hyper engagement: reaching customers with extreme relevance
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@citygurl you should check out The Little Door, Yum!
Likes Music
In the audience. Oh Howie, you are hilarious #dealornodeal
Likes Instagram
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LISTENING
COMMUNITY
MGMT
DIGITAL STORYTELLING
PROGRAM
& EVENT
MGMT
INFLUENCER ENGAGEMENT
MEASUREMENT
& ANALYTICS
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Phase 0: Phase 1:
Phase 2:
Phase 3:
Phase 4:
Advertising
Content
Insights
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
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Phase 0: Phase 1:
Phase 2:
Phase 3:
Phase 4:
Advertising
Content
Insights
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
Advertising
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Phase 0: Phase 1:
Phase 2:
Phase 3:
Phase 4:
Advertising
Content
Insights
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
Content
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A product of the old social web A product of today’s social web
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Phase 0: Phase 1:
Phase 2:
Phase 3:
Phase 4:
Advertising
Content
Insights
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
Insights
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ScarletxVelvet jesssiccaaa OMG the new Wrangler is so awesome!!!! Jeep rocks! Can’t wait to buy one so I can take it skiing this weekend.
NEXT GENERATION
TEXT MINING CAN EXTRACT THESE CONCEPTS AND LINK THEM TO JESSICA’S HANDLE
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FIRST GENERATION
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Phase 0: Phase 1:
Phase 2:
Phase 3:
Phase 4:
Advertising
Content
Insights
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
Segmentation
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Phase 0: Phase 1:
Phase 2:
Phase 3:
Phase 4:
Advertising
Content
Insights
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
Interactive
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Social Check-Ins via App
Joining Social Communities
Watching or Uploading Videos
Sharing Assets
Making a Purchase
Checking in at an Event
Voting, Rating, Reviewing Items
Referring a Friend
Content Contributions
Time-Specific Behaviors
(Live-Viewing or Chatting)
Entry Level Intermediate Super Fan
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Phase 0: Phase 1:
Phase 2:
Phase 3:
Phase 4:
Advertising
Content
Insights
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
Integration
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TUMBLR
BLOGGER
NETWORKS
WIKIPEDIA
YOUTUBE
DIGITAL
4SQUARE
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Phase 0: Phase 1:
Phase 2:
Phase 3:
Phase 4:
Advertising
Content
Insights
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
Enterprise
Organization
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Phase 0: Phase 1:
Phase 2:
Phase 3:
Phase 4:
Advertising
Content
Insights
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
ROI
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Facebook ROI can be tied to:
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Goals Tactics
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