huy daoroy mcelmurrypriya vaidyanathan pro shopper
TRANSCRIPT
Problem
• Shopping is time consuming!• Shopping list• Coupon collection
• In-store navigation
• What’s the best deal?
• What’s the best product for ME?
Pro Shopper
• Mobile companion app• Efficient route planner• Smart product locator• Quick product comparision• Tailored to your preferences
• Highlights the best deals• Coupons & Store
promotions
Common Themes
All participants Have a Written Shopping
List
Choosing Items in the Store is Challenging
Comparison Shopping is Time
Consuming
“Impulse Buy” When Item is On Sale
Hard to Navigate Store Efficiently