hướng dẫn thiết kế logo hiệu quả.pdf

8/11/2019 Hng dn Thit k logo hiu qu.pdf

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I AM

OCCUPATION : CREATIVE AT IDFCTRY.COM

EDUCATION : THE DUTCH ACADEMY OF ART AND DESIGN

RIETVELD ACADEMIE AMSTERDAM.

PHILOSOPHY : EVERYTHING IS A CHANCE.

THINKS : REALITY IS CHAOS

NAEVE BELIEF : EVERYBODY IS CREATIVE.

MOTIVATION : LETS MAKE BETTER MISTAKES TOMORROW.

DO YOU HAVE A DESIGN PROJECT YOU NEED HELP WITH?

I WOULD LOVE TO HEAR ABOUT IT.

PLEASE SEND AN EMAIL: [email protected]

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LOGO DESIGN

A logo is a graphic mark or emblem commonlyused by commercial enterprises, organizationsand even individuals to aid and promote instantpublic recognition.

Logos are either purely graphic (symbols/icons)or are composed of the name of the organization

(a logotype or wordmark).

http://en.wikipedia.org/wiki/Logo

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OCThe first multinational corporation ever. Its logo is still found all over the world these days.

The VOC Monogram, literally United East Indian Company

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SIMPLE

THINK K.I.S.S.*A simple logo design allows for easy recognitionwhich makes it VERSATILE& MEMORABLE.

Powerful logos feature something unique withoutbeing overdrawn.

A powerful logo makes a quick statement.

*Principle of design; which translates to: Keep It Simple and Stupid.

http://en.wikipedia.org/wiki/KISS_principle

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It has been ranked by Rolling Stone Magazine as one of the 8 best logos of the past thirty-five years.

The hidden arrow is a form of subliminal advertising of the brand,

symbolizing forward movement and thinking. Brilliant.

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8/26The Chanel logo design was designed in 1925 by Coco Chanel herself and remained unchanged ever since.

The overlapping double C comes from the name Coco Chanel.

Coco is the nickname used by founder, Gabrielle Chanel.

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MEMORABLE

FAME! REMEMBER MY NAME!A powerful logo design should be memorable.This is achieved by having a SIMPLEandAPPROPRIATElogo.

Uniqueness. Be your own brand. In the end, instantrecognition is the holy grail.

The next time a customer needs your kind ofbusiness, hell choose you just because of brandrecognition. Dont try to emulate another company.

http://www.youtube.com/watch?v=2COKt6DqSaQ

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10/26This relative unknown logo from a TV producer is absolute phenomenal.

Dare to differ. In its own simplify way this logo is say:

We are creative, we challenge the status quo.

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TIMELESS (1)

Avoid trends. Trends come and go.

A good logo should be timeless.

Will the logo still be EFFECTIVEin 10, 20, 50 years?

And avoid trends. Avoid trends. Avoid trends!

When it comes to brand identity LONGEVITYis key. Dont follow the pack. Stand out*.

*Did I mention to avoid trends?

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TIMELESS (2)

REDESIGN: EVOLUTION V.S. REVOLUTIONWhen to comes to the task of redesign, commityourself to the heritage of the existing logo.

EVOLUTIONis preverent on the choice of revolution.

The germany say:in der Beschrnkung zeigt sich der Meister*

Take up that challenge.* in the limitation itself shows the master

(in fact essential to all graphic design).

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VERSATILE (1)THE ABILITY TO ADAPT

A good logo should be able to work acrossa variety of mediums and applications.

VECTOR FORMATis master.It ensures that the logo can be scaled to any size.

A good logo should be able to work both in

horizontal and vertical formats.

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VERSATILE (2)

Ask yourself; is the logo still effective if its:

- Printed in one colour?

- Printed on the something the size of a pencil?- Printed on something as large as a billboard?- Printed in reverse(ie. light logo on dark background)

Tip: design logos in black and white. Colours come later.

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19/26The star is also referred to as an edelweiss, the swiss national symbol.

Developed in 1913. Used a small circle-based design to depict the snow-covered tip

of the Montblanc mountain and the fine quality of the pens.

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20/26Target Corporation, usually known simply as Target.

The bullseye, the TARGET character, it one of the most their recognizable

rands logos ever designed.

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Favicons: the mini graphics in the browsers URL bar specifying a particular web-site.

It is a graphic art form on it own. Making something good, limited to 16 colours and

16x16 pixels is the true graphic designers challenge.

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23/26Red Bull is an energy drink, based on market share, it is the most popular energy drink in the world.

Belive me, a logo with two bulls colliding headon, is appropriate for a drink

that gives you an energy boost. And even the annoying Magenta colour is appealing

to your emotions in a way that comes headon in your eyes.

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Toys R Us, is the largest toy-centered retailer in the United States.

The reverse R, imitates a small childs backward writing of R, which is short for are.

One big advantage of a good name that says it all: you dont need any long and

incomprehensible mission statements anymore. Everybody knows what you do an how.

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THE BATTLE OF THE BEST(?)

Just for fun. Source: Fortune. How ever questionable the contenders are, the winner isnt.

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DISCLAIMER

THE INFORMATION IN THIS DOCUMENT IS INTENDED FOR INFORMATIONAL AND EDUCATIONAL

PURPOSES ONLY, TO PROVIDE READERS BETTER UNDERSTANDING ABOUT GRAPHIC DESIGN

AND CORPORATE DESIGN.

ALL DESIGNATED TRADEMARKS AND BRANDS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.PLEASE RESPECT THEM.

IDFCTRY.CO

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