hvilke fordeler har maritim industri av ”big data”?...• strong competition drives scale and...
TRANSCRIPT
INNOVASJONSKONFERANSEN 2015
Hvilke fordeler har maritim industri av ”Big Data”?
Gunnar Johansson Transport Industry Leader at IBM Nordic and Board member at ITS Norway
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Technology is the most important external factor for companies' future
The New World is Inter-Connected The Integration and Orchestration of the Physical and Digital world for all parts of the transport system
Sensor to Sensor Sensor to Customer Sensor to Enterprise Cloud as the Integration
Hub Connection Enabler Context Awareness
Empowered Customers Application Ecosystems Geo-spatial awareness Personalization
Conversation and Collaboration
Personalization Real-time Interactions Trust
Structured and Unstructured Big and Small One source of “Truth” Empowers Forces of
Change
Analytics Cognitive Computing Insight and Visualization
Transportation system
4 Source: Netflix
”Big data analytics” has already sat down in our couch
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Title: Back to the Future, 1985 Director: ROBERT ZEMECKIS Stars: MICHAEL J. FOX, CHRISTOPHER LLOYD, LEA THOMPSON
This is not the first technology shift on earth!
How will “Big data analytics” change the business rules in the transportation eco system?
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Optimized operation and maintenance
Connected Vessel, Vehicle and Train
Optimized Logistic and Control
A Smarter Planet
Connected car will change the eco system and make transport systems safer and more efficient!
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Real Time Speed
Real Time Breaking
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Route map and station visualization Active icons
Real-time day of operations KPI monitoring Historical comparisons
Intelligent Terminal Operations a Central Collaboration Platform, dashboard integrates video alerts & camera
feeds, predictions, standard operating procedures and communications to enable faster response
© 2014 IBM Corporation
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The emphasis today, is to put the customer at the center and manage sales and service delivery throughout the customer journey experience
Developing an Integrated Traveler Eco-system is required to reduce the Complexity and Respond to
Customer Expectations and Demands
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Smart Open data solutions to improve traffic management and end user services
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Intelligent Transportation
3rd party applications
Traffic Prediction
Modeling & Simulation
Video Analytics
Visualization & Analytics
Video Cameras
ALPR Cameras
Bluetooth Vehicles Social Media
Loop Detectors
Adapters
...
Integrated Environmental Monitoring •Integration with daily operations •Integration with new sensors •Robust, reliable and more standardized HW and SW •Real/right time capability •Life cycle monitoring systems •Improved analytic capabilities
Overall scope: Three specific decision
support needs
Extend operational window Use Case 2: Resource Monitoring
Detect and quantify leaks Use Case 3 Leak Detection
Deposit drill cuttings safely Use Case 1: IEM Drilling
Guidelines for future business opportunities
• Strong Competition drives scale and low speed at sea • Urbanization drives high speed logistics and specialization of
harbor terminal operation and re-evaluate location
• e-Commerce and customer service demands will force shippers to re-evaluate location of their manufacturing facilities and distribution model
• Big Data and Analytics will be a commercial competitive advantage but also tool for legal compliance and environment control
• But; security, security and security
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IBM FL Experience Highlights
• Application Development and Maintenance
• Global Process Services • Strategic Outsourcing • Operations Optimization • System Transformation • Merger Integration Planning &
Execution • Customer Experience / CRM • Business & Operations Strategy • IT Strategy Assessments /
Roadmaps • Workforce Mobility • Service Oriented Architecture
Design • Self Service Sales & Solutions • ERP Implementation • Complex Program Management
IBM has more than 50 years of experience working with the world’s leading freight logistics providers industry, delivering services and solutions to meet their ongoing needs.
In 2004, IBM acquired Maersk Data as a means to solidify our partnership and extend our reach into container shipping.
The Port of Singapore Authority optimizes transshipment planning
Need • This port needed a way to assign yard
locations that would satisfy a stringent set of safety and operational conditions
Solution • This port implemented an intelligent ship
planning module developed using IBM ILOG Constraint Programming.
Benefits • The port can now produce a loading plan in
less than 30 minutes
• Stringent location planning
• Faster vessel turnaround
• Improved staff productivity
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Thank you!
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Gunnar Johansson IBM Transport Industry Leader Member of the board at ITS Norway [email protected]
Ask Watson
Watson: Hi Karl. I’m very sorry but due to a switch failure you will arrive about 90 min later than expected at about 15:20 in Darmstadt. Is there anything I can do for you? Karl: Yes, I will be too late for my client meeting and will have to postpone it to the next morning. I need hotel and a suggestion for dinner in the evening.
Support, Services & Commerce “MY Companion“ A travel companion fully powered by Cognitive Computing
• Watson pro-actively reaches out to Karl
• Watson considers his door-to-door journey to Elisabethenstr in Darmstadt and the new arrival time
• Watson incorporates information from operations such as the switch failure
• Karl can immediately react and ask for specific help related to his journey
Highlights
Karl’s train will arrive 25 min late in
Frankfurt and he will not catch his
connecting train.
• Watson considers hotels near by his destination
• Commerce partners of Railway will primary be proposed
• Watson supports also with the booking process as the backend system of Railway seamless incorporates many commerce partners
• Vouchers will be stored on the smartphone next to the tickets in the Navigator app
Highlights
Karl needs to stay in Darmstadt over
night. Watson will support in booking hotel and dinner.
Ask Watson
Watson: I would propose the Best Western Plus Hotel just around the corner. For dinner I’m very glad to offer a voucher for the Café Extrablatt in the city center. What do you think?
Watson: OK. Please give me a second to arrange your evening.
Karl: Great. Please book and send me the voucher.
Support, Services & Commerce “MY Companion“ A travel companion fully powered by Cognitive Computing
• Watson pro-actively considers the need to change the return journey
• Commerce partners will primary be proposed
• Karl just needs to drop his meeting schedule and Watson can act
• Natural language dialogue helps Karl to cope with the situation as painless as possible
• Watson in continuously learning and getting better
Highlights
Karl’s evening is secured. The
Navigator app as the personal companion stores the voucher. Rebooking the trip home will be done
hassle-free.
Ask Watson
Watson: You now have a reservation at the Best Western and a voucher of 5 € for Café Extrablatt has been pushed to the Navigator application. Also your return tickets are still valid, should I book new reservations for you?
Watson: OK. New reservations will be made and pushed to Navigator app. Once again, sorry for the inconvenience.
Karl: Indeed, My meeting will end at 11:00 so arrange accordingly.
Support, Services & Commerce “MY Companion“ A travel companion fully powered by Cognitive Computing