hustle con: more with less: scaling with simplicity with david bladow, founder of bloomthat
TRANSCRIPT
@dbladow #hustlecon
Ask yourself
If sending flowers was as simple as sending a text, would you send
them more often?
The BloomThat story
• Personal pain point • Y Combinator • Raised $7.6M in Series A • Expanded nationwide in
February
@dbladow #hustlecon
@dbladow #hustlecon
Summer 2015
Burning through $550k a month, you only have 4 months of cash left to live.
What do you do?
Expansion is hard
• Over-complication • Process didn’t scale • Running multiple
companies
@dbladow #hustlecon
Questions for survival
• How can we sustainably scale our original idea?
• How can we streamline internal operations?
@dbladow #hustlecon
Key learnings
• Start narrow • Don’t mask • Talk to your customers • Understand your
evolving founder role • Create clear filters
@dbladow #hustlecon
Changing consumer behaviors
• BloomThat as a verb • Synonymous with
‘thoughtfulness’
@dbladow #hustlecon