:1iMEN'J

) roLICY X» :TTEE ITEM A2 -23 JULY 2002

.-~~-I~

I

..~

~-"".,:: .Western AustralJaM;- --HeIp~.." "

~

DAY 1 HIGHLIGHTS

.Get marketing advice from some of the best in the world

.How to get the Over 50s moVi ng

.Practical advice on how to market recreation to women

.New ideas on staff development

.What the Physical Activity Taskforce means for your organisation

DAY 2 HIGHLIGHTS

.Three sessions on facility planning

.The latest on Public Liability Insurance

.De-dorking your organisation -what young people think is I:ool

.Capture more baby boomer volunteers

.How to attract more sponsorship

.Panel debate: The myth of the Aboriginal sports star

.Hypothetical: panellists include the Premier of Western Australia Dr Geoff Gallop

.An evening cruise on the Swan River -great networking opportunity!

KEYNOTE SPEAKERS

Dav;d Burwell Founder of the Rails-to- Trails Conservancy

Candy Tymson "Gender Games" -Doing Business with the O~lposite Sex

Prof. George Mosch;s Director, Mature Consumer Studies, Georgia State University

Anucha Browne Sanders New York Knicks

Paul Barber UK Football Association

R;ck Burton Director, Warsaw Sports Marketing Center, Univer~;ity of Oregon

This program is subject to change without notice.

11'~."c, C~C" Government of~jJ "

Department of Sportand Recreation

~ l19stemL Aus/1alian

6~J~. v ., ~"~-

i;ff'~~*~f\i!'"'" I Flst'SI;E"

lElS\JfIE 1NSTITU1E0f WA

.&

~~_~~I~~~.Western Australia

Millions Y-tln. Thousands Helped

Dav One

8:30 Opening The Minister/Ron Alexarlder

8:45 Paul Barber Marketing Manager j~K Football AssociationThe role of Tradition in Marketing.

9:25 Professor George Moschis Pron9ssor and Director, Center forMature Consumer Studies, Georgia State UniversityUnderstanding the consumer behaviour of a aging population

10:00 Rick Burton Director Warsaw Sports Marketing CenterUniversity of OregonMeeting the Challenges of Marketing in a new mediaenvironment

10:30 Morning tea

11:00 Candy Tymson President of Australian Speakers AssociationGender Games: Marketing to Women

11:40 Anucha Browne Sanders Vice P,resident Marketing New YorkKnicksNew York New York -How the Knicks do it so well

12:20 Panel Debate (All the above Speakers -Rick Burton Chairman)The Future of Marketing/Sport and Recreation

13:00 Lunch

14:00 Anne Marie D' Arcy -WoodsideCreating a better work culture

14:40 David Burwell Founder Rails to Trails ConservancyFoundations a different solution for recreation organisations

15:30 Afternoon Tea/Coffee

16:00 De-dork your organisation-Wha1: youth want

16:30 Peter BellOn Leadership + interview by the minister

17:10 Close of Day One

printed 29/05/2002chayneOO32

~~8:30 Rick Burton

Don't go all the way with the USA -physical activity rates arefalling in the USA -how we can avoid their mistakes

Panel DiscussionDo Aboriginal people approach pan'icipation in sport andrecreation in a unique way

10:05 The Latest on Public Liability Inslurance

Morning Tea

Break out Session 111:30

Break out Session 212:25

Lunch

Break out Session 314:15

15:1515:30

Tea/CoffeeHypothetical -Ethical Dilemmas facing Recreation/Sporting

organisationsPanelists -Rhodes Scholars -Chairman -Grant Donaldson

Closing Speech -Premier/Ron Alexander/MinisterEnd of Conference

16:2016:30

printed 29/05/2002chayneOO32

ACTIVE 2002 Kevnote Speakelr Profiles

Rick BurtonExecutive Director of the James H.University of Oregon.

Warsaw Sports Marketing Centre,

Rick Burton is an award-winning teacher, dynamic public speaker, nationalprint columnist (Sports Business Journal), national network radiocommentator (Sporting News Radio Network), T\f show host (Action SportsCable Network) and international consultant for sports leagues and sportsorganizations such as the International Olympic C'Dmmittee, National FootballLeague, National Hockey League, Japanese ~)occer League, AustralianNational Basketball League, Disney, NIKE, Visa USA, IMG and GMR

marketing.

He is frequently sought for his opinions by the ""orld's news media, amongthem Sports Illustrated, New York Times, Newsweek, Time, and Wall StreetJournal, to name but a few.

Burton started his career in Syracuse, N.Y. as sports public relations, sportsmarketing and product management for the Miller Brewing Company,Milwaukee, Wis. A highlight of his brewery career was serving as theadvertising manger for Miller Lite during the a\/Vard-winning "Less Filling,Tastes Great" advertising campaign. During that time, Burton directed amedia and production budget in excess of $1 DO-million for that $1.5 millionbrand.

Paul BarberMarketing Manager, UK Football Association

Paul began his marketing and communications career at Royal & Sun AllianceInsurance pic before moving to Abbey National pic as Head of PublicRelations. He later joined the British retailing group Storehouse pic, where heheld the role of Head of Marketing and Corporate C;ommunications.

In 1994, Paul became the Director of Group Corporate Affairs at Inchcape pic,the multinational consumer goods distributor, joining the company'sManagement Board in 1996. He moved back to the financial service industryas Director of Communications for Barclays pic.

Just before Euro 2000, Paul became Director of Marketing for the FootballAssociation, encompassing development of mark:eting and brand strategiesfor the F .A. -including all activities relating to commercial, eventmanagement, ticketing and 'englandfans', the rnembers club for Englandsupporters. In addition, between 1997 and 2000, IPaul spent three years withthe F .A. as part-time advisor to England's 2006 World Cup bid.

Professor George MoschisProfessor and Director, Centre for Mature Consumer Studies, Georgia State

University.

Professor Moschis is a pioneer in the field of marketing to older adults.. Hehas studied their spending pai:terns, conducted sulrveys and focus groups ontheir preferences and compared them by race, gender, age and lifestylefactors. He knows what they spend money on, anlj often of more interest; heknows why they spend money.

He developed the curriculum for a graduate course, Marketing to OlderAdults, the first of its kind. He also established the Centre for Matureconsumer studies, a body he now heads as director.

Many companies seek assistance from Professor ~"'oschis on developing theirmarketing strategies to suit the aging population, and the Centre has beenrecognised by American Demographics magazine for five consecutive yearsas an excellent source for marketing information orl the subject.

He has many publications to his name, including several books, monographs,and more than 100 peer-reviewed articles.

David BurwellPresident and Chief Executive Officer, Surface Transportation Policy Project

David Burwell is President and Chief ExecutivE~ Officer of the non-profitSurface Transportation Policy Project (STPP), a r1ationwide network of morethan 250 organizations devoted to improving 1:he nation's transportationsystem. In 1986 he co founded Rails-to- Trails Conservancy withenvironmentalist Peter Harnik, servicing as RTC President for the next 15

years.

He has authored several publications, including The End of the Road: ACitizen's Guide to Transpol1ation and Clean Air.:. A graduate of Dartmouth, heholds a J.D. degree from the University of Virginia ~3chool of Law.

Anucha Browne-SandersNew York Knicks Senior Vice President, Marketing.

Anucha Browne Sanders is one of the highest rarlked female executives in

professional sports.

She is the chief marketing officer of the New York ~~nicks, running the day-to-day management of the business operations of the basketball giant, andoverseeing a host of duties that include coriPorate partnerships andcommunity relations.

Anucha grew up in Brooklyn New York, where she t)egan to play basketball inthe 8th grade. She went on to play high school basketball for St. Saviourwhere she succeeded as one of the top players in the country. Upon hergraduation from St. Saviour, Anucha received numerous scholarship offersfrom schools across the country. Her grades and her athletic skills landed herat prestigious Northwestern University on a four-YE~ar basketball scholarshipwhere she studied Communications.

As a basketballer, Anucha was a member of the United States Olympic team,Women's Sports Foundation All-American, Big Ten Player of the Year, KodakAll-American, and was nominated as one of the Big Ten All Decade Team.

Because of her mix of sports prowess and business acumen, Anucha wasinvited to be a mentor in the FLAME (Finding Leaders Among MinoritiesEverywhere) Program. This program was established by the US OlympicCommittee to inspire and develop leadership among minority youth byeducation and exposing youth to the Olympic Movernentand its ideals.

Before taking up her position at the Knicks, Anucha worked for 11 years as amanager at IBM during a time that included Olympic sponsorships in 1996,1998, and 2000.

Candy TymsonFormer Lady Mayoress of Sydney

Candy Tymson raised one million dollars in orle night as the keynotepresenter at a major fund-raising event, while the L.ady Mayoress of Sydney.She has won. major contracts and, using her extl'aordinary communicationskills, built lasting and profitable business relation~)hips with clients such asWestpac, Telstra and Apple Computers. In her former role as a publicrelations consultant, she co-ordinated many high profile campaigns andevents including the official opening of the Sydne~' Harbour Tunnel and thepromotion of Sydney1s 2000 Olympic Bid. As an author she has hadpublished three books including The Australian Pu,blic Relations Manual, therecognised textbook in colleges and universities throughout Australia. She is aprofessional speaker and business educator specialising in Gender Games:Doing Business with the Opposite Sex (also the titlE~ of her latest book), whichwas named one of the Top 10 Business Books of the year by the AustralianI nstitute of Management.