Management Decision.

3. What are the factors affecting Financial Planning? What steps should be taken in Financial Planning?

4. What is Capital Budgeting? Explain its need & significance?

5. What is Internal Rate of Return? How is it calculated?

ASSIGNMENT –II

1. What is Cost of Capital? Explain its significance?

2. What is meant by Cost of Equity Capital? How is the cost of equity capital calculated?

3. What do you understand from Explicit Cost and Implicit Cost? How is the cost of debt determined?

4. What is meant by Weighted Average Cost of Capital? How is it calculated?

ASSIGNMENT –III

1. What do you understand term Capitalization? How would you determine the Capitalization of a newly setup business?

2. Over Capitalization is a dangerous as Under Capitalization in business. Discuss this statement.

3. Discuss briefly the MM Approach to Capital Structure. What are the limitations of this approach?

4. Explain Net Operating Income approach to Capital Structure .How is it different from Net Income approach?

5. What do you understand from Dividend Policy? Why do investors want dividend? Explain the different types of dividends.

6. What is Walter’s Model of dividend? Discuss briefly its limitations.

ASSIGNMENT –IV

1. What is significance of Working Capital Management? Describe the various determinants of the requirements Working Capital in a manufacturing concern?

2. Distinguish between Permanent and Variable Working Capital?

3. What is meant by Long Term Finance? Explain the factors determining the size of Long Term Finance?

4. What is difference between Equity Shares and Preference Share? Under what circumstances each is considered suitable long term finance?