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About US Fashion Resto Bar & Spa Pvt Ltd. is promoted by extremely talented and well known entities. Withthe spirit of a start-up and the soul of a powerhouse, we are on a mission to be the best food andbeverage company in India. We have a deep portfolio of beloved food & beverage brands in thebeverage – HAS Juice, Oriental – Dim Sum & More and now venturing into I Dezzerts –Specialized Patisserie. With a combined experience of over 30 years in Investment Banking, Consulting, BusinessProcess and Organizational Development and over 25 years in Food & Beverage industry, FashionResto Bar & Spa Pvt Ltd. has team of promoters who have achieved many awards andrecognitions in respective fields. From our beginning we have been committed to providing the industry worldwidewith premium quality products. We share and practice the mutual belief that honesty, integrity, andreliability are very important to everyone’s success.

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Fashion Resto Bar & SpaPvt Ltd

• I cuisines• I Dezzerts• Dim Sum & more• E Commerce in food retail

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Founder :Mr. GRamachandran Chairman

A mentor capitalist with impeccable entrepreneurial spirit and financial expertise has evolved beyondspread sheets and scripted new success stories from new economystart ups like Tower Capital, Image ads Communications, Serena Spa, Karrox Technology, LMIlearning, Isprava Luxury Homes, Gold's Gym and Pop Up Technologies. With Idezzerts, he is now afull fledged promoter-entrepreneur. Successful exits made by GR :Karrox technologies sold as a multi bagger to a PE -LUMIS PartnersImage ads communications successfully sold to Percept HukuhodoSafe house successfully sold as a multi bagger to the biggest document storage MNC, Iron Mountain, ofUSASerena Spa sold to a PE at an attractive valuationIsprava luxury homes sold to Godrej Properties ltdTower Capital sold as a Business Transfer agreement at an attractive valuation to Royal Bank ofScotlandLMI has sold to a HNI as part of the exit strategy of the original promoters. GR is a qualified Chartered Accountant from Price Waterhouse Coopers with over 30 years inInvestment Banking, Consulting, Treasury management, capital markets and Business ProcessStrategies & Organizational development with Ranbaxy Labs, Ernst & Young, J P Morgan Stanley,Citibank, Reliance Capital and the Times of India Group.

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The TeamRakesh BhatiaA Chartered Accountant and company secretary by profession with more than 30 years’experience in Indian financial services industry with multifaceted role in strategy marketingwith core competence in risk and compliance. Hemal ShahA Chartered Accountant with almost 30 years of experience and an ex-partner of a big fourglobal accounting firm, now a venture capital investor in multiple start-ups, providingstrategy inputs and inroads into corporate and institutional segment. Marietta BarretoAn entrepreneur running own industry, with deep understanding of international desserts andcuisines, providing strategy to the team on products, products differentiation with hygieneand packaging innovations.

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Beyond Dezzerts

Innovative, Esoteric, Fresh and simply decadent is the entire positioning of Idezzerts.

Its seldom been attempted to use our legendary native products and International productstogether to create ethereal offerings for a common Man.

Idezzerts encompasses large spectrum of Esoteric deserts that may have crossed boundaries of tastes, a palate that our growing SEC B segment has acquired of late with disposable incomes with brand new lifestyle. Beginning with International offerings that may feature on our menu perhaps for the First time in the country, with thrilling garnishing and a balanced taste that would surely transport customers to unexplored levels of Gourmet delight.

Idezzerts would cater to the Mass Premium category of clientele with specially curated range of hand-crafted and spectacular Epirucist offerings viz. Savouries, cold & hot sandwiches, salads & Artisan Sourdough Breads that will surely spellbound the gourmands. Quality products is thehallmark of all our brands in the Retail segment.

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Our products are our differentiator. Market is currently cluttered with various brands,sourcing products from common source, which results in a big disappointment forconsumers who are looking for new, fresh and quality products. Consumers are now welltravelled and are expecting lot more than standard desserts made with artificial colours.

This is what Idezzerts specializes in - providing five star quality products at affordable rates.Our highly skilled bakers under the guidance of our brand chef create some of the bestInternational desserts by practicing highest quality standards in our central kitchen.The skilled pastry chefs of Idezzerts in each outlet create live customized cakes on orderswithin the outlet itself, unlike other brands sourcing limited variety from central kitchen.

Being in the mall it gives us an upper hand to create cakes as per requirement and alsoactivate B2B model with stand alone restaurants who have regular demand for customizedcakes for their customers.

Why Idezzerts ??

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Growth Ladder

• Entry into home grown burgeoning QSR

• Inroads into established malls for a infant brand

• Quick expansion in Major departmental malls in Mumbai

• Quality international desserts cuisine at affordable rates for young clienteles

• Master Franchise agreement signed for New Delhi

• Inroad into happening PVR theatres with up market products

• Signing off with established chain of shopping marts- D mart

• Commencement of central kitchen within 6 months of operations

• Strategy for corporate and institutional sales for all products

• Low cost marketing and logistics through outsourced vendors

• Listed Under Social Media Platforms and E-Commerce Platforms

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Market Foot Print

Mumbai Outlets: 2014 onwards….●INFINITY MALL :ANDHERI WEST(NEW)

●R CITY MALL :GHATKOPAR EAST(NEW)

●INFINITY 2: MALAD WEST

●GROWEL`S MALL: KANDIVALI WEST

●VIVIANA MALL: THANE WEST

●PVR CINEMAS: JUHU

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The OfferingsI Dezzerts offers a delicious collection of products, including cakes, Macaroons,cookies, Muffins, chocolates, Cup cakes and pastries to enjoy year round as well asour classic festival selection. We have a proud commitment to bake some of thefinest products in the country . Country’s Leading Team of Chefs, Pastry Chefs & Food Stylists have largecontribution in curating the range of our exotic Products, ensuring best practices,quality and taste at all levels. Idezzerts sets new Benchmarks in designing, curating and creating aphenomenon of heavenly taste for mixed Influence of Moods. All productsundergo stringent quality assurances and as always our Endeavour is to give morebang for the bucks to our clientele.

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CUSTOMISEDCAKES/PASTRY

CUPCAKESCOOKIES

MACAROONS

PARTICULARS

AMOUNT

FRANCHISE FEES 5,00,000

COST OF EQUIPMENT 4,00,000

DEPOSIT 2,00,000

INTERIORS 3,00,000

OTHERS(MISC. EXP) 100,000

TOTAL 1500,000

Outlet Cost for EachFranchise

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Process on LOIFashion Resto Bar & Spa Pvt Ltd. would like to present this Letter of Intent to signifyour interest in leasing a commercial space inside your esteemed Mall. The set up that we plan to put up would require approx. 75 Sq.ft. and a power outletfor a cash register, freezer, cold display counter. The outlet would be manned by threeemployees working in 2 shifts. We believe that our products complements the business concept of your Mallbecause we cater to the same target market. We would be glad to present you someproduct samples and present you look and feel of our outlet and products. We wouldappreciate if you could suggest a good time so we can set up a meeting to discuss thisfurther and possibly come up with a formal business agreement.

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