Class 5Moving Forward

Now, you need……

Evaluate your experience mapIdentify the key moments when users

might interact with your idea.

Specify the materials you needBased on your prototyping process.

Calculate the funds you’ll needMoney is often a scarce resource for an entrepreneur.

Identify partners to work withCreate an overview of people who can help you realize your idea.

Finally… Create an action plan

Evaluate your Experience Map

Specify the materials you need

Calculate the funds you need

Identify partners to work with

Create an action plan

For your reference

Then, you need……

PilotStart Small To Learn What Works.

A pilot is designed primarily to test the desirability, feasibility, and viability of your idea with customers at a small scale and on a limited budget.

Establish a Business Model

Determine what to test

Create a launch plan

Establish a business modelCustomerWho is the customer for your product or service?

OfferWhat is the value proposition that will make customers

wish to use your product or service?

RevenueHow will your product or service make money or

otherwise sustain itself in the marketplace?

TouchpointsHow will customers learn about your product or service?

Where will they access it?

Determine what to testDuring a pilot, it is important to test different variables

that will impact the success of your idea once it goes to scale.

Pricing

Payment Options

Incentives

Customer retention

Customer experience

Create a launch planConsider these in advance of launching a pilot.

Select your partners(upstream and downstream)

Pick your staff

Find a location

Set your initial price

Establish your branding

ScaleDevelop a strategy for growing your idea over time.

BOOTSTRAPPING

What is it?Raising capital to expand and replicate your pilot model without external partner.

When does it make sense?A. Working with local social entrepreneurs and other community partners proves

infeasible.

B. Your idea is so promising, and it becomes a highly lucrative and investor-friendly business.

FRANCHISINGWhat is it?Selling or licensing a business package to entrepreneurs consisting of a fully branded, ready-to-run social enterprise.

When does it make sense?If there are other social entrepreneurs who are interested in your idea and would be in a position to run their own sales and operations.

INTEGRATION

What is it?Combining forces with an existing social enterprise, government program, or nonprofit.

When does it make sense?When you’ve identified how your design might complement or leverage the offers of already existing organizations, products, or services.

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