human, robot - the order of operations
DESCRIPTION
From content marketing to painting houses, scale and automation shouldn't mean doing & shipping more and more of the same stuff cheaply. If you want to make a name for yourself, hire smart people to care about the end user's experience and automate the things that use up valuable time and brain power that should be aimed at creating awesome experiences. You just might be surprised by what happens when you trust the people in your processes, not the robots you designed to try and replace people.TRANSCRIPT
Human, Robot – The Order of Operations
by David Minchala, @daveminchala
@daveminchala | #HumanContent 2
Snap Poll
What’s on your automation wish list?
Outreach emailsLink prospecting
Audience researchPublishing to social media
Performance Reporting
@daveminchala | #HumanContent 3
Don’t turn this team…
@daveminchala | #HumanContent 4
…into this team.
@daveminchala | #HumanContent 5
What about scale?!
Do more stuff inexpensively?
Or
Satisfy more end users so they do business with you more often and
maybe tell others about you?
@daveminchala | #HumanContent 6
So…how?
@daveminchala | #HumanContent 7
8
Forehead Slapping Goal Matrix
Team Members Goals
Common Goals The Business Goals
Get lots of experience High volume Serve more customers profitably
Work on resumé-building “marquee” projects
Quality workHave impressive case studies and “marquee” clients
Career growth and security Profitable brand Full pipeline of
customers/clients
@daveminchala | #HumanContent
@daveminchala | #HumanContent 9
Automation Done Right
Facilitates fulfillment of a high volume of projects
While emphasizing qualityIn order to create a profitable brand
for everyone involved.
@daveminchala | #HumanContent 10
Tools
OpportunitiesWorkflowsProjectsTask assignmentCommunication
Learn these shapes to start:Proces
sStart/ end
yes / no
Input /output
Manual process
Document
www.gliffy.com
@daveminchala | #HumanContent 11
Tools
OpportunitiesWorkflowsProjectsTask assignmentCommunication
trello.com
@daveminchala | #HumanContent 12
Tools
OpportunitiesWorkflowsProjectsTask assignmentCommunication
http://www.littlebluemonkey.com/online-scrum-tools-part-4-trello-backup/
https://developers.google.com/apps-script/articles/sending_emails
@daveminchala | #HumanContent 13
Hand over the keys
