hyzonia presentation at the university of wollongong dubai

Adver-gaming Horizons, Reza Ayati, July 5th 2009

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1Reza Ayati July 5th 2009

Adver-gamingAdver-gaming

Presented by:

Hosted by:

HorizonsHorizons


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Advertising via GamesAdvertising via Games


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Game UsageGame Usage

Entertainment

Training

Education

Advertising

Health

Science and Research

Production

Work


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Advertising via GamesAdvertising via Games

Game-based advertising methods are:

Around game advertising

In-game advertising

In-game product placement

Adver-gaming

Game medium can be used for delivering a commercial message to the audience.


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SamplesSamples

Around Game AdvertisingAds are not related to the game-play


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SamplesSamples

In-game AdvertisingAds may not be related to the game-play.


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SamplesSamples

In-game Product PlacementAds may be related to the game-play.


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SamplesSamples

Adver-gamingAds ARE related to the game-play.


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Advertising using Game ElementsAdvertising using Game Elements

Game-play

Story

Environment

Objects

Rules

Player

User Interface (UI)

Platform

Target

Message

Media

Content

Audience

Experience

Feedback

Game ElementsAdvertising Elements


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Advertising using Game ElementsAdvertising using Game Elements

Target Story

Message Story, Game-play, Rules

Media Game, Platform

Content Story, Objects, Environment

Audience Player

Experience Game-play, Rules

Feedback Game-play, User Interface

Advertising and Game Elements relations


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WhyWhy

Why advertising via Games?

Mainly AudienceThe number of the Game Audience is

increasing and the type variety is expanding.


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Hardcore GamersMostly Teenagers, boys.

Casual GamersMainly more than 18 and have the purchase power

Games AudienceGames Audience

>4926%

18-4949% <18

25%


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Adver-gamingAdver-gaming


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Advertising Gaming

Adver Gaming-

What is Adver-gaming?What is Adver-gaming?


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What is Adver-gaming?What is Adver-gaming?

Using Game medium attributes for delivering a commercial message to the audience.

An Adver-game is a game whereadvertisement is the main subject of the game-play.


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WhyWhy

Why using Adver-games?

Adver-gaming is the only method for engaging audience in the games.


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HowHow

What to do for advertising using adver-games?

Publishing contents to adver-games.

Having your own adver-games.


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HowHow

What to do for publishing contents to adver-games?

Select an adver-game.Choose the one that suits your brand image and message

Inject your contents to it.

Monitor the results.

Change the contents time by time.


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HowHow

What to do for having an adver-game?

Create it.Choose a game-play that fits your brand image and message.

Build game environment.

Inject your contents to it.

Publish it.Put is somewhere to reach your audience, so they can find it and play

it.

Monitor the results.

Change the contents time by time.


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ProblemsProblems

There are not much adver-game producers.

It is not easy to translate messages into game-plays.

It is hard to find perfect publishers for your adver-games.

The process is time consuming.

A high budget is needed.It can not be done with low budjets, so it is mainly for big brands.

It is hard to find perfect adver-games that engage audience.

It is needed to create specific content formats.

Most adver-games do not have ad management system.

Most adver-games do not have monitoring system.

It is expensive to change the contents time by time.


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Adver-gaming Networks


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a web platform for creating adver-gamesin various adver-gaming networks.

a web platform for creating adver-gamesin various adver-gaming networks.

What is? What is?


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What is? What is?

Online Advertising

Online GamingOnline Community


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Create and publish your own Adver-games.

Run Campaigns in various Adver-games.

What you can do in ?What you can do in ?


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Create and customize your own Adver-game.Choose one of the game-play that suits your brand image or

Specify your needs and leave it to Hyzonia

Publish it to the networks.Publish it in any specific website or

Specify your needs and leave it to Hyzonia.

Inject contents via Campaigns.Specify your target audience, budget and timing.

Optimize your campaigns.

Change contents time by time

Monitor consumer engagements.

Receive Market Analysis reports.

What you can do in ?What you can do in ?By using Hyzonia web platform you can:


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CreatingAdver-games

PublishingAdver-games

Creatingcampaigns

RuningCampaignsin other AGs

RuningCampaigns

in your own AG

MonitoringReports

What you can do in ?What you can do in ?


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How works?How works?

Website

Website

Website

Website

Website

AdvertisersCountry

Providing Content, Gaining audience

Internet Users

Discovering, Communication, Entertainment, Reward

AdvertisersCountry


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Cost-effective

Easy to use

Adver-games are being reached by target audience.

Game-plays are Engaging.

Dynamic ad contents

Audience Targeting System

Using the power of Viral Marketing

Providing Market Analysis reportsConsumer Behavior, Consumer Insight

Benefits Benefits


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Benefits Benefits

Market Analysis information

Consumer Insight

Reports by segments, products, specificationsColors, shapes, models


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Benefits Benefits

Audience reaction and behaviorUseful for new product launch

Sensitivity analysis


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Adver-game samples Adver-game samples


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in the News in the News


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Final WordFinal Word


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Future of Adver-gamingFuture of Adver-gaming

In current financial recession when the advertisement budgets are squeezed, brands need cost-effective solution that engages their target audience and inform them about consumer insights and behavior.


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w w w . h y z o n i a . c o m

Create brand experience, track consumer behavior

using your ownAdver-gaming Network.


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facebook.com/pages/hyzonia/186084430135

twitter.com/hyzonia

blog

blog.hyzonia.com

Read our weblog at:

Visit us at:

Follow us at:


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Carissa Crowley

Dr Ian Michael

Special thanks to:Creators Team:

Maryam AlimardaniManaging Director

Reza AyatiBusiness Development Director

Homam HosseiniProduct Development Director


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CONFIDENTIALITY INFORMATION AND DISCLAIMER ©2006-2009 RENA FZCo. All rights reserved. This presentation may contain confidential, proprietary or legally privileged information. The person who receives this presentation, may not disclose or reproduce the contents without RENA FZCo’s permission. This presentation may contain trademarked materials which belong to their respective owners. All screenshots are for demonstration purpose only.

Mobile: +971-50-6946625E-mail: [email protected]

Reza AyatiBusiness Development Director

Phone: +971-04-8865525Fax: +971-04-8865535

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