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How They Work?

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Top manufactures:

a)Toyota: Prius, Camry, RX 400h, Highlander, GS450h, LS600hL

b) Honda: Civic, Accord, Insightc)Ford

d)GM

e)Nissan: Altima Top registered countries:

o USA - 62%

o Japan -17%

o Canada -4%o UK -3%

o Netherlands -2%

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Hybrid car market outlook

US remains the largest hybrid car market that accounted for nearly70% of global hybrid sales in 2009 largely due to volatile oil prices &increased environmental awareness.

Mass adoption of hybrid cars especially in US will provide immenseopportunities for the hybrid players.

Toyota & Honda are the leading players in the global hybrid market.In global hybrid car industry, strategies differ from player to player.

Because of their higher initial cost, the market share of hybrids islikely to be limited to half or less than half of all light-duty vehicleseven in the long-run, unless policy and market conditions changesignificantly in its favor.

Strategies of the two big players:

a)Toyota

b) Honda

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Hybrid car market forecast

Sales recorded by the global hybrid vehicles market areexpected to surge at a CAGR of around 12% during2008-2015.

Hybrid cars sales in the US market are likely to cross 1

Million Mark by 2012. Hybrid vehicle production in Japan is projected to hit a

CAGR of 6.6% from 2008 to 2011.

HEV battery market is likely to attain a CAGR growth

rate of around 10.4% during the period spanning from2010 to 2015.

Hybrid car component market is expected to grow at aCAGR of 17.4% during 2008-2012.

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Adoption Of Hybrid Cars

Reasons for Adoption:

1. Energy instability and higher gas prices,

2. Customers are pushing for cleaner and moreefficient solutions.

3. Global warming

Hybrids have saved more than an estimated onemillion barrels of crude oil, three million poundsof smog-forming gases, one million metric tons ofcarbon dioxide and an estimated 125 million

gallons of gasoline.

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Categories

Hybrids fall into four main platforms:

Full hybrids

Mild hybrids Light hybrids

Plug-in hybrids.

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Source: www. hybridreview.com

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NISSAN

"They make a nice story, but they're not a a

good business story yet because the value is

lower than their costs," said Nissan Chief

Executive Carlos Ghosn.

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Opportunities for Hybrid Car No Energy usage during idle

Use less energy than gas motors at low speeds

Rush Hour Stop & Go driving Electric Motor

Higher Speeds - Gas motor for peppy feel

Batteries get charged while running

Fuel Efficiency Improvements in Aerodynamics

Weight Reduction

Smaller ,less powerful gas Engine

Green advantages Cut Emissions by 25-30 % over most fuel efficient gas powered models

Less maintenance Regenerative Braking

Captures Breaking Energy in onboard battery

Tax Incentive Can reduces cost up to $3400 depending on the cost.

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Challenges for Hybrid Car

Complex & Expensive

Batteries are heavy

Larger repair bills

Less Fuel Savings ($405) Honda Insight 635 Honda Civic

May never recoup the added initial cost

Acceleration

Disposal of batteries.

Transition Technology Hydrogen and Methane fuel cell powered cars may be the cars

of the future

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10 Reasons to BUY a hybrid car

1. Small in size

2. Automatically rechargeable batteries

3. Better mileage, and fuel-efficient

4. Reduced drag and reduced friction

5. Less emission and Eco-friendly

6. Power-train technology

7. Lifetime saving

8. Support future hybrid development

9. Reduce oil dependency

10. Image

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How to make your existing car GREEN

Aggressive driving (speeding and rapidacceleration and braking) can lower gas mileageby as much as 33% at highway speeds and 5%around town.

Observe the speed limit A warmed-up engine is more fuel-efficient than a

cold one

Avoid carrying unneeded items. An extra 100 lbs.can decrease fuel economy by 1-2%.

a loaded roof rack can decrease your fueleconomy by 5%.

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Toyota Prius

5 door hatchback/sedanhybrid electric car

First mass-produced hybrid,introduced in Japan in 1997

Solar powered ventilationinside car

Can travel upto 716 miles onone tank of fuel

139,174 sold in Europe since2000 launch

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Honda Motor Co.'s Insight isdisplayed at the Hondaheadquarters in Tokyo, Japan.

First generation launched1999, second generation 2009

The Insight, the cheapest gas-electric hybrid on market,ranked as the top-sellingvehicle in Japan, the first time ahybrid clinched that spot.

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Chevrolet Volt (GM)

Lithium-ion battery, withpetrol range-extending

engine

Launch scheduled for

2010

40 mile battery range

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IN 2009, MERCEDES WILL

INTRODUCE ITS FIRST HYBRID

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Thank You