All rights reserved @ 2010 Future Look Sdn Bhd

TM

Assume you are a passenger of a Taxi

1. What do you commonly do when you get in?

2. You are caught in a traffic jam, would you prefer if there was some form of entertainment to make your journey less stressful?3. Would you say no to discount vouchers and coupons?

CONCLUSION : If your answer is mostly “yes” then iCab Media is indeed the best advertising solution for you.

All rights reserved @ 2010 Future Look Sdn Bhd

iCab Products

iCab Digital

iCab Digital is the LCD-screen media which runs video and slide advertisements. The ads will be voice-enabled full-flash multimedia.

TM

iCab Promo Pouch

Seat advertisements can be produced to deliver your message in greater detail. They can complement the iCab Digital and also your exterior advertising campaign as integrated media.

This is a very powerful advertising tool as before any passenger climbs out from the taxi, they will not leave empty handed but with the client’s promotional pamphlets or samples.

All rights reserved @ 2010 Future Look Sdn Bhd

Viewership Summary

100 City Taxi’s Network Coverage:-

Bukit Bintang, KL City Center, Puchong,Cheras, Ampang, Selayang, Bangi, Wangsa Maju, Titiwangsa, Bangsar, Damansara, Hartamas,Subang, Kelana Jaya, Shah Alam, Klang, Putrajaya, Cyberjaya, Kajang, Jalan Kelang Lama, Brickfields, Setiawangsa,Gombak, Kepong.

This viewer ship numbers are based on per passenger per taxi

Note:

• Average 30 passenger p’taxi / p’day• 30 x 25 days = 750 passenger p’taxi / p’mth• Total monthly viewer ship = 75,000+

(base on minimum of 100 taxis)

TM

All rights reserved @ 2010 Future Look Sdn Bhd

• 1 unit of 7’’ LCD screen on each Taxi.

• System includes high-quality speakers throughout the vehicle.

• The screen comes live only when there is a passenger on the Taxi due to motion sensor.

How it works? TM

60%Advertisement

40%Content

• Entertainment• Sports• Documentary• Health• Info-tainment

Assume you walk-in to any eateries / retail outlets that has Digital Signage or when you’re watching TV & perhaps reading a newspaper at home?

1. Will you stop whatever you are doing and pay attention to the advertisements while watching TV?

CONCLUSION: iCab Media is the right media to ensure advertisement not only aired but viewed captively. At least it increase the changes for the passenger to view the ads.

2. How often do you look at advertisements while reading newspapers?

All rights reserved @ 2010 Future Look Sdn Bhd

Advertising Frequency

• 10 minutes cycle basis

• Average taxi operation per day is 9 hours

• 30 spots per day (if presume 5 hrs productive)

- 1 hr = 6 ads x 5 hrs = 30 ads p/day

- 30 ads p/day x 25 days operation = 750 exposure per taxi/p mth

• 750 x 100 taxi = 75,000 exposure per month

• In average each ads cost only RM 0.02 ONLY

Average Journey

10minutes

TM

Passenger Profile TM

Statistic on effectiveness TM

All rights reserved @ 2010 Future Look Sdn Bhd

Rate Card & Material Requirements

15 Sec 30 Sec

RM 1,500Per month

RM 3,000Per month

100Taxi’s

TVC DURATIONS

• Min TVC duration is 15 sec• Each ad cost only RM 0.04 per exposure for 30 sec ads and RM0.02 for 15 sec ads

Note:

TM

• Typical advertising material or TVC lengths are 15 & 30 seconds

• Video format specifications: AVI & MPEG

Panel : 7 inch TFT LCDVideo Reso : 480 X 234 PixelsScreen Ratio : 16:9 or 4:3Audio : mp3

• We can help client to produce a TVC based on the budget &requirements.

All rights reserved @ 2010 Future Look Sdn Bhd

http://www.icab.com.myFuture Look Sdn Bhd

Suite 8-1-15, Menara Mutiara BangsarJalan Liku, Off Jalan Riong59100, Kuala Lumpur

Tel : + 603-2282 2988Fax : + 603-2282 6988Email : sales@icab.com.my

TM