hypersoft social network analysis

© Hypersoft Information Systems, 2010

Social Network and Collaboration

Analysis

with Hypersoft OmniAnalyser


Collaboration and Social Networking Tools

Collaboration and Social Networking

Platforms

Yammer

Audio

Calls

Wikis

Social

Intranet

Instant

MessagingWeb

Conferencing

BlogsVideo

Calls

E-mail


Baseline KPIs for a model

employee

- Textbook metrics

(community degree,

closeness,

betweenness)

- Other metrics?

Personal Collaboration Index

Derivation of meaning from social network analysis is an iterative process.

Analyse results

Define metrics

• Does this tell us what we need

to know?

• What else do we need to know?

• What new questions are raised?

Gather & process data

Refine metrics

• Known communities

(business units,

project teams)

• Discovered

communities

Relevant data sources

(messaging logs, wikis, blogs, etc)


Benefits of Social Network Analysis

What benefits can you see?



Transparency

Say goodbye to the “secret society” mentality.

Democratic organisations are transparent and open with employees

about the financial health, strategy, and agenda of the organization.

(Source WorldBlu)

Preventing Gluttony

Some individuals hoard projects.

This can wreak havoc on business continuity.



Preventing Isolation

Most important business groups are often most isolated (e.g.

business development, regional branches).

It is a challenge to give these individuals the same resources as the

main office.

It is important to business spirit that they feel part of the company.

Promoting Mentoring

If the company’s best resources do not collaborate with younger, up

and coming talent, how will there be any exchange of ideas?



Educating Employees about Collaboration

Global overview of how people use tools

Company Structure

Communities do always match the inherent hierarchy.

Organising offices to facilitate face to face collaboration.


Personal Collaboration Index

Knowledge about users can help to understand:

where in your organisation collaboration tools are used/not

used effectively

who does/does not use it.

In certain instances, you should perform some actions in order to

force people use collaboration tools and have all benefits from

them;

For example:

Education/training for departments where collaboration tools

underused.

User Education NOT Big Brother


Social Network Analysis

Social Network Analysis analyses relationships between employees,

offices, departments, etc. Based on that you can:

Figure out which units in your organisation play a major role and

which of them play a relatively minor role.

Determine if your employees are placed in the best roles that

they can have or if there will be more benefits for your business

if a particular employee would be moved to other role.

Make decisions about promotions in your company by

determining who the leaders are.

Leaders, Followers and Early Adopters


Social Network Analysis Principles

Social Network analysis theory is based on graphs theory and

examination of such parameters like Degree, Closeness and

Betweenness.

Hypersoft’s solution can analyse any form of electronic communication in

the enterprise; e.g.:

E-mail

Instant messaging

Web & video conferencing

Document collaboration


Communities Creation

Communities can be automatically discovered using OmniAnalyser’s

community analysis tool.


Communities

It is possible to see

graphical

representation of

relationship between

units inside a given

community (using

the Graph button).


Communities Editing

Automatically discovered communities can be edited in order to

include/exclude some members who are out of your interest or were

discovered only occasionally.

After a community is saved, it is possible to use Social Network

reports for its analysis.


Community Degree

Community Degree is for analysis of number of contacts for

community members.


Community Degree

This report provides data of mathematical analysis the links in a given

community:

InDegree ● number of incoming links to a given member.

OutDegree ● number of outgoing links from a given member.

Density ● ratio of number of existing links between

members to the total possible number of links

(if each member is directly connected to each

of the rest community members).

Drilldown to Community Details is available. There you can find

detailed information for each member of the community and make

conclusions about his participation in the community.


Community Details

From the detailed report

it is possible to see the

community with its links

in graphical form.


Community Closeness

Community Closeness report analyses such metrics as Closeness

and Farness:

InFarness ● in how many steps each unit from community

can reach some particular unit.

OutFarness ● in how many steps some particular unit can

reach all other members of community.

Closeness ● how close particular unit is to other members

of community. It is calculated based on

Farness values.


Community Betweenness

Betweenness value shows ratio between number of existing

geodesic paths inside community in which a particular business

unit/user participates to total number of paths in community.

In other words this value shows importance of a business

unit/user for the community or its power inside community.


OmniAnalyser™ / OmniContext ™ – Operation Scheme

SOLUTION


Thank You

David Bryant

[email protected]

+61 407 903 074

mailto:[email protected]


Appendix


Collaboration Tools: Who uses them?

Units can be:

• Business silos

• Geographic locations

• Project teams

• Age groups, other demographics


Collaboration Tools: How much are they used? / Who

uses them?

You can understand how your employees use collab tools by analysing:

Meeting Presence

Meeting Joins

This helps to analyse how collaboration contributes to your business

and make appropriate changes if necessary based on real world data.

For example:

If a user spends too much time in real time communication.

If a user does not use real time communication enough.

If a user communicates with the right people for business

purposes.


RTC: Which features are used?

How much are they used?

hypersoft social network analysis

Documents

omnianalyser social

face collaboration

collaboration tools

rtc collaboration metrics

business development

business continuity

business spirit

betweennessother metrics