Hungry Hungry HippiesAustin Toombs

Stephen Miller

Kai Wang

Jeremy White

We love our environment

The Problem

Most people would choose to make more sustainable decisions if those decisions were easier to make.

Most people would choose to make more sustainable decisions if those decisions were easier to make.

Most people would choose to make more sustainable decisions if those decisions were easier to make.

Most people would choose to make more sustainable decisions if those decisions were easier to make.

Most people would choose to make more sustainable decisions if those decisions were easier to make.

but…

It is not easy.

Our Solution

Help people make the thoughtful lifestyle adjustments they already want to make.

Help people make the thoughtful lifestyle adjustments they already want to make.

Help people make the thoughtful lifestyle adjustments they already want to make.

Help people make the thoughtful lifestyle adjustments they already want to make.

The Idea

Grocery Shopping

Grocery Shopping

Mobile

Grocery Shopping

Mobile

Provides Knowledge

Grocery Shopping

Mobile

Provides Knowledge

Enable Change

What it isWhat it is not

What it is not

What it is

Help user find the most sustainable product

What it is not

What it is

Help user find the product that aligns with their values

Help user find the most sustainable product

What it is not

What it is

Help user find the product that aligns with their values

To be used during the entire shopping trip

Help user find the most sustainable product

What it is not

What it is

Help user find the product that aligns with their values

To be used during the entire shopping trip

To be used during those confusing moments

Help user find the most sustainable product

What it is not

What it is

Help user find the product that aligns with their values

To be used during the entire shopping trip

To be used during those confusing moments

It is not a replacement for research

Help user find the most sustainable product

What it is not

What it is

Help user find the product that aligns with their values

To be used during the entire shopping trip

To be used during those confusing moments

It is not a replacement for research

It is a supplement to research

Help user find the most sustainable product

What it is not

What it is

Help user find the product that aligns with their values

To be used during the entire shopping trip

To be used during those confusing moments

It is not a replacement for research

It is a supplement to research

Help user find the most sustainable product

It is not a grocery shopping list

What it is not

What it is

Help user find the product that aligns with their values

To be used during the entire shopping trip

To be used during those confusing moments

It is not a replacement for research

It is a supplement to research

Help user find the most sustainable product

It is not a grocery shopping list

It is a comparison tool

What it is not

What it is

Help user find the product that aligns with their values

To be used during the entire shopping trip

To be used during those confusing moments

It is not a replacement for research

It is a supplement to research

Help user find the most sustainable product

It is not a grocery shopping list

It is a comparison tool

It is not the solution

What it is not

What it is

Help user find the product that aligns with their values

To be used during the entire shopping trip

To be used during those confusing moments

It is not a replacement for research

It is a supplement to research

Help user find the most sustainable product

It is not a grocery shopping list

It is a comparison tool

It is not the solution It is a means of reducing plausible deniability

The ConceptLet us take you through a scenario…

Introducing…. Liz!

Liz is at the grocery store to pick up some items for the week.

Liz is experiencing decision paralysis.

Liz uses her smartphone to make an informed decision.

Demo

a. Selecting Categoriesb. Comparing products

What’s in the tags?

Fiducial Marker

As for Liz.

She values…

and…

…a decision is made based on what she values.

Liz decides to go with a product that aligns with her values.

The cereal aisle posed the same challenges.

Demo

This demo shows what the app may look like in real life.

Mission Accomplished. Earth friendlier and happier.

When Liz gets home…

Scan Receipt

Scan Receipt

More Options

History View

Preference Sliders

To sum it up…

Educate people about the environmental impacts of their purchasing choices, by

Slow Change over time…

Educate people about the environmental impacts of their purchasing choices, by

being more aware of

Slow Change over time…

Educate people about the environmental impacts of their purchasing choices, by

being more aware of

a. the options they have, and

Slow Change over time…

Educate people about the environmental impacts of their purchasing choices, by

being more aware of

a. the options they have, and

b. the impact they can make

Slow Change over time…

Future StrategiesLooking ahead

Special labeling for products and receipts at grocery stores to allow scanning

The Future

Special labeling for products and receipts at grocery stores to allow scanning

The Future

Include element(s) to reinforce reflection

Special labeling for products and receipts at grocery stores to allow scanning

The Future

Include element(s) to reinforce reflectionProduct demand may change over time

Thank you!Any questions?

CreditsPeople• Liz• Chen, Katie, Dawn (Diary Studies)

Typeface• Archer

CreditsImages• http://fiftyfootshadows.net• http://thefoodfarce.com/• http://img4.realsimple.com/images/home-organizing/green-

living/0412/black-bags_300.jpg• http://www.thewholesaleoutlet.net/image/GarbageBags.jpg• http://thumbs.dreamstime.com/

thumblarge_150/117994334210WPUe.jpg• http://cdn.uberreview.com/wp-content/uploads/grocery-bag-

trash-can.jpg• http://www.lowes.co.nz/assets/Uploads/

gastanker31of210.jpg• http://images.thecarconnection.com/lrg/2009-toyota-prius-

5dr-hb-touring-natl-side-exterior-view_100243793_l.jpg

The Boy Scout Slides!

Slow ChangeChanging slowly

The Rider

Don't just say "make sustainable decisions" but show them how to make those decisions and help them do it

Tweaking the environment

Product Labels

Making it easier for them to compare products.

By creating new product label

The Path

The ElephantThe visualizations.

In relation to your values:- Animal Cruelty: Sheep says ‘Thank you’!- Waste dump: lesser waste.

Other Technologies Amazon Flow Fiducial

Why Mobile?!

Hot Triggers1 (B.J. Fogg)

1. http://www.behaviormodel.org/

The Categories

The categories that are displayed on the screen depend on what is included in the view. If everything in view is a canned food, then the categories will be "corn," "green beans," "peas," etc. If, for some strange reason, there is some beef, some fresh produce, and some canned vegetables in the same shot, then the categories displayed will be something like "meat," "canned goods," and "produce."

What if they say no?

If we can't convince a major supermarket store to go along with this plan, the we target the manufacturers themselves and suggest that they include scan-able stickers on their products.

If that doesn't work out, then we get together with the geniuses at Amazon and figure out how to recognize the products based on their packaging, much like how Flow works now with book and album covers.

Information Sources

• Product ratingso 3rd party rating of products (i.e. Food Alliance

certifications)

• About average users/other peopleo We are not as interested in average user as we are in

average products

What about Crowd-Sourcing?

Crowd-sourcing require people to be knowledgeable. Our app targets the users who don’t necessary have these knowledge.

Crow-sourcing may be implemented in the future, but currently it doesn’t make sense to implement.

Why even given a choice at all?

We provide user with the preference slider because unlike other metrics, there is no one single right way to judge sustainability.

Using our users’ concerns are more likely to get them engaged.

Why did we go with shopping?

Consumer demand can change industries.

http://www.changewaveresearch.com/articles/2010/07/smart_phones_20100714.html

Is this just a crutch?No.  After using the app, users gain:  a new awareness that some products are more sustainable than

others the resources available to do their own research a strengthen resolve in finding the most sustainable products.

We are easing people who already care about sustainability into becoming researchers by first eliminating plausible deniability of the issues. We introduce many factors which account for the sustainability of a product. The sheer number of factors will cause them to reflect on what issues they consider important.  We will make our sources available for them to do their own research. 

By providing striking visualizations, we will strengthen their resolve to be more sustainable.

Survey Data

Survey Data

Survey Data

Survey Data

Survey Data

Survey Data