Hyper LocalReal Estate Marketing

Smart Real Estate professional unfair advantage

Why and How to be two steps ahead of your competitions. Hyper Local Marketing.

Introduction

Smart Real Estate professional unfair advantage

Why and How to be two steps ahead of your competitions. Hyper Local Marketing.

TopReal Estate

Best .com

Discussion Summary1. David Khorram

a. CKO and Locals.Best and TopBestRealEstate.com2. I am going to cover the: “what, how, when, where, how” of Hyper Local

Marketing3. But first , the why...

a. Freedomb. Meaning - Entrepreneurship c. Wealth

Shift Your Paradigm 1. What does it mean?

a. By sharing solid and powerful information , know-how and tools, you can fundamentally change your Real Estate marketing and sales approach by changing underlying assumptions you have.

b. The Goals are to show you how to:■ Innovate (be two steps ahead of your competition)

● Get close to clients & make it easy for them to reach you■ Add value to service offering■ Add to your bottom line consistently

Shift your Paradigm

1943

Years

2011Knowledge age We are not in the information age anymore.

Welcome to knowledge age!

What is the Knowledge Age?The Knowledge Age is a new, advanced form of capitalism in which knowledge and ideas are the main source of economic growth.

● Bill Gates● Mark Zuckerberg● Larry page and Sergey brin ( Google )● Evan Spiegel, 24 years old ( snapchat) ● Travis Kalanick (39) and Garrett Camp(37) , and their first employee Ryan Graves

(32) ● Elizabeth Holmes (31)

Example: The 8 mass media?1. Printed material : Newspapers, magazines, flyers2. Radio 3. Television 4. Movies - Theaters 5. Video games6. Music and podcasts7. Internet - Web pages, Blogs, RSS feeds and Social media8. Smartphone and devices (Knowledge Age)

● All of the above seven (7) resides on the 8th Mass Media

Questions1. How many of you own a smartphone today?2. How many of you carry laptop or tablet around daily?3. How many of your clients own a smartphone today?

4. On average, which do you respond to faster :a. Mobile textb. Email c. Office call d. Mobile call

5. How many of you have a Real Estate website that is also Mobile?

How?

TopReal Estate

Best .com

Knowledge age Local Advertising for the Real Estate

Agent’s Web page.

Knowledge age Local Advertising for the Real Estate

Agent’s Website

How?

Knowledge age Local Advertising for the Real

Estate Agent’s Web page.

Real Estate agent Irvine

Best real estate agent Irvine

1. Best Real Estate Professional in your city. a. Google search 1st page possing. b. “Best” and “Local” key phase brandingc. Locals.best exclusive listing d. Easy access and easy to connect web page layout

2. Branding you next to other best local business in your city.

3. Locals expert (our local's best expert) marketing consulting (Edwin Dearborn)

4. Locals best local businesses networking5. Locals.best local promotions 6. Your social media follower and share buttons7. Links to your website and web services 8. Google’s Maps, web server , Google Loacls 9. Google fabric - Google likes Google

1. Your Web page:

○ Your logo○ Your picture ○ Your Profile (Agent)○ Mail ( email to agent)○ Calender - make an appointment -

event○ Direction to the office ○ Pictures○ Share - Social Media ○ Gallery ( A picture of house which

when is clicked it goes to to a Google presentation with auto start)

○ Testimonial ○ Let's guide you

How?Top

Real EstateBest .com

Knowledge age Local Advertising for the Real Estate

Agent’s Website

Smart Real Estate professional unfair advantage - Why and How to be two steps ahead of your competitions. Hyper Local Marketing.

Real Estate agent Irvine

Best real estate agent Irvine

Options in your Mobile WebsiteReal Estate and Mortgage calculatorsHighlight

MLS and IDX solutionsAllow your mobile site visitors to select the language of their choice

Message us (now) Get

Site Search and Search propertyTell customers when you are open for business.

MLS IDX

Options in your Mobile WebsiteSell property or Buy PropertyHighlight

Your idea button Allow

Join the list News letter - BlogGet

Open house, New listing, Price reduction, Buy, Rent, OfficesTell

Options in your Mobile Website

Find usShow your customers where you are located, using the reliable Google maps plug-in.

VideoAutomatically convert and optimize your videos for any device

ReviewsLet customers read business reviews that have been added to Yelp and Foursquare.

FormsCreate forms to suit your needs.

Options in your Mobile WebsiteSocially connectedIntegrate seamlessly with your Facebook and Twitter feeds. Add videos or publish high-quality image galleries

Leave a messageLet customers leave a message requesting information

Call usMake it easy for customers to call you with one click.

CouponsCreate special offers to entice your mobile customers!

Options in your Mobile Website

Products / Shopping CartHighlight your products and add a shopping cart so customers can purchase from the site.

Site translationAllow your mobile site visitors to select the language of their choice

Tell a friendGet more traffic when visitors send a message with a link to your website.

Opening hoursTell customers when you are open for business.

Why? (Close and personal) ● Peer to peer - Agent<-> Clients● Accessible and close - As close as their mobile phone to them

● Easy and fast access:○ Receive texts○ Receive calls ○ Receive voice mail and voice transcription○ Emails

● Forms○ Collect information and with auto responder

● Video conferencing (Google hangout) ● Video testimonial live capture

Mobile Phone Facts 1. Close to 220 Million Americans carry mobile phone every day.2. Americans Check their mobile phones on average 150 Times a Day.3. People have reported experiencing “phantom” vibrations4. Mobile phone adoption is increasing. 5. ~7 billion people on the planet, 4.8 billion have a mobile phone while only 4.2 billion own a toothbrush.

Nearly Half Of U.S. Smartphone Users Say They Can't Live Without Their Phones

Mobile Facts and Your Business 1. Over 90% of your clients have a mobile and/or smartphone.2. In today’s modern world, people are either asleep or connected. 3. The adoption rate of mobile is twice (2) that of the internet, three (3)

times that of social media, and ten (10) times faster than PCs.

4. In Real Estate:

a. 92% of home buyers start their quest online.b. 75% of clients hire the 1st agent they contact and call.c. 50% of home buyers use mobile web site or app last year.

Mobile Phones & texting 1. HIGH RESPONSE RATE

○ Your audience will respond to your mobile web presents and text messages more.

2. HIGH READ RATE ○ Your message will be reached and read in minutes.

3. HIGH DELIVERY RATE ○ With Google business solutions , web and messages will be

successfully delivered, read, and responded fast ( NOWNESS) 4. SINCE, RESULTS MATTER

○ Qualified leads, Fast response and conversion matters

Power of Peer to Peer

What is the impact ?

How to use the tools? 1. Keep your focus on your neighborhood and real estate, Keep your

efforts focused on this niche.

2. Share about builders in your neighborhood. Get floor plans, feature sheets, etc. This is especially awesome for neighborhoods that have been built out for years. Create a resources both in individual blog posts and on a page on your site.

3. Share each week homes that have sold. Take your own pictures so you aren’t in any violations and post the pictures along with the sold prices (unless you are in a non-disclosure area).

How to use the tools? 1. Tour each new home that comes on market, take pictures, pick a

feature you especially like and share it in a blog post – include an IDX link of available properties for that week in the post.

2. Share each week homes that are new on the market. Take your own pictures so you can put pictures in your blog post – but share an IDX link to the available homes in that neighborhood so you are in compliance.

3. Share about all of the common areas in the neighborhood. Take a ton of pictures and video . Take video. Use lots of words.

How to use the tools? 4. Meet your neighbors. Video interview neighbors and ask them what they love about the neighborhood. Make sure to get their written release so you can share your video in blog posts about the neighborhood.

5. Create a weekly, bi-weekly or monthly “tour of homes”. Tour 4-5 available homes in the neighborhood and bring along your prospects. Make sure your neighborhood knows you have openings to join the home tour. Keep it on a regular schedule.

6. Have contests – neighborhood nominated – best landscaping, best holiday decorations, most inviting front porch, etc. Meet participants. Take pictures. Write blog posts.

How?

TopReal Estate

Best .com

Knowledge age Local Advertising for the Real Estate

Agent’s Web page.

Knowledge age Local Advertising for the Real Estate

Agent’s Website