HUMAN TO HUMAN (H2H) MARKETING

MARRIOTT HOTELS AND RESORTS

Franz DahmenMBA 2B

Marriott Hotels and Resorts

What are the touch points they are active on?

Marriott Hotels and Resorts

Facebook One or two day

post Responses post in

less than 24 hours Thanks to nice

comments.

Marriott Hotels and Resorts

Twitter Several post per

day Promptly replies Lots of nice

comments with a thank you response

Marriott Hotels and Resorts

Google plus Lots of photos Give a lot of

information of new locations

Activities post very often

Also some videos are post

Marriott Hotels and Resorts

YouTube Lots of videos

publish almost daily

Information for share holder or future share holders.

Lots of videos of the history of the brand

Marriott Hotels and Resorts

Instagram Response to

pictures of guest. Lost of photos from

them and their guest

They promote activities and events in Instagram with pictures.

Marriott Hotels and Resorts

Conclusion: Marriott Hotels and Resorts has develop

a great way to keep in contact with their customers. they work very hard to keep in touch with those gust that take their time to write to them. Also they promote very well the hotels by replying to those negative messages in a very professional way.

Marriott Hotels and Resorts

My Recommendations They have all these platform but there is

not a direct access from their website. This make it more difficult for guest to see all these different communication tools .

Also when they post a picture they should comment where that picture was taken and by who. That way the guest can get an idea of how their hotel looks.