i car spa _group d.pptx
TRANSCRIPT
ENTREPRENEURSHIP BUSINESS PLAN I-CAR SPA
Submitted by : Group 4/D
Confidentiality Agreement
The undersigned reader acknowledges that the information provided in this business plan is confidential;
therefore, the reader agrees not to disclose it without the express written permission of Company i-Car Spa.
It is acknowledged by the reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information that is in the public domain through other means, and that any
disclosure or use of this confidential information by the reader may cause serious harm or damage to Company.
Upon request, this document is to be immediately returned to i-Car Spa.
Signature
Name (printed) Date
This is a business plan. It does not imply offering of securities .
This document is the proprietary property of i-Car Spa
This document is the proprietary property of i-Car Spa
Company Description conti..
Mission: i-Car Spa mission is to be a one option for all cars. Better care for their car at a reasonable price to all people at their door step
Vision:
To be pioneer in car spa domain. To provide quality service, use quality equipment and value for customer.
To diversify their business to all cash spa types including self service
Long Term Aim of the Business The long-term aim of the new business to spread to Pan India by Business Franchise & after
15 years to International Level targeting South Asian Market.
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Idea
The I-car spa is a unique door to door car detailing services where local car loving public gets an opportunity to experience scientific and professional vehicle care.
a) Car clean@home
b) road side assistance
c) partner with car brands
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Seed funding
To start our business, we require Rs 8,00,000 which has a potential to be profitable in 90 days. :-
1. Start Up Cost : Rs 1,50,000
2. Operating Cost : Rs 1,90,000 x 3 months
3. Emergency copus-Rs80,000
Total-Rs8,00,000
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Table of Contents/points of discussion
Company Description Market Analysis Market/ Sales Strategy Future Expansion & Development Staffing & Operations Financial Projections Future Requirements Organization Evolution & Control
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Company Description
Promoters and Shareholders
The people involved in starting the business:
Management structure – Owner – Sales Manager – Service
Manager- Sales Executives – Service Technician and areas of scope South Delhi
Promoters – Online Services Just Dial , India Mart& Print Media
100 % proprietorship of Group D, no public assets or shares.
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Objectives
To provide the services the customers at their door step. We at i-car spa want the public an exemplary experience of germ
free and dust free car drive for type of car. Restoring its radiance to more than just its former glory, is key
to having your car stand apart. Rejuvenation begins at The Car Spa. We take great pride in keeping our customers happy and are
constantly upgrading our services and products to assure you excellence in everything we do. Our priority is customer delight.
Company Description conti..
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SWOT Analysis
Strengths Competitive Price Eco-friendly services Quality service Timely and accurate service Door to Door service
Weaknesses Limited resources No authorization from any brand Infrastructure Scalability
Opportunities Time availability of customer Big market base in South and
West Delhi High cost of branded service
centers
Threats Other brands and local players
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Market Analysis
Analyzing the industry of car spa in India, particularly in south Delhi or Delhi is not much
possible because it is on its verge of emergence
For car servicing or wash of these modern and costly vehicles, it requires an advanced and
quality car service centre at door step.
Competitor Analysis
Analyzing the competitors in the car wash industry it was found that a concern named Unique
Auto Car Care was been established in South Delhi in Delhi is our main competitor. This
enterprise is one of the first car wash centres in Delhi-NCR region. They offers the same kind of
service like our company, differs except in the policies and practices. There even competition
from normal service centres in and around the Delhi –NCR city which has a less effect on the
company.
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Customer Analysis
The customers of the company are mainly from middle class, upper middle class and
upper class in the society. The rate of service charged is affordable for any person
owning a car in these classes. The car population in South Delhi is really high
compared to other areas in Delhi. So more customers can be gained from this large
number of car owners and this is the main reason for the business to be setup in South Delhi.
Market Product Focus Market and Product Objectives Market Objectives
Objective of the car spa industry is to provide a quality service to the customers at a short time
for a minimum charge, which saves time and money of the customers of car service industry.
Give the luxury car owners an option to keep the sparkling shine of their cars for a long time
through the quality service available.
Market Analysis conti…
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Market Analysis Conti…
Target Markets
The Old Luxury Car Owners
New Car Owners
Local Business
Hotels & Resorts
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Marketing/Sales Strategy
Market Strategy
i- Car Spa will be positioned in the minds of people who own a car and is looking for
a quality car wash service which consumes less time, for a fair charge. This
positioning is done so that people who are in need of a car wash and have less time can
always go for i- Car Spa.
Product Strategy
The company offers different schemes to its customers like paying for the entire
month(ASC/CSC) and getting huge discounts. In accordance to the target market we
have diversified our offers to the customers and brought new innovations into the
market so as to get maximum market share. The product is positioned is such a way
that it’s affordable by all our customers
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Pricing
The price charged for your product or service. Considerations include: Competitors’ prices Level of competition in the market Perception of quality-price relationship by customers Production costs and overheads Chain of distribution and the added-value at each stage The extent to which the buyer can control the price
Marketing/Sales Strategy Conti..
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Marketing/Sales Strategy Conti..
Pricing Door Step Packages
Sr. Description Hatch Sedan SUV/MUV
1 water washing 300 450 5502 steam washing 350 400 6003 interior dry cleaning 800 1000 12004 interior + washing 1000 1200 15505 ozone treatment 2000 3000 45006 water marks removal 350 400 6007 polishing + washing 650 800 10008 Dry Cleaning + Steam Cleaning 1000 1250 14509 Rubbing + Polishing +washing 1800 2500 300010 Teflon coating 2500 3000 355011 Glass coating( Rubber +2 coat ) 3500 4500 550012 sofa drycleaning with Steam Machine 200 per seat 13 carpet cleaning with Steam Machine 25 Rs /sq ft
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Marketing , Communications & Distribution Strategy
There are various ways to promote our product/service in the marketplace which are as follows:- Advertising – Print Media Ads. , Hoarding Display, Display in Car Dealer Showroom. Public relations- Friends Referral, Competitor Customers. Direct marketing- Sales Man Cold Calling, Mailer –Distribution. Website and internet marketing- Just Dial , Sulekha, India Mart , Website Exhibitions and conferences- All India, Delhi Auto Expo, Builders Meet Event. Word of mouth – Referral enquiries.
Distribution strategy
During the initial stages the company will be targeting its operations in South Delhi.
and after getting adequate demand moving into other parts of the district. The
successful car wash business dependent on the vehicle flow which is maximum
in south delhi after which the next market will be west delhi then north delhi. The
company would offer a door to door delivery system. The business work in
association with other local businesses.
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Staffing and Operations
Outline the intended structure of the company in terms of management, number of employees, and the physical operational requirements to produce
or supply the product or service.
Management (including Board) Organisation Chart
Staffing
Sales & Service Manager ( after 1year )
Service Executive Senior
Service Executive Junior
Back Hand/MIS Officer
Training Plans
There will be planned employee and management development to be undertaken in order to maintain a skilled workforce. This will also tie in with
the future market developments and any new product or service developments.
Operations
200 sq ft Premises
Equipment – water cleaning, Ozone Treatment, Teflon M/c , Steam Machine.
Communications facilities- Toll Free,Enquiry Centre Mobile Number.
Costs involved
Suppliers- polish, cleaner, car cleaner.
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Financial Projections
Investment
Start up Cost :- Business– Rs 25000. Infra/Premises Rent Deposit – Rs 25000 Equipment Payment on Rent : Rs 100000
Total : Rs 1,50,000
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Operating Cost:-
Salaries : Rs. 30000 Raw Materials – Rs40000 Wastage Disposal – Rs 32000 Electricity & Gas – Rs10000 Promotion : Rs. 50000 Maintenance : Rs 10000
Total: Rs 1,90,000 ( Monthly)
Financial Projections
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Financial Projections
Revenue:
Car SPA Package : Rs 4000 Expected Sales Unit : 80 per month Total Monthly revenue : Rs 320000
Revenue: Rs 3,20,000 (monthly)
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Financial Operations
Variable Cost & Fixed Cost Variable Cost
Material-
Tele-communications: Rs 2000
Raw Materials: Rs 40000
Electricity & Gas: Rs 10000
Promotion: Rs 100000
Labour: nil.
Total Variable Cost: Rs 1,52,000.
Fixed Cost Salaries: Rs 30000
Rent: Rs 25000
Wastage Disposal: Rs 32000
Total Fixed Cost : Rs 87000
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Funding Requirements
The total funding requirements of the business, are those intended to be provided. We
have stated the approximate sources and fields we might be requiring funds are to be
spent.
Sources: Promoters’ funds Bank lending Grants or loans from agencies Investment already received Investment sought
Required for: Equipment R&D Marketing Staffing .
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Series-a funding
To buy equipment which were on rent initially
portable car washing machine – Rs 20000 ozone treatment machine –Rs 80000 steam wash machine - Rs 30000 Teflon treatment Kit - Rs 30000
Total : Rs 1,60,000 x 3 ( kits required ) : Rs 4,80,000
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To further scale our business , we will be requiring 4,80,000 after 3 months of our operation which will reduce our rent expense which was further utilized in operating cost.
So further funding will reduce our operating cost and creating fixed asset.
Series-a funding conti….
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Future Expansion & Development
After 4years plan to provide the services to North India by Channel expansion.
Propose plan to OEM’s to add this service in routine servicing and to get a chance of
getting an implant in their premises to provide this service.
After 8 year of Business to Pan India by Business Franchise.
After 15 years of Business to Internationally targeting –South Asian Market Countries.
Participation in International/National Automobile expo’s and Summits to promote the brand “i-CAR SPA”.
Tie-ups with corporate Business Canters to provide services to the companies lying in their
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ORGANIZATION
Executive team
There are two partners who control the overall operation of the business. Each one of the owners has their own functions
in the operations of the business. The managers have divided the duties to maintain the business, which will Include
employee hiring, building, property & equipment maintenance, marketing activities, advertising and other promotion
activities.
Compensation
The profit is shared among the partners equally, there is no additional salary paid to any of the partners for any of
the functions performed by them.
Implementation plan
Completion of business plan
Fulfilling legal and deposit formalities
Set up infrastructure
Hire car wash staffs
Hire administration staff
Open business
Promotional works
Follow up
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EVALUATION AND CONTROL
Continuous evaluation is necessary for sustaining and developing the
business. There must be evaluation and control system for all major
functions of business like: Revenue and unit
sales, Expenses, Customer feedback and other major self and
competitive activities. The market is ever changing, since there is a
Large market to capture a lot of competition may arise in the market. A
Continuous evaluation of competitors must be conducted. As
technologies develop day by day the business must be updated
accordingly. The future of the business mainly depends on evaluation
and control