I-95 CONSTRUCTION PUBLIC RELATIONS STRATEGY

Identification of Audiences/Stakeholders and Outreach Methods

METHOD OF OUTREACH AUDIENCE/ STAKEHOLDER

GROUP COMMENTS

Direct Mail –brochure Includes project overview, benefits, schedule, maintenance of traffic, etc.

Legislators, police, EMS, fire companies, DMV, affected School Districts, possible News Journal insert

DelDOT to lead Legislative outreach effort.

Press Conference: News Journal and Local Media

DE Residents, DE employees, DE commuters, DE shoppers

Press Conference. DelDOT to lead media tasks. Initial information to be provided in a “trickle,” similar to Rt. 1 PR.

DelDOT Project Specific Web Site

In State Residents & Commuters (“MyDelDOT” users)

Project-specific web site under construction in-house by DelDOT. Project site and logo development underway by DelDOT Traffic Cameras, 2-hour traffic advisory postings, dependent upon on-site engineer.

Local organization meetings TMA DE, State & NCC Chambers, WILMAPCO, Large Civic Associations, County/City Councils, tourism bureaus,

“Tack on” to existing agendas vs. sole purpose workshops

Major DC, Baltimore, Philadelphia print

Out-of-state travelers, residents

DelDOT to send traffic advisories

Major DC, Baltimore, Philadelphia TV outlets

Out-of-state travelers, residents

DelDOT to send traffic advisories

Weekly email (“blitz”) updates and/or ALERTs

TMA, State and NCC Chambers, large employers – employees, civic groups – residents, trucking associations, New Castle County School Districts

Email alert system already in place by DelDOT? -Use large employers’ IT & HR departments

Billboards I-95 travelers, commuters, truckers

Provide website address, hotline number, and WTMC 1380 Strategic placement (based on availability & cost factors) to include Marsh area, major 95 access routes.

Local Radio WSTW, WDEL, WDSD, WILM, WJBR, WXCY

DelDOT to send traffic advisories. Radio spots, traffic sponsorships as budget allows.

WTMC 1380 I-95 travelers, commuters, truckers

Variable Message Signs Warning of Construction Delays

At crossings between PA, MD, and in DE.

Additional Signage along I-95

I-95 travelers, commuters, truckers

Post warnings, website address, hotline number, and WTMC 1380

Additional Signage alongI-95

I-95 travelers, commuters, truckers

Post warnings, website address, hotline number, and WTMC 1380

24-hour 800 Number/Hotline

I-95 travelers, residents, employees, truckers

Real-time updates in addition to web site. Include number on all signage, ads, billboards, written materials.

Advertising and or Info Booth at Christiana Mall (potentially other large destinations such as DE Park; Blue Rocks Stadium)

Residents without Internet access

Provide brochure, project updates, 800 number, and web address to be included handouts and/or kiosk.

EZ Pass System /Toll Booth Notices

I-95 travelers from Out of State

E-ZPass Customers

Signage on toll boothsInserts in E-ZPass statements, messages on e-mail statements, information on E-ZPass website.

Satellite Radio Systems with Traffic Stations

Satellite radio subscribers, I-95 travelers

Work to ID news source. XM- powered by

traffic.com, key channels are 212; 213; & 214

Sirius – dependent on news partners, couple traffic & weather together, channel 152 addresses DC/Balto traffic

I-95 Corridor Coalition (www.i95coalition.org)

Residents, out-of-state travelers

Traffic & project updates sent to web site.

DRBA PR Efforts travelers Coordinate efforts with DRBA construction

Outside Web Sites & GPS/GIS Services: ( i.e., traffic.com, sigalert.com, fhwa.dot.gov, TV station web sites for DC, Baltimore & Phila)

Residents, out-of-state travelers

These services and point of contacts will be crucial, since some are the sources for updates to other outlets:i.e., traffic.com supplies alerts to XM satellite radio.

National & Regional Organizations:AAA, AARP, area, PA & NJ TMAs; MD, PA, & NJ MPOs

Large employers to reach out of state employees and travelers, seniors

Create articles for publications, website, etc. and coordinate with these organizations for other possible opportunities.

Outreach Events – Public Workshops

Date Organization Location Time

March 16 TMA Quarterly Meeting Stanton 9:00 - 11:00

March 21 Delaware Chamber of Commerce Wilmington 8:30 - 10:00

April 16 GHADA Meeting Hockessin Fire Hall 7:30 - 9:00

April 18 AstraZeneca Earth Day Wilmington 10:00 - 2:00

April 26 Discover New Castle 11:00 - 2:00

April 30 Amazon.com New Castle 11:00 - 2:00

May 1 Amazon.com New Castle 11:00 - 2:00

May 2 Springside Plaza Glasgow Noon

May 3 Society of American Mil Engineers Dover Noon-1:30

May 3 Nationwide Provident Newark Noon-1:30

May 8 DuPont Chesnut Run Plaza Wilmington 11:00 - 2:00

May 8 Delaware Safety Council Lunch Wilmington Noon

May 9 DuPont Barley Mill Plaza Wilmington 11:00 - 2:00

May 9 DuPont Stine Haskell Newark 11:00 - 1:00

May 10 DuPont, DuPont Bldg. Wilmington 11:00 - 2:00

May 14 Christiana Hospital Newark 10:30 - 1:30

May 15 DuPont Exp Wilmington 11:00 - 2:00

May 17 ING Direct (Delaware Ave) Wilmington 11:00 - 1:00

May 21 Wilmington Hospital Wilmington 10:30 - 1:30

May 22 HCCC Hygeia Drive Newark 10:30 - 1:30

May 23 1 Reads Way New Castle 10:30 - 1:30

May 24 Wilmington Renaissance Wilmington 8:30 - 10:00

May 24 Christiana Executive Campus Newark 11:30 - 1:30

May 31 AAA Mid-Atlantic Riverfront Wilmington 10:00 - 12:30

June 1 Citibank New Castle 11:00 - 2:00

DELAWARE

DEPARTMENT OF TRANSPORTATION TRAFFIC ALERT

DelDOT Public Relations June 1, 2007 1-800-652-5600 or 302-760-2080 dot-public-relations@state.de.us. www.deldot.gov

I-95 Fifth Lane Project Begins Sunday, June 3 Striping & Barrier Wall Placement Requires Nighttime Lane Closures

with Reduced Speed Limits Wilmington – The Department of Transportation (DelDOT) announces lane and ramp closures along I-95 beginning Sunday, June 3 and ending on Saturday, June 8. The lane and ramp closures will occur from 10 p.m. to 5 a.m. During the day, there will be no lane or ramp restrictions on I-95. The contractor for these improvements is R. E. Pierson.

Lane & Ramp Closures for Striping

Sunday, June 3 to Monday, June 4: Closure of two right lanes southbound from south of the Route 141 interchange to north of the Route 1 interchange from 10 p.m. to 5 a.m. The Route 141 ramp to I-95 southbound will be closed. Traffic will be detoured down to Route 13 west, Route 273 east, to the I-95/ Route 273 interchange. The Churchman’s Road exit from I-95 southbound will be closed and traffic will be detoured to the Route 7 interchange.

Monday, June 4 to Tuesday, June 5: Closure of two right lanes from Route 1 interchange to I-95/I-495 split from 9 p.m. to 5 a.m. The ramp from Route 7 westbound to I-95 northbound will be closed. Traffic will be detoured around the Route 7 ramps to I-95 northbound (i.e. to the Route 7 west / I-95 south ramp to the I-95 south/Route 7 east ramp to the Route 7 east / I-95 northbound ramp). The Airport Road exit ramp will be closed. Traffic will be detoured to the Route 141 interchange to Commons Boulevard.

Lane Closures for Barrier Wall Placement

Will Occur Between Route 141 to Churchman’s Road Bridge from 9 p.m. to 5 a.m.

Monday, June 4 to Tuesday, June 5: Closure of two left lanes southbound Tuesday, June 5 to Wednesday June 6: Closure of two left lanes south and northbound Wednesday, June 6 to Thursday, June 7: Closure of two left lanes south and northbound Thursday, June 7 to Friday, June 8: Closure of two left lanes south and northbound Friday, June 8 to Saturday, June 9: Closure of two left lanes south and northbound

For more information, visit DelDOT's Web site at www.i95.deldot.gov or tune to WTMC-AM 1380.

I-95 Radio Ad

Public ResponseFrom: Wells Ken Sent: Friday, October 03, 2008 3:58 PMTo: DOT Public Relations (DelDOT)Subject: I-95 Churchman's Marsh 5-lave project Dear Delaware Department of Transportation, Now that it is finally done (or at least all lanes are open), I am lovingthis. I go to work and maybe I get a quick tap on the brakes as I head into Wilmington. And when I go home in the evening, I don’t have that 10 minute backup right where all the lanes come together. Can’t wait until it is completed and the speed limit goes back to normal. Nicest part is this shot up my fuel economy by 4 mpg. It’s going to save me a half-gallon a week just commuting to work. Not much I know, but every little bit helps. Again, thanksKenneth Wells

From: Ann Ravaschio Sent: Monday, October 20, 2008 2:28 PMTo: Seemans Misty (DelDOT)Subject: FW: I-95 fifth lane feedbackGood afternoon.I have to tell you I went up to new Jersey Saturday and found the 5th lane project wonderful. Gave much needed space where there is always much congestion.

From: Zimmerman, Tinicka Sent: Friday, September 26, 2008 3:36 PMTo: DOT Public Relations (DelDOT)Subject: THANKS!!!! Dear DelDot: I just wanted to send a note of appreciation for the added lane off NB I-95 from Route 1NB.  I started a new job which takes me from RTE1 to NB 95 to 141SB.  I was quite apprehensive about the traffic in the morning getting on 95 NB due to the crazy congestion before 8am.  Since that lane has opened I went from a 45 minute to a 30 minute (sometimes 20 min) commute because the traffic flows so well.

• “Some might call it a miracle, but I know it is a combination of committed efforts on a state and federal level that completed this project in half the time and at under cost.”

Delaware Senator Tom Carper • “With 230,000 vehicles traversing this stretch of

highway every day, eliminating congestion is not just of local concern but also of national interest. It amazed me that DelDOT and the contractor were able to keep an active and safe work zone as thousands of cars sped by only a few feet away.”

Delaware Congressman Michael N. Castle

FROM: RI, WILMINGTON NEWARK DE GM SENT: MONDAY, OCTOBER 20, 2008 1:57 PMTO: DELDOTSUBJECT: RE: I-95 FIFTH LANE FEEDBACK I THINK THE PUBLIC OUTREACH WAS CRITICAL AND VERY MUCH APPRECIATED. I

HAVE USED THE INFORMATION PROVIDED TO ADVISE MY MANAGERS, ASSOCIATES AND GUESTS. I HAVE ALSO

FORWARDED TO OUR OTHER MARRIOTT MANAGED COURTYARDS IN THE AREA. I HAVE DRIVEN THE SECTION NUMEROUS TIMES AND FEEL THE RESULT OF THE

PROJECT WILL IMPROVE THE CONGESTION IN BOTH DIRECTIONS. I FEEL THE CONTRACTOR DID AN EXCELLENT JOB

THROUGHOUT. THANKS