hunger-free minnesota - introduction
DESCRIPTION
Hunger-Free Minnesota is a statewide campaign to fight hunger in our communities. It unites a coalition of business people, community leaders, government policy specialists, communities of faith, food banks, food shelves, aligned agencies and thousands of community members in a challenge to close the missing meal gap in every county in Minnesota. Our goal is to close Minnesota’s gap of 100 million missing meals, annually and sustainably, for Minnesotans in need by 2015. Hunger-Free Minnesota partnered with The Boston Consulting Group to build a data-driven business plan with a set of initiatives that would add 100 million meals by 2015.TRANSCRIPT
A Collaborative Campaign to Fight HungerFall 2013
Hunger in Minnesota is WidespreadBut it’s not evenly distributed
• 600,000 food insecure• Statewide food insecurity at
11.5%• Highest food insecurity occurs in
the Twin Cities and northern Minnesota
Source: Analysis performed by Professor Craig Gunderson (University of Illinois); Boston Consulting Group analysis (2012)
2.4% – 6.5% 6.5% – 8.0% 8.0% – 9.8%
Food insecurity rate9.8% – 12.8% 12.8% – 47.9%
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But food insecurity % alone doesn’t tell you how much food they need
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Missing Meals GapNumber of Meals Needed After Assistance
• Supply: Calculated supply of emergency food and government programs• Demand: Calculated the number of meals needed annually by food insecure
people• Net: Calculated net missing meals gap for each neighborhood
Neighborhood (St. Paul)
Neighborhood (St. Paul)
The Family Place
Dorothy Day Center Emergency Food Shelf
Main Street Housing Partnership
Health Care for the Homeless
Safe Zone Faceto Face Health
Downtown St. Paul(Census tract #2712302300)
Supply :Food shelves
Meal programs SNAP
NSLP/SBPWIC
CACFPSFSP
Net missing meals gap
Demand :Meals needed
annually by food insecure people
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600,000 Minnesotans Are Missing 100 Million Meals Annually
8,530 – 42,79142,792 – 59,24159,242 – 77,979
Total number of missing meals77,980 – 105,525105,526 – 609,631
• Our gap is knowable • Our gap is addressable• Minnesota can work together
toward addressing this knowable gap
5Source: Analysis performed by Professor Craig Gunderson (University of Illinois);
Boston Consulting Group analysis (2012)
Our Approach:Hunger as a Distribution Issue
SUPPLY DEMAND
Food productionPrograms that enable
acquisition of food
100 million missing meals
600,000 food insecure
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Our Finish Line: Add 100 Million Meals by 2015
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How We Built Our Action PlanPartnered with Boston Consulting Group
Defined the missing meals gap
Estimated level of confidence for completion
0
250
500
Init. 4 TotalInit. 3Init. 2Init. 1
Quantified the meal impact
Built theaction plan
Identified growth initiatives
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20 Million Meals
30 Million Meals
50 Million Meals
TARGETS:
School Breakfast
After-School Meals
Women, Infants, & Children Program
SNAP Demand Generation
Agricultural Surplus
Retail Food Rescue
Prepared Food Rescue
System Capacity
OUR INITIATIVES:
ACTION PLANDeveloped in partnership with Boston Consulting Group
CHILD HUNGER
SNAP
EMERGENCY FOOD SYSTEM
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How Do We Get This Done?
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Hunger-Free MinnesotaStatewide Leadership
Ken Powell, Chairman & CEO
Greg Page, Chairman & CEO
Jack Larsen, CEO, Medicare & Retirement
Jeff Ettinger, Chairman & CEO
Terry Scully, President, Financial Services
Pat Donovan, President & CEO
Sarah Caruso, President & CEO
Rob Zeaske, CEO
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Hunger-Free MinnesotaKey Community Implementation Partners (selected examples)
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Our Minnesota Model
Investing in Transformational
Solutions
Driving a Common Agenda
Catalyzing Collective
Action
Creating Shared Performance Measurement
Redefining Hunger as a
Solvable Problem
Supporting Backbone
Org Structure
Changing the trajectory of hunger-relief in Minnesota
Building shared
understanding of the
problem and a collective
approach for solving it
Cross-sector stakeholders
undertake specific
activities that are supported
and coordinated
under an overarching
plan of action
All goals and activities are
measured and reported with one metric =
meals
Through education, awareness, and data
Dedicated team to
drive leadership, coordinate
activities, and raise new
funds
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Investing in Transformational SolutionsInvestment Approach
• Within our Action Plan parameters, and by working closely with other public and private funders, we focus our investments in three areas:1. Targeted statewide initiatives to increase the # of meals provided
for hunger-relief2. Fostering community innovation using data-driven and collaborative
methods to create new meals3. Promising models enabling greater access to meals4. Redefine the conversation around hunger: it’s a solvable problem
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Driving a Common AgendaData-driven methods
Data-driven methods help us:
1. Build a better understanding of our problems
2. Identify highly effective and transformational solutions
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13.1M Missing Meals162 School Districts
25 school districts have at least 100k missing meals. Moving these districts to below
40% of missing meals nets 3.0M meals
School Breakfast ProgramEXAMPLE: Performance Analysis by School District
16Source: Minnesota Dept. of Education (2011-12), HFMN analysis (2013)
SNAP Demand GenerationEXAMPLE: 90% of SNAP Leakage from Two Barriers
Demand Generation Opportunity
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Driving a Common AgendaCross-Sector Stakeholders Build Collective Solutions
SNAPMarketing Awareness
Agricultural Surplus
Emergency Food System Capacity
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Catalyzing Collective Action
We drive action of our initiatives by coordinating and supporting mutually-reinforcing activities
Align Investments
& StrategiesResearch & Planning
Experiment
Execution of Programs
Collect &
Report Data
Initiative Goal
PilotPrograms
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Catalyzing Collective ActionEXAMPLE: After-School Meals via CACFP
120,964 children eligible for 20.6 million CACFP after-school meals
20Source: Minnesota Dept. of Education (2012-13), HFMN analysis (2013)
Schools
Umbrella Not-for-Profits
After-School Program Networks
City Parks & Rec
For-Profit Meal Providers
Soliciting SponsorsRaising Awareness Creating Meal Service Capacity
Hunger-Free Minnesota
Youthprise
Sprockets
UnitedHealth Group
Hunger-Free Minnesota
Minnesota Dept of Education
CKC Good Food
CKC Good Food
Shared Performance MeasurementOne Measurement of Success = Meals
We directly measure or convert all performance data into a “meals” metric
This allows us to gauge success toward our goal of adding 100 million meals by 2015.
Emergency Food System
10.7 million meals added TOTAL
46MillionMeals Added
Child Hunger
1.3 million meals added
SNAP
34 million meals added
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Hunger: A Solvable IssueRedefining the Hunger Conversation
Minnesota Public Radio statewide partnership
Produced 100+ local stories on the issue of hunger and its solutions.
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Hunger: A Solvable IssueRedefining the Hunger Conversation
Our data and collective actions have created new local and national conversations
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Backbone OrganizationHunger-Free Minnesota Executive Staff
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Jason Reed, Director of Strategy & Corporate PartnershipsEmail: [email protected] Twitter: @jasonreedmn
David Dayhoff, Director of Partnerships & AdvocacyEmail: [email protected]: @daviddayhoff
Ellie Lucas, Chief Campaign OfficerEmail: [email protected]: @lucasellie