Hyperlocal and the Hedon Blog

hedonblog.wordpress.com

What is ‘hyperlocal’ news?– The Hedon Blog

Why all the fuss?

Hull Daily Mail – Dedicated Reporter

2004 2009

“Zilch!”

Global phenomenon affecting Newspaper industry:

• Internet News; Advertising revenues down; smaller journalist staff teams; less resources on local government reporting, court reporting, etc…..

• Hyperlocal – un-tapped demand for news and advertising. User generated content thereby reducing costs and overheads.

HOBBY EXPERIMENTBEAT

BLOGGER

Benefits of living locally;

Tap into passion and commitment for area;

Encourage ‘civic’ volunteering and sense of ownership by contributing to site;

Independent voice – hold authorities to account;

Local campaigning.

HOBBY EXPERIMENTBEAT

BLOGGER

Hedon ‘community’?

What’s on;

Wish list;

General Election;

Just for fun

HOBBY EXPERIMENTBEAT

BLOGGER

Content:

Hedon folk

Re-cycled

Self-generated

Mailing lists

Making it pay?

Being an active citizen in the area where you live need not be difficult. Simply, it requires being curious about where you live, a willingness to share your curiosity with others - and a sense of indignation when things do not seem right.

Hyperlocal news gathering enterprise or Active citizenship?

Any community can do hyperlocal!

Making it pay? i.e not at a loss!

AdvertisingBusiness directory Estate agent listings Job listings Selling content – articles could be sold onPrint version to be sold in shops ClassifiedsEating out guide, with restaurants given opportunity to enhance their listing for a fee Entertainment guide with a similar enhancement option for venues SponsorshipT-shirt range and products, gifts and novelties Swapping services for adverts Market researchConsultation

Other Hyperlocal Websites

Talk About Local 2010

Un-Conference format and we hope to have some of the very besthyperlocal publishers and special guests attending on the day.

Tickets sold out (free) but reserved for Yorkshire and Humberside!

Studio 16Fazeley Studios161 Fazeley StreetDigbeth, BirminghamB5 5SE

Call on 0121 288 2910E-mail via info@talkaboutlocal.orgTwitter @TalkAboutLocal

17th April, Old Broadcasting House, Leeds