"i find google a lot easier than going to the library website." imagine ways to innovate...
DESCRIPTION
Presented at ACRL 2013: Imagine, Innovate, Inspire, 10-13 April 2013, Indianapolis, Indiana (USA). The academic community has many available ways to engage in the information environment, making physical and digital libraries one option among many others. Library resources often are not the first or even second choices of students and the academic community, who often choose the more convenient, easier to use open-access sources. To make evidence-based decisions, as recommended in the 2010 ACRL Value of Academic Libraries report, it is necessary to identify how, why, and under what circumstances individuals use the various available systems and services. The Visitors and Residents project, a three-year longitudinal study, uses the digital visitors and residents framework to track US and UK participants’ shifts in their motivations and forms of engagement with technology and information as they transition between four educational stages. In Phase 1 of the project, 30 participants were interviewed (15 UK and 15 US) from the Emerging educational stage, which spans late stage secondary school and first year college/university. A sub-group of these participants were selected to engage in an ongoing diary process. The activities in Phase 2 have focused on interviewing participants from the later educational stages and extending the diary process and the coding and analyzing of the Phase 1 data. This paper focuses on the semi-structured interviews with US and UK subjects in the Emerging educational stage. It will identify the point in information-seeking cycles in which these learners engage with institutional services, for example, the “interface” between platforms such as Wikipedia and Google Scholar and institutionally-provided services. It also will identify the modes of engagement that learners are using at different educational stages and the motivations behind these uses, such as texting with peers, vs. using email in “formal” contexts. Many digital literacies are developed by learners in a trial-and-error manner. This study identifies these user-owned literacies and explores their relationship to, and effect on, the pedagogical approach of academics and the advice given by support/library staff. Initial results highlight the importance of convenience as a crucial factor in information-seeking behavior. There also are indications that as users progress through the educational stages, the digital literacies they employ do not necessarily become more sophisticated. These findings will have important implications for academic librarians in the design and positioning of systems and services in the context of the open web, such as digital literacy instruction, virtual reference services, and digital collections. http://www.oclc.org/research/presentations.htmlTRANSCRIPT
The world’s libraries. Connected.
“I find Google a lot easier than going to the library website.”
Imagine Ways to Innovate and Inspire Students to Use the Academic Library
ACRL, Indianapolis, IN, April 10-13, 2013
Lynn Silipigni Connaway, Ph. D.Senior Research ScientistOCLC@LynnConnaway
Erin M. Hood, M.L.I.S.Research Support SpecialistOCLC [email protected]
Donna Lanclos, Ph. D.Associate Professor for Anthropological ResearchUniversity of North Carolina, Charlotte@DonnalLanclos
The world’s libraries. Connected.
Defining “Literacies”
Digital Literacy
Strategies & skills needed to work with information & communication technologies
(Connaway, Lanclos, and Hood, Forthcoming)
Information LiteracyStrategies & skills needed to find and evaluate the information itself
The world’s libraries. Connected.
Visitors and Residents: What motivates engagement with the digital information environment?
Partners
• JISC (UK funding body)
• OCLC• Lynn Silipigni Connaway, Ph.D.• Erin M. Hood, M.L.I.S.
• Oxford University• David White • Alison Le Cornu, Ph.D.
• University of North Carolina, Charlotte
• Donna Lanclos, Ph.D.
The world’s libraries. Connected.
(Connaway and White for OCLC Research, 2012.)
The world’s libraries. Connected.
Visitors & Residents
(White and Connaway, 2011-2012)
The world’s libraries. Connected.
Phase I & 2: Participant Demographics
61 Participants• 15 secondary
students• 46 university
students & faculty
• 38 Caucasian• 5 African-American• 2 Multi-racial• 1 Asian• 2 Hispanic• 13 Unidentified
(White and Connaway 2011-2012)
The world’s libraries. Connected.
Gender
US UK0
5
10
15
20
25
30
35
1519
1611
MaleFemale
(Connaway, Lanclos, and Hood, Forthcoming)
The world’s libraries. Connected.
Disciplines and Educational Stages
Emerging Establishing Embedding Experiencing0
2
4
6
8
10
12
14
16
18
21
43
12
2
13
1
2
3
97
23
2
2
UndeclaredProfessions & Applied SciencesFormal SciencesNatural SciencesSocial SciencesHumanities
(Connaway, Lanclos, and Hood, Forthcoming)
The world’s libraries. Connected.
Diarists
Diarists (17)
• 11 US
• 6 UK
• 13 Emerging
• 2 Establishing
• 1 Embedding
• 1 Experiencing
(Connaway, Lanclos, and Hood, Forthcoming)
The world’s libraries. Connected.
Convenience
• Convenience dictates choices
• Is it readily accessible online?
• Does it contain the needed information & is it easy to use?
• How much time will it take to access & use the source?
• Is it a familiar & easily navigable interface?
• Wikipediapic.twitter.com/AyZLa8sdNg
The world’s libraries. Connected.
Digital Sources and Educational Stages
Emer
ging In
terv
iews
(n=3
1)
Estab
lishin
g Inte
rvie
ws
(n=1
0)
Embed
ding In
terv
iews
(n=1
0)
Exper
ienci
ng Inte
rvie
ws
(n=1
0)
95%
96%
97%
98%
99%
100%
97%, 30
100%,10
100%,10
100%,10
Digital
(Connaway, Lanclos, and Hood, Forthcoming)
The world’s libraries. Connected.
Digital Sources and Educational Stages
Emer
ging In
terv
iews
Estab
lishin
g Inte
rvie
ws
Embed
ding In
terv
iews
Exper
ienci
ng Inte
rvie
ws0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
29%, 9
40%, 4
50%, 5
40%, 4
10%, 3
0%, 0
10%, 1
0%, 0
19%, 6
30%, 3
80%, 8 80%, 8
E-booksOnline TextbooksDatabases
(Connaway, Lanclos, and Hood, Forthcoming)
The world’s libraries. Connected.
Digital Sources and Educational Stages
Emerging In-terviews
(n=31)
Establishing Interviews
(n=10)
Embedding Interviews
(n=10)
Experiencing Interviews
(n=10)
20%
30%
40%
50%
60%
70%
80%
26%, 8
50%, 5
70%, 7
40%, 432%, 10
40%, 4
50%, 5 50%, 5Major Media Sites
Retail
(Connaway, Lanclos, and Hood, Forthcoming)
The world’s libraries. Connected.
Digital Sources and Educational Stages
Emerging In-terviews
(n=31)
Establishing Interviews
(n=10)
Embedding Interviews
(n=10)
Experiencing Interviews
(n=10)
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
77%, 24
90%, 9
70%, 7
50%, 548%, 15
40%, 4
20%, 2
40%, 4
32%, 10
40%, 4
50%, 5
30%, 3
Wikipedia
Syllabus- and discipline-based sites
University websites
(Connaway, Lanclos, and Hood, Forthcoming)
The world’s libraries. Connected.
“I just type it into Google and see what comes up.” (UKS2)
“It’s like a taboo I guess with all teachers, they just all say – you know,
when they explain the paper they always say, “Don’t use Wikipedia.” (USU7, Female,
Age 19)
Learning Black Market
The world’s libraries. Connected.
Human Sources and Educational Stages
0%
10%
20%
30%
40%
50%
60%
70%
58%,18 50%,
5 40%,4
10%,1
48%,15
50%,5 40%,
4
10%,1
52%,16
50%,5
20%,2
20%,2
Mother
Father
Extended Family
(Connaway, Lanclos, and Hood, Forthcoming)
The world’s libraries. Connected.
Human Sources and Educational Stages
Emer
ging In
terv
iews
(n=3
1)
Estab
lishin
g Inte
rvie
ws
(n=1
0)
Embed
ding In
terv
iews
(n=1
0)
Exper
ienci
ng Inte
rvie
ws
(n=1
0)
0%
10%
20%
30%
40%
50%
60%
70%
80%
68%, 21
70%,7
40%,4
30%,3
13%,4 0%,
0
10%,1
20%,2
Friends/Colleagues
Librarians
(Connaway, Lanclos, and Hood, Forthcoming)
The world’s libraries. Connected.
The word “librarian” was mentioned once in original interviews by Emerging Stage participants as a source of information
One participant referred to “a lady in the library who helps you find things” (USU5, Male, Age 19)
The world’s libraries. Connected.
Contact and Educational Stages
Emerging Interviews
Establishing Interviews
Embedding Interviews
Experiencing Interviews
0% 20% 40% 60% 80% 100% 120%
55%, 17
60%, 6
40%, 4
70%, 7
84%, 26
90%, 9
70%, 7
70%, 7
52%, 16
30%, 3
40%, 4
10%, 10
52%, 16
100%, 10
100%, 10
100%, 10
IM, Chat
Phone calls
Face-to-Face
(Connaway, Lanclos, and Hood, Forthcoming)
The world’s libraries. Connected.
Library=Books
Library=Books
• 22 Emerging
• 6 Establishing
• 6 Embedding
• 0 Experiencing
(Connaway, Lanclos, and Hood, Forthcoming)
The world’s libraries. Connected.
Place and Educational Stages
Emer
ging In
terv
iews
(n=3
1)
Estab
lishin
g Inte
rvie
ws
(n=1
0)
Embed
ding In
terv
iews
(n=1
0)
Exper
ienci
ng Inte
rvie
ws
(n=1
0)
0%
20%
40%
60%
80%
100%
120%
84%,26
100%,10
90%,9
80%,8
(White and Connaway 2011-2012)
The world’s libraries. Connected.
“I always stick with the first thing that comes up on Google because I think that’s the most popular site which means that’s the most correct.”
(USS1, Female, Age 17)
The world’s libraries. Connected.
“...Google doesn’t judge you.”
(UKF3, Male, Age 52)
The world’s libraries. Connected.
Recommendations
Recommendations for libraries
• Market & promote library services
• Create simple & convenient interface designs
• Provide a broad range of tools
• Remove the barriers between discovering & accessing information
(Connaway, Lanclos, and Hood, Forthcoming)
The world’s libraries. Connected.
Future Research
Digital Visitors & Residents
• Online survey
• Continue with diaries & interviews
• Initial interviews with 12 new Emerging Stage participants
• Monthly diaries with 6 new Emerging Stage participants
The world’s libraries. Connected.
Future Research
Librarian Toolkit for Engagement
•Design Sessions
• Librarians
• ALA 2013
• EDUCAUSE 2013
• Educational Technology Staff
• EDUCAUSE 2013
The world’s libraries. Connected.
Selected Bibliography
ACRL Standards Committee. “Information Literacy Competency Standards for Higher Education.” ACRL Association of College & Research Libraries. Accessed February 8, 2013. http://www.ala.org/acrl/standards/informationliteracycompetency.
American Library Association. Presidential Committee on Information Literacy: Final Report. Chicago: American Library Association, 1989.
Connaway, Lynn Silipigni, Timothy J. Dickey, and Marie L. Radford. “‘If it is too inconvenient I’m not going after it:’ Convenience as a Critical Factor in Information-seeking Behaviors.” Library & Information Science Research 33, no. 3 (2011): 179-190.
Connaway, Lynn Silipigni, Donna Lanclos, and Erin M. Hood. “‘I find Google a lot easier than going to the library website.’ Imagine Ways to Innovate and Inspire Students to Use the Academic Library.” Proceedings of the Association of College & Research Libraries (ACRL) 2013 conference, April 10-13, 2013, Indianapolis, IN (Forthcoming).
Connaway, Lynn Silipigni, Donna Lanclos, David White, Alison Le Cornu, and Erin M. Hood. “User-centered Decision Making: A New Model for Developing Academic Library Services and Systems.” IFLA World Library and Information Congress 2012 Helsinki Proceedings: Libraries Now! Inspiring, Surprising, Empowering (2012). http://conference.ifla.org/sites/default/files/files/papers/wlic2012/76-connaway-en.pdf.
The world’s libraries. Connected.
Selected Bibliography
Connaway, Lynn Silipigni, Chandra Prabha, and Timothy J. Dickey. Sense-making the Information Confluence: The Whys and Hows of College and University User Satisficing of Information Needs. Phase III: Focus Group Interview Study. Report on National Leadership Grant LG-02-03-0062-03, to Institute of Museum and Library Services. Columbus, OH: School of Communication, The Ohio State University, 2006.
Connaway, Lynn Silipigni, and Marie L. Radford. Seeking Synchronicity: Revelations and Recommendations for Virtual Reference. Dublin, OH: OCLC Research, 2011. http://www.oclc.org/reports/synchronicity/full.pdf.
Connaway, Lynn Silipigni, David White, and Lorcan Dempsey. Digital Visitors and Residents: What Motivates Engagement with the Digital Information Environment? An Update on Current Findings . Video presentation, October 13, 2011. http://www.youtube.com/watch?v=ZCBoLWynsl8.
De Rosa, Cathy. Perceptions of Libraries and Information Resources: A Report to the OCLC Membership. Dublin, OH: OCLC Online Computer Library Center, 2005. http://www.oclc.org/us/en/reports/2005perceptions.htm.
Digital Literacy Task Force. “Digital Literacy Definition.” ALA Connect. September 14, 2012. http://connect.ala.org/node/181197.
Francke, Helena, and Olof Sundin. “Negotiating the Role of Sources: Educators’ Conceptions of Credibility in Participatory Media.” Library & Information Science Research 34, no. 3 (2012): 169-175.
The world’s libraries. Connected.
Selected Bibliography
Head, Alison J., and Michael B. Eisenberg. “How Today’s College Students Use Wikipedia for Course-related Research.” First Monday 15, no. 3 (2010). http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2830/2476.
Lim, Sook, and Christine Simon. “Credibility Judgement and Verification Behavior of College Students Concerning Wikipedia.” First Monday 16, no. 4 (2011). http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3263/2860.
McKiel, Allen. “2011 Global Student E-book Survey.” n.p.: ebrary, 2012. http://site.ebrary.com/lib/surveys/docDetail.action?docID=80076107.
Prabha, Chandra, Lynn Silipigni Connaway, and Timothy J. Dickey. Sense-making the Information Confluence: The Whys and Hows of College and University User Satisficing of Information Needs. Phase IV: Semi-Structured Interview Study. Funded by the Institute of Museum and Library Services. Columbus, OH: School of Communication, The Ohio State University, 2006.
Sundin, Olof, and Helena Francke. “In Search of Credibility: Pupils’ Information Practices in Learning Environments.” Information Research 14, no. 4 (2009). http://informationr.net/ir/14-4/paper418.html.
White, David. The Learning Black Market (blogpost). September 30, 2011. http://tallblog.conted.ox.ac.uk/index.php/2011/09/30/the-learning-black-market/.
The world’s libraries. Connected.
Selected Bibliography
White, David S., and Lynn Silipigni Connaway. Visitors & Residents: What Motivates Engagement with the Digital Information Environment. 2011-2012. Funded by JISC, OCLC, and Oxford University. http://www.oclc.org/research/activities/vandr/.
White, David S., and Alison Le Cornu, A. “Visitors and Residents: A New Typology for Online Engagement.” First Monday 16, no. 9 (2011). http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/3171/3049.
White, David S., and Alison Le Cornu, A. “Visitors and Residents: A New Typology for Online Engagement.” First Monday 16, no. 9 (2011). http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/3171/3049.
Wolcott, Harry F. The Art of Fieldwork. Walnut Creek, CA: AltaMira Press, 1995.
Wolcott, Harry F. Ethnography: A Way of Seeing. Walnut Creek, CA: AltaMira Press, 1999.
Wu, Somaly Kim, and Donna Lanclos. "Re-imagining the Users' Experience: An Ethnographic Approach to Web Usability and Space Design.” Reference Services Review 39, no. 3 (2011): 369-389.
Zickuhr, Kathryn, Lee Rainie, and Kristen Purcell. Library Services in the Digital Age. Washington, DC: Pew Research Center’s Internet & American Life Project, 2013. http://libraries.pewinternet.org/files/legacy-pdf/PIP_Library%20services_Report.pdf.
The world’s libraries. Connected.
Questions & Discussion
Lynn Silipigni [email protected]@LynnConnaway
Donna [email protected]@DonnaLanclos
Erin [email protected]