hungarian tourism promotion in croatia
DESCRIPTION
Hungarian tourism promotion in Croatia. Emese Tomka International Market Development Manager. ‘ H ISTORY’. Hungarian Tourism Plc. on new/ emerging markets. tourism promotional activity in Croatia and the Southern Neighboring Countries (as well) since 2011. WHY. HOW. Market research - PowerPoint PPT PresentationTRANSCRIPT
Hungarian tourism promotion in Croatia
Emese TomkaInternational Market Development Manager
tourism promotional activity in Croatia and the
Southern Neighboring Countries (as well) since 2011
‘HISTORY’
Hungarian Tourism Plc. on new/ emerging markets
WHY
CountryRoom nights
2010 2011 % 2012 %
SERBIA 87 500 104 688 + 116,8% 125 912 +115,5%
CROATIA 54 700 59 416 +106,8% 72 176 +116,0%
SLOVENIA 52 274 52 274 + 106,1% 61 303 +110,6%
HOW
Market research
Building up contacts – B2B, B2C
Introduce our activity/ appereance on the market:- CroTour tourism fair, Zagreb- Press conference & B2B workshop
Research on the Croatian travels
Image of Hungary
Main information channels: internet & travel agencies website
Most important: price! (+distance, motivation, etc.)
Search on the internet, but don’t make the reservation yet
Future trends (according to the Croatian tour operators)
- Younger generation: Budapest city-break, Balaton, festivals
- Older generation: Spa-wellness, gastronomy, countryside,
Pécs city-break
- Closer destinations!
* Research by: Hungarian Tourism Plc.
WHAT
Budapest city-break
Spa & Wellness
Culture
Festivals & Events
Wine & Gastronomy
Neighboring region(s)
(Pécs & surroundings)
From more then 50 marketing actions* half on the Croatian market!* S
outh
ern n
eighb
orin
g m
arke
ts, 2011-2012.
Activity and projects on the Croatian market, 2011-
Putovanja za dvoje' media famtrip, Budapest
Central media & tour operator study tour
Obzor putovanja tour operator famtrip
Visit Pécs Pass
‘Putovanja za dvoje' media famtrip, Pécs&surround.
UHPA cooperation - Destination of the year
Place2go tourism fair
Qatar famtrip, tour operators
CroTour,UHPA stand + B2B workshop, Zagreb
Red Carpet' media famtrip
Sziget Festival media study tour
"Voda nas spaja" wellness expo
Online media campaign - spa &wellness
Facebook "posjeti madjarsku" prize game
etc… 2013.
Business2Business
„Hungary – UHPA destination of the year 2012/13”
- presentation at the general assemblies
- tourism fairs in Zagreb
- PR article and cover image at the associations calendar
- organizing B2B meetings, workshop
- logo, articles etc. in the UHPA material
- stand at the conference organized
by the UHPA
Mađarska ima more….
…termalnih izvora (09.2012)
- Intensive online campaign
- Special, discounted offers
- NEW! Facebook profile
‘Posjeti Mađarsku’
3000 fans in 3 weeks!
Business2Costumer
Mađarska ima more….
…dobre glazbe/ zabave (06.2013)
+1500 fans on the first week of the campaign!
- NEW! hr.gotohungary.com campaign site
- Welcome in the EU
- Intensive online campaign
- Special, discounted offers for the festival season