i ador dn2
TRANSCRIPT
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Tudi poceni si lahko bogata. Izogni se nakupovalnim
centrom, izdelaj svoj stil. Tudi iz naslonjača
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Market timing
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Validation board
1.Nakit si lahko privoščijo osebe ki bojo preprodajale nakit2.Ljudje iz oddaljenih krajev bojo nakit raje kupovali preko www.3.Ljudje ne vejo kaj , kje bi kupili darilo (se ne zavedajo problema)4.lahko olajšamo izbiro (online test, app, virt.stilist, wish list)5.Z našim brendom bo kupec občudovan6.Certifikat branda, kvalitete7.App za obseg prsta, vrata, roke….
Razvitibrand
Stil – riskantno, nepredvidljivo
ProblemIzbire,odločanja
certifikat
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Problem map
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Problem map – graph
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Homework week2
12 interviews this week
Key insights of this week:
Be SURPRISED!
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Financial cohort – V1
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Target market
130.000 5200 3120 100% 3 mesece 20%
32500 1300 781 25% 3 mesece 20%
26000 1040 627 20% 3 mesece 20%
19500 780 468 15% 12 mesecev 20%
52000 2080 1248 40% 12 mesecev 20%
ž. 20-35l, na minimalcu
Ž.20-60 iz Sp.Dupleka
Osebe 20-60let, kupci daril
Darila & podkupnine
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Target segment
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Segment attributes