hybris solution brief hybris marketing - sap.com€¦ · however, this human model doesn’t scale....

hybris Solution Brief

Hybris MarketingMarket to an audience of One

However, this human model doesn’t scale. While compa-nies have invested heavily in digital solutions to attract, convert, and retain customers, the solutions can’t deliver the same personal finesse that human interactions can provide. that is, until now.

the hybris Marketing solution is a game changer, enabling individualized, contextual marketing on an unlimited scale.

the solution draws on a deep pool of customer data to identify each customer’s unique intent, including: past purchases and propensity scores, and implicit buying signals observed during recent or live browse sessions. based on this real-time customer context, hybris Market-ing delivers unparalleled customer engagements across channels to drive growth and customer loyalty.

People are intuitive. A shop owner can meet a customer and immediately pick up on explicit and implicit cues that signal intent: What is the customer shopping for? Do they seem eager? Hesitant? Concerned? They can then provide assistance tailored to the customer and the situation – offering a recommendation, an up-sell, or even an incentive to nudge the customer into making a purchase.

Objectives Solution Benefits Quick Facts

Market to an Audience of One | 01> see next page: What is Contextual Marketing?


Market to an Audience of One | 02

WHat is COnteXtUaL Marketing?as consumers, we all have experienced personalized marketing attempts that have fallen short of delivering true personal-ization. need an example? Just check your email inbox or watch your next online interaction with a brand. Most attempts at personalized marketing lack insights into the context of each individual customer’s latest engagements.

Contextual Marketing is the next evolution of “personalized” marketing. It blends together three types of customer information:

Having all three phases of customer information provides a deeper level of insight that can be leveraged to deliver individualized customer experiences that are in the context of the most recent and relevant engagement. you can decide on the best action for the situation, be it an offer, promotion, or a simple message to help move the customer through the buying journey. the responses from each

interaction are captured into the customer’s profile so that the next contextual marketing opportunity can be even more relevant.

you can use the hybris Marketing solution to gain real-time INSIGHT into customer intent, to deliver contextually rele-vant EXPERIENCES, and to market with speed and AGILITY.

Past interactions Historical transactions, including orders, purchases, payments, etc.

Anticipated behaviors Propensity scores leveraging predictive analytics

Present Motivations and Intent in the moment context

> see next page: hybris Marketing suite


Market to an Audience of One | 03> see next page: gain real-time insights into Customer intents

The hybris Marketing solution consists of nine products, that will change the way marketers engage with customers.

INSIGHT

hybris Marketing Data Management

hybris Marketing segmentation

hybris Marketing recommendation

EXPERIENCE

hybris Marketing Convert

hybris Marketing acquisition

hybris Marketing Loyalty

AGILITY

hybris Marketing Planning

hybris Marketing Orchestration

hybris Marketing insights



gain reaL-tiMe insigHts intO CUstOMer intentsto engage successfully with today’s customers you need more than just information about their past interactions. you need in-the-moment insights that reveal their motivation. the hybris Marketing solution provides a blended view of explicit and implicit customer behavioral data that can reveal their true intent. Leverage these real-time insights to proactively target and deliver individualized experiences that can help increase conversions and profits for your business.

Gain deep customer insights with these hybris Marketing products:

> see next page: screenshots of hybris Marketing products


Capitalize on enriched customer infor-mation from all interactions and sources to track context, interests and predic-tions for a real-time 360-degree custom-er view. Leverage powerful analytics and discovery tools to analyze hidden cus-tomer behavior patterns, and visually see and gain insights into all relevant cus-tomer journeys.

hybris Marketing Segmen tation

accurately build target groups and seg-ments. Leverage visualization tools to easily discover hidden trends and identify micro-segments. Use the waterfall user interface with a rich set of targeting operations to build complex segmenta-tion trees at high speeds.

hybris Marketing Recommendation

Deliver intelligent offer recommenda-tions in real-time. Leverage predictive algorithms to develop context-relevant, personalized recommendations based on each customer’s previous purchasing behavior. benefit from self-learning models that optimize recommendations for the best offers. increase conversion of cross-sell and up-sell offers and increase the average order size.



hybris Marketing segmentationDiscover new insights and easily leverage predictive analytics to optimize targeting and segmentation.


gain insights into the customer journey across

multiple channels.

> see next page: Delivering Contextually relevant experiences

Use these contextual insights to deliver personalized, relevant customer experiences for a more successful engagement. the hybris Marketing solution provides ‘in-the-moment’ context for every customer so you can provide the best offers and messages that will engage your customers and convert them to buy.

Deliver delightful customer experiences with these hybris Marketing products:



DeLiVer COnteXtUaLLy reLeVant CUstOMer eXPerienCes

hybris Marketing Convert

Leverage online browsing behaviors and purchase intent to retarget your custom-ers and make it easy for them to convert. Deliver targeted display ads based on recently viewed content, or send an email reminder to a customer who has aban-doned their shopping cart, prompting them to return and complete the pur-chase with one click.

hybris Marketing Acquisition

Plan and execute personalized and targeted multi-touch campaigns through email, sMs/text, direct mail, and others channels. execute targeted social media campaigns through Facebook and others social channels, and receive aggregated campaign performance information as well as detailed analytics at individual engagement levels.

hybris Marketing Loyalty

Create multichannel loyalty programs that transform points and rewards into true customer loyalty. improve customer retention rates and increase customer lifetime values. encourage brand advocacy and referrals through social channels.

> see next page: the buying Journey

timein at or 3000Band : Silicone - WhiteCase : Stainless Steel - Rose-goldWater resistance : 10 ATMWarranty : 2 yearsLens : Mineral Glass

$ 289,00 $ 350,00 $ 99,00 $ 235,00

$ 179,00 $ 130,00 $ 479,00 $ 609,00

timein at or Ł3000

timein at or Ł3000

Market to an Audience of One | 07> see next page: Market with speed and agility

Delight your customerswith relevant customerexperiences throughout thecustomer journey.

in today’s dynamic marketing environment, you need to react quickly to capitalize on opportunities before they disappear. the hybris Marketing solution can help you identify opportunities, make real-time budget adjustments, manage the mar-keting calendar, and align your resources so that you can market in real-time. Optimize your marketing with increased visibility into marketing plans, processes and outcomes, and collaboration across your entire organization.

React with speed and agility with these hybris Marketing products:

Market WitH sPeeD anD agiLity



hybris Marketing Planning

align your marketing teams with trans-parent marketing plans. Manage the complete budgeting process; gain in-sights into real-time budgets and ex-penses. Manage campaigns from a single calendar view of all relevant marketing activities. keep track of key marketing performance metrics.

hybris Marketing Orchestration

Orchestrate customer engagements across multiple channels. Plan customer engagements based on channels, cus-tomers and content to deliver relevant interactions for both inbound and out-bound engagements. Optimize contact strategies across channels and content for seamless customer engagement.

hybris Marketing Insights

gain real-time understanding into your marketing performances with a man-agement dashboard that shows relevant marketing kPis across your organiza-tion. Quickly identify opportunities and drill down to discover key insights on segments, products, channels, budgets, campaigns and assets.

> see next page: align, optimize & react


Align your marketing organization, optimize your resources, and react quickly to market opportunities.

> see next page: screenshots of hybris Marketing products



hybris Marketing PlanningMake informed investment decisions based on real-time budget and expense information.

> see next page: bring it all together with an integrated Marketing Foundation

the hybris Marketing solution is built on top of a single technology foundation. the solution provides an accurate, unified view of your customers through data integra-tion and data quality services.. the solu-tion provides marketing specific customer profile information including advanced analytic scores like channel affinity, loyal-ty, and other propensity scores.

bring it aLL tOgetHer WitH an integrateD Marketing PLatFOrM

the hybris Marketing solution extends key marketing business processes with the standard out-of-the box integrations of hybris Commerce, saP Cloud for Customer, saP Customer relationship Management (CrM), and other saP applications. it also provides native access to predictive models, text analy-sis, geospatial analysis, and other ad-vanced analytic services.



the solution provides out-of-the box integrations with select best of breed marketing technology provid-ers to easily connect and extend the marketing processes. the open application programming interfaces (aPi) and flexible architecture en-able integration with third party systems to co-exist with established technology investments.

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Profit from open aPis and the flexible hybris architecture

to easily extend marketing capabilities.

Consolidate multiple applications by replacing them with one robust, open marketing foundation that integrates and works with other marketing software.

> see next page: elevate your marketing with contextual marketing



eLeVate yOUr Marketing WitH COnteXtUaL Marketingthe hybris Marketing solution pulls together relevant customer data – from historical interactions to current online brows-ing insights – to identify each customer’s unique intent. based on these insights, the solution delivers highly engaging content and interactions across all channels to help increase customer demand and satisfaction. Use the solution to un-derstand marketing performances, optimally plan resources, and drive customer engagements that will increase brand advocacy and growth.

This marketing solution can help you:

Develop an enriched customer view for each individual customer and manage both known and unknown customers and prospects.

Increase customer engage-ments with real-time insights into customer intentions and motivations.

Drive more customer con-versions with contextually relevant content and remar-keting offers.

React quickly to market opportunities and market less but more effectively. enable real-time marketing with increased marketing transparency and internal collaboration.

> see next page: Contextual marketing that’struly real time one-to-one

> see next page: Quick Facts Market to an Audience of One | 14

Transform your marketing organizationto deliver contextual marketing that’struly realtime one-to-one.

the hybris Marketing solution is a next generation marketing technology solution. you can gain deeper customer insights down to the individual level and drive contextually relevant experiences across channels, throughout the entire customer journey. the hybris Marketing solution can help you to increase customer conversions, drive growth, and increase brand advocacy.

Objectives Solutions Benefits



QUiCk FaCts

gain real-time insights into customer intent

Deliver contextually relevant cus-tomer experiences

View both structured and unstruc-tured data, including implicit and explicit customer behavior into one unified view

execute individualized marketing offers and promotions based on real-time intent

Deliver individualized customer experiences with deeper customer insights

increase customer conversions with timely offers and reminders



To find out more, call your hybris representative today or visit us online at www.hybris.com/marketing

Market with speed and agility

Use a marketing technology founda-tion that can easily fit into any environment and grow with the business

Choose deployment options

align your marketing organization with increased collaboration and real-time insights

get a single integrated marketing platform with prebuilt integrations with hybris Commerce suite, saP software, and select best of breed marketing technology providers

Choose on-premise, private cloud or public cloud (saas) options

Do more with less optimize market-ing resources to maximize the marketing rOi

Lower costs and complexity in managing integration between systems including existing third party systems

gain flexibility to choose the best deployment options

Objectives Solutions Benefits

About hybris software hybris software, an SAP company, provides omni-channel customer engagement and commerce solutions that allow organizations to build up a contextual understanding of their customers in real-time, deliver a more impactful, relevant customer experience and sell more goods, services and digital content across every touch point, channel and device. Through its state-of-the-art customer data management, context driven marketing tools and unified commerce processes, hybris has helped some of the world’s leading organizations including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. hybris Commerce Suite and hybris Marketing sit right at the heart of SAP’s customer engagement and commerce (CEC) suite of solutions, alongside SAP® Cloud for Sales, SAP Cloud for Service and SAP CRM. These provide organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit www.hybris.com.

Version: August 2015 Subject to change without prior notice © hybris hybris is a trademark of the hybris Group. Other brand names are trademarks and registered trademarks of the respective companies.

hybris solution brief hybris marketing - sap.com€¦ · however, this human model doesn’t scale....

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