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Page 1: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn
Page 2: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn
Page 3: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

I ian book

publishers association

1993 book design

avvaras

Page 4: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

The Australian Book Publishing Association Ltd

Suite 59, 89 Jones St. Ultimo NSW 2007, Australia.

Copyright © 1994

All rights reserved . Without limiting the rights

under copyright above, no part of this

publication may be reproduced, stored in or

introduced into a retrieval system, or

transmitted in any form or by any means

(electronic , mechanical, photocopying,

recording or otherwise), without prior written

permission of the publisher of this book.

Typeset in Univers Black expanded.

Printed and bound in Australia by

Southbank Book, 261 Salmon Street,

Fishermens Bend, Victoria 3207 .

Blind Embossing supplied by Avon Graphics .

Book design by Colin Rowan

Photography by Jane Townsend.

Graphic production by Natasha Galea and Larry Allen

The Australian Book Publishers Association

1993 Book Design Awards

ISBN 0 9599796 9 7

Page 5: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

The ABPA is committed to promoting quality

design and production in the book industry.

The Annual Book Design Awards is a major

opportunity to promote and reward designers,

publishers and production houses.

For this reason the awards and criteria

surrounding them are many and varied. They

offer ample opportunity for designers and

publishers to find a niche in which to promote

their own designers and production departments.

I strongly suggest the awards be kept in mind

for the whole year and not just remembered

when books are classified prior to entry. Similarly,

the judges' comments should be kept in mind

as they have been quite consistent over a

number of years.

If this happens we'll have an industry much

more conscious of the importance of design,

whether in total book design, or the design of

marketing campaigns . I am confident that

even within the tightest budget there is scope

for effective, bold and innovative design.

We would like to see more of it.

Some special thanks:

To Felicity Howell from the ABPA Secretariat

for handling a complex and demanding task

so well;

To George Dale, Andrew Metcalf and Rhonda

Black, our judges, for their time, experience

and considered comments;

To Charles Burfitt, Judith Curr and lan

Bowring, the members of the Design Awards

Committee;

To all our sponsors who are listed beside each

award, but in particular South bank Book for

sponsoring the printing of the catalogue which

is in full colour for the first time this year;

To the McPhersons Printing Group for the

printing of the special invitation .

To Spicers Paper for donating the stock.

Finally congratulations and many thanks to

Colin Rowan, the winner of the Joyce

Nicholson Award for the Best Designed Book,

for his design ofthis catalogue and his help

with the staging of the presentation evening.

Garry Eastman. Convenor ABPA Book Design Avvards Committee

Page 6: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

The judges of the Book Design Awards

for 1993 are

Rhonda Black

Rhonda Black is currently enjoying a busy life

as a publishing consultant after nearly fifteen

years with Allen & Unwin, thus happily proving

that there is life after mainstream publishing.

Those years provided a wonderful array of ex­

perience, both professional and personal.

Books -their content, style and readership ­

remain a passion .

George Dale

George Dale is the Art Director at Penguin

Books Australia where he has worked since

197 4. Prior to that he taught design at secondary

and tertiary levels for nine years. He graduated

from the then Swinburne Institute of Technology

in 1964.

Andrew Metcalf

Andrew Metcalf is an architect, a designer and a

member of the Department of Architecture at the

University of Newcastle. He has research

interests in the history of typography and is

currently setting up a private press after

collecting a variety of hot-metal and letterpress

equipment.

Page 7: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

The judges of the Book Design Awards for 1993

were pleased to note that the awards attracted

320 entries th is year.

As ever, the most popular category was the

Expertise Events award for the best jacket design

of the year. The South bank Book award for

the best designed calendar or diary, a new

award, was also popular. It was disappointing

that there were so few entries in both the

Australian Government Printing Service

promotional material award and the University

of Queensland Press award for graduate,

postgraduate or professional books. It is hoped

that publishers and designers will look to

contributing more entries in these categories

next year. The Weldon International primary

education award attracted many more entries

than previously.

Overall, there was an impression that many of

the entries were conservative, and sometimes a

little dull, which on occasion made the choosing

of a winner difficult. It was disappointing that

many entries with wonderful covers were too

often let down by the lack ofthought applied

to internal design, especially the choice of

typography. However, many of the entries were

very pleasing, displaying competence and im­

agination. Two of the award-winning books,

Marketing Concepts and Strategies and Soft

Sculpture and Beyond, were produced on

desktop systems. The sophistication and

skill shown in resolving the typographical

and design problems in these books were

excellent, showing that the size of the

budget need not affect the quality of the

design . Unfortunately, other designers using

desktop publishing showed less skill.

The judges were unable to select a winner for

the Penguin non- illustrated award, but after

much consideration commended two books.

In the Ashton Scholastic ch i ldren's illustrated

book category, it was felt that there was often

too much reliance on the illustrations in the

book, rather than thought being given to

complementary typography and layout.

A clear winner was evident in the promotional

material where careful thought, clever design

and marketing skills had been applied across

a range of products.

Although there were plentiful entries in the

diary/calendar award it was often found that,

whilst sometimes illustratively attractive,

many failed in their choice or placement of

typography.

There was some disappointment at the

number and quality of entries in some categories,

but the work of the younger designers was

refreshing, especially those entries that

challenged the rules and succeeded.

Page 8: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

The Australian Dream

Designed by Colin Rowan

Cover designed by Colin Rowan

Published by Powerhouse Publishing

Text by various contributors

Typeset by Post Typesetters

Printed by Griffin Press

Page 9: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

Judges' comments

A bold use of all the archival material. The overall

design is unique and extremely evocative ofthe time.

Designer's c o mments

The quality ofthe images var ied from excellent object

transparencies to aged 1950s magazines, government

CHAPTER

75

reports and photocopies. It was importantto represent

the varied material in a cohesive way.

Page 10: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

Soft Sculpture and Beyond

Designed by Melanie Feddersen

Cover Designed by Melanie Feddersen

Published by Craftsman House and Gordon

and Breach Arts International

Text by Jutta Feddersen

Typeset in-house

Printed by Kyodo, Singapore

.Judges' comments

The combination of a sanserif typeface and one

column layout is very appealing . Good use is made

of white space. The leading is generous, allowing

ease of reading; the captioning is c lear and logical.

The photographs are used effective ly, providing a

nice balance on the page.

Page 11: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

Stephanie's Seasons

Designed by Guy Mirabella

Cover designed by Guy Mirabella

Published by Allen & Unwin

Text by Stephanie Alexander

Illustrated by Lynette Zeeng

Typeset by Bookset

Printed by South China Printing Co.

Judges' comments

A very stylish design. Attention has been paid to

all the details and the textured effect of the images

is appealing. Text and illustrations are integrated

in a pleasing manner. An adventurous attempt to

move away from a more common 'bright and

glossy' approach.

Designer's comments

This is a project that all book designers dream

about. The brief was 'we want the best looking

book of this type on the market' .

Page 12: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn
Page 13: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

prm;on~. Well, hi! would havr to stick it out now

Thr next morning a notr was brought round b}· thr

old srr\'dllt. It WJS frum Pauhnr and said that M.adamr

Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn tu continur whrn she is well ngain. Please do not

fnil hrr.' lk pactd thr room for a while, dose as he rvt'tcamr

to cursing. then Sell and made Ius fair copy of tht prt'Vious dny's nott"'l, as wrJI as thr serrd copy hr wru nMking for lumst>lf. llr had promisrd thr old woman

the)' would bum tlu:: dirtation book, but 'lht:: had not ytt thought to forbid him to makt" other copies. Ht justified the b~tr.t)ral on the gmund'l of .scholarship

and hi<itory -surdy it would be: a crirnr if 'IUCh m.atrrlJI wrre to bt" dcl!tro~·cd. if it were: allowed to ptl.'IS !"rom t"Xisltl1('t1 ·nut hr tvincetJ whtn the word bd.ra).·otl c.trnt

mlo hi\ mint! . .t'~ it did whrnt~Vt'r he thought about it

Th,~ ilflemoon <~tretchtd bt'forc him. llr should go b.1ck to tht•libtaf1' wherr there wert> B)frnn p.tptn, but somrhow tod.l)"' thur had lost their savour t\lso, Itt

rxcu'i<'d him~df. his fingers. wrrr already cramped from writ in!{ It tv.u 11 whllt before ht realised ht Wil!> hting

dr • .nvn into thr old womnn's account fur 1ts uwn sakt'­hio; disnppointrnent was that of a chilc.l dt•nied II~ nrxl im,t&~lnu:nt uf n o;tury. He nung on n coat and lm

bJtlrrrd !ldt .md wrnl out to see thr sights of rlono::n«

FOUR

----~-

II was thrrc dny.s htforc shr wws m~ll enough to ~.:on­lim•e. Simton spent rnch morning w.titing in suspenst unlilthr >;t·rv.tnt c.unc with thr mcssagr. t',JCh morn­ing ft>lt tht s.llllC slump of dis.1ppointment at \\'hat it containrd [\'a}' d..:ty he had bt:cn drrso;('d and re;tdy, hi~ porhna~ntmu p.1cknl with the notr-takin~ bcJook and thr fair Wfl}', and ht' fdt a surge of rthtf .md enthm;i;nm on the fourth morning wJwn. ino;h::.:td nf h...1ndiug !urn the now -f.Jmiliar marbk-"d Jetter p.lptr. thr mnid said. \imptr 'Comr. · lit tollowrd her tdgrrly through the crowded strut" by a short cut that he would tr}' to rnnt'miJt'l' later, in \'ain

Wlu·n Utt}· rr11riH'd the p,tl.tzzo hl" wa" shown Info ,m l'lllpty room .md givrn coffee .md the uhiquii0\1!'1 sweet bi~cuih tit· hal.! le.lrnl by O()\\' to dunk them intn hi'l hot drink .so thnt th('}' softenrd and their su~nr r.m into thecnffcc:.lt motdc him feel vrry co'mopolit.m

('almJ:: tlwm thm, like a n.J.ti\'c It \\''''~ .1 while before the C\lcJ woman entered, pu,.htd ,,

If lNith a beating heart

Cover Designed by Beth McKinlay

Designed by Beth McKinlay

Published by McPhee Gribble

Text by .Jean Bedford

Typeset by Bookset

Printed by Australian Print Group

Judges' comments

Attractive image is used with clear and sympathetic

placement of type. Back cover copy is well integrated.

A very pick-up-able cover.

Designer's comments

The title evoked an image that needed to be warm

and passionate .

Page 14: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

The Rise and Rise of Kerry Packer

Cover designed by Reno Design Group

Designed by Global Graphics

Published by Transworld Publishers

and ABC Books

Text by Paul Barry

Typeset by Global Graphics

Printed by Griffin Paperbacks

Judges' comments

A good choice of illustration and integration of

illustration and American-style typography. The

strong use of gold foil and purple ink helps create

a solid commercial cover.

Designer's comments

It was important the type choosen be authoritative

and individual in style. The foiling and embossing

added both a clarity to the title and enhanced the

'quality' look of the book.

Page 15: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

Stephanie's Seasons

Cover designed by Guy Mirabella

Designed by Guy Mirabella

Published by Allen & Unwin

Text by Stephanie Alexander

Illustrated by Lynette Zeeng

Typeset by Bookset

Printed by South China Printing Co.

Judges' cornrnents

An elegant and sophisticated cover design that

works beautifully with the style of the internal text,

images and detailing.

Page 16: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

o erry ( ck & Jill Dupleix

00

coo •

William

Hot Food Cool Jazz

Designed by Andrevv Hoyne

Cover designed by Andrevv Hoyne

Published by Williarn Heinernann Australia

Text by Sirnon Goh. Terry Durack & .Jill Dupleix

Illustrated by Sirnon Goh Typeset in-house

Printed by B & M Printing

Page 17: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

.Judges' comments

A highly unusual treatment of what could be an

ordinary subject. Its mixed media approach: book;

disc; packaging; and so on lifts itto an exciting level.

t

t I II

I l I 'I

I I I ,,

I I

The designer has taken a punt, and broken a few

rules and succeeded . He has pushed the idea of a

book beyond its accepted conventions.

' lo t

c () f.J 1 •

Designer's comments

The brief was simple; the authors wanted to do a

Malaysian cookbook somehow containing a Jazz CD.

The rest was left up to me.

Page 18: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

Getaway

Designed by Peter Dyson

Cover designed by Peter Dyson

Published by Allen 8r Unwin

Text by various contributors

Typeset by P.A.G.E. Pty Ltd

Printed by South Wind, Singapore

.Judges' conunents

This commended book presents a variety of

information, some of it in reference-style, in an

easily accessible manner that remains uncluttered.

Attractive use of identifying logo. Strong use of

colour images.

Designer's comments

The brief was to design a book that would reflect

the television program in it's overall feel and

presentation of information.

... -••• •••

Page 19: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

~SI!iWOR:IDI' .III(MewcnoR•OCle'ltrt:IT1 lml!WUISillP"!MrJIDJof a"'r'W¥eattonsnnas0lr ~CDSGS2!ifaal.a5

ni SSferatlnn~•Bt M:MeWtni:UI.US U'J mb"eP.Sf!l'l\lom S~D*S. Sl95Ddtnn.D"IbentAJer• nffeelii•U~Wwoox

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1 0 4

Kids ' Stuff

E N. TERTAINI G CI II LDREN during S< hool hohda)·s and a·eekendo;. docsn t have to 10\0hc spend1111 a lot of mo~)· but more often than

not it does reqUtre a b.t ol ima&ination Getaa·ay h01s done ;t lot of kidding around m the search f01 f~proof 'AOJ)'S

to keep ch ildren happ) bus) and someu~ ~n qwet

AJthough lhcme parks ceneral ly call for cold ha1d cash tather than im~na­tion . the)' one a sur<.. .... hre cure fot' the hol­iday blue-; II )Otf re hohda}' i~ on the Gold Coa-..t a tr ip to atiC<bl one of the three "arid~ lOfeam~J.orld. Mo\ie World and Sea \\'orldt ~~oil! be on the· lliner.ill)' AI Dreamworld there IS a good mhture of rtdes and aur.lCtion'i from a double-loop roller coaster to voatcr slide<; and the lma\ Theatre 'Ahh its 6-stOfe)· hic,h mo\'ie soecn

54!-a World also hao; a t:reat 'ielealon of .Ktion ndes but offer<> the .ldded anraa10n of perlormm« "'hales. dol· ph ins and sea lions as -.cll.x a ~~>.-ter--ski sho"· and one of the ,.arid s larttest aquanums

MO\oie Workl offers~sinthc"a) of rides and focuses more on e\plaining someolthemrsterie<;clfilm·making In

~ ""ltl)tw.a~MfnMJ lntiOJtotw-.1 Y<IIH

"' ~ur.lb s WorvetiMNf

o_ther ursut ts -2

Page 20: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

Handbook of Australian, New Zealand and Antarctic Birds

Designed by Derrick I. Stone

Cover designed by Derrick I Stone

Published by Oxford University Press

Edited by S. Marchant and P • .J. Higgins

Illustrated by .J.N. Davies with P. Marsack,

F. Knight and B . .Jarrett

Typeset on Macintosh by designer

Printed by Impact Printing

Wild About Canberra

Designed by Kim Tatnell

Cover designed by Kim Tatnell

Published by ACT Parks & Conservation Service

Text by lan Fraser and Margaret Mc.Jannett

Typeset by BPD Graphic Associates

Printed by Goanna Print

Gardening Down-Under

Designed by Melissa Spencer

Cover designed by Melissa Spencer

Published by CSIRO Publications

Text by Kevin Handreck

Illustrated by Melissa Spencer

Typeset on Macintosh by designer

Printed by lnprint

Page 21: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn
Page 22: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

Soft Sculpture & Beyond

Designed by Melanie Feddersen

Cover designed by Melanie Feddersen

Text by .Jutta Feddersen Typeset in-house

Published by Craftsman House and Gordon

and Breach Arts International

Printed by Kyodo. Singapore

Page 23: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

Judges' comments

A good handling of a complex design with an

imaginative use of illustrations. Very disciplined

in not falling into the trap of overdesigning .

Designer's comments

The brief was to keep the same feel as two previous

contemporary sculpture publications.

~ \ .. , .. 'tl' Ill~ 1 • '

Page 24: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

Contemporary Sculpture in Australian Gardens

Designed by Caroline de Fries

Cover designed by Caroline de Fries

Published by Crafts~nan House and Gordon

and Breach Arts International

Text by Ken Scarlett

Typeset in-house

Printed by Tien Wah Press, Singapore

.Judges' comments

A n attractive look created by formulaic but effective

treatment o f ty pe, illustrati o ns and white space.

Page 25: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

CH A PTER TEN

HOME AND STUDIO

IN GE KING , SCULPTOR. WARRANDYTE , VICTORIA

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Ci•f'r sunt)Otlllfll >to tl, I'Mll'atfl'f

15

Page 26: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

The Australian Dream

Designed by Colin Ro'Wan

Cover designed by Colin Ro'Wan

Published by Po'Werhouse Publishing

Text by Judith O'Callaghan (ed)

Typeset by Post Typesetters

Printed by Griffin Press

Page 27: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

12

fP,.,t~lau• p•g•J The ABC'• Sill O'Ciot:if

Rode. be'"'D IUmed Mre, lint went to air

on :;:a Febr\Nity t8Sit • nd w•• prodUCed

11.,.. In oft•n ~tk: clrc:llnutence•. With

11 , co"'per• Johnnr O ' IC .. M, the W ild OIM,

k had more of • r•pUI• IIon tor ahocklnt

ru.,.ele b .. Of'l" lontrlotnlh blend., com·

merel•l eounle fll"l1., BMtdlle niL (Courtay

ABC TV All:hlves)

tO~} c.tJ«1 by Alhol Shml ... about

1t!7- The e~a.nus ol the 1ts0a hi ofWfl

011e...U.tftl by t.ln ~""" TM -"' of~ph«o011tpt>et'Alhoi5M'alltl

.. ,..,.. • • ....mncser ol- wit,

eQ9hllslio;:e llon anclevenaodal~-~ tnel

wp often •pptled kl the l••hlc!n of.,. dey.

CCourtny "'-'loNII G• !lefY of Vk:torla. gltl

ol Mlch..C Shtnhh)

IB~ow} In lhe n•ll •lectlon c:.empelg"

Men~ .. • promii!Ad lo 1111 pe trol r.-lont~ ,

In fore• • lnce lhe we t. (Bun.tln, 11MI,

eou11 .. r Au• trall•" Con lo016det•d P r• u )

"CClNG MY WAY - OS A FULL P£TlOL TANKf"

Judges• comments

we,;. told twO wry different stones about the 19501 One 11 about a long period

when notNng happened- no war, no depreMion. a teemingly endless summer

of deys at the beach and Oav.s Cup VICIOf•et and the new Holden in the dnveway.

Nottung stOOd in th! wwv of marriage Noth.ng atood In the way ol homeo.voetship

Nottung stood In the way of happlnes.s Australians could buy new consumer

durabtes: the standard ol living was high, unemployment was at an a»-Ume low;

economically Australian families w~e &eeure enough to stay together and focus

on the tnings that really mattered Ct1me protest. coofltct, dtscontent belonged

to other countnes. No one had heard of rac•sm or sextsm There was a Cl8f'Wn

ll'lnocet\CI in being Australian; l1fe was 11mpler, uncomplicated by lhe politkal

d.sagrwments or drsumty that other. unluckier. coumnes faced. But that was

belore Vtetnam protesls. aexual l reedom.long heir. drugs, mulllculturahsm, gf!!en

bans, befort~anyone worned about pollutiOn The Innocence would be destroyed

by the more knowing SixtieS

The other story tells ot a long periOd when noth•ng happened. Australtan society

was dull. conformist bland, lnward.tooking, philistine, PfO'IInclal, conservative,

I)NM01d, complacent Intellectual•. radicals. Australian nat1ona!lsts. femin:sts,

t'lomosexua!s, unmarried women. soccer·players, career women. migrants, beat·

nlks, wtn&-<lrinkef'J, conservationists were llll looked at askance, regarded u

crankS or subversives Mindless consumerism had caught hold Australians were

deafened by the constant background drone of suburban Cicadas. lawn-mowe11,

advef1!aing jingles, shotgun marrfagos and newt about young Pnnce Cnartes

and Pnncess Anne. Everyone got married lind settled down Wllh two children

The tyranny ol me quar1er acre block left old poople alienated, young people

bOred, women isolated alld men In the pub- though not past s1x o'clock_ Robert

MerWes, prime mlrnster throughout the decade, presided over ttaU WJth mag1stenJI

calm, especially at etec110ns. Anyone wi th any cullural aspirations had to escape,

ldoolly to London. Nothing lflter•hng could posstbly happen tn Australia But

all that was before protest. :te)lual freedom, long ha•r. drugs, multk:utturalism.

green bans Naivety would disappear In the more sophisttcated suctles.'

There 11 a new mterest 1n the 19505 now It has a least three causes First.

there Is the reahaatlon that the pet!od Is contested poh11calty; the tnlerpre tahon

ol the 1950s 11 up for grabs The two 1tode1 about those year1 are u much

II l)afl of toclay's political debate as an attempt to understand or remember

the past When we want to argue about life In the present, a necessary point

of departUie IS v.hether life was better or worse In the rememberabJe past

Second, some of the new Interest derl11e1 from !he cycle of nostalgia. The

fifhes can now have 1ta turn to be ponrayed as a golden age or a cause lor

sly amusement. Anhque dealers can sett 1ts cast-offs; museums can draw the

crowd•; and autobfographies can notch up sates by offering people the oppor·

tuntty to relive lhelr pasta end seek out a lost Innocence - real or M'l\80tned

And th;rd, there i1 1 fruatralion WJih both the politiCal m8J1ipola!Jon of and

uncritJc&J nostalgia lor the pasl. a recognthon that ne•ther of those storieS IS

satlatactory. a des•re to try to understand the pertOd on its own terms Tht

popular memory that Is betng c;onstructed tor u1 m margarine ed'tlefl lsements. 1" PO!.tbl campa'gna alld In ~seums Is olten at odds wi th the way we

Extremely diverse material has been handled in a

very clear and attractive manner. Good choice of

format . The design and layout is very evocative of

the 1950s, while at the same time maintaining a nice

contemporary feel.

13

Designer•s comments

The publication was budgeted for 4x1 colour which

presented a number of challenges relating images

and text to the colour fall.

Page 28: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

The People's Treasures

The People's Treasures

Designed by Bill Pearson

Cover designed by Bill Pearson

Published by The National Library of Australia

Text by various authors

Typeset by BOP Graphic Associates

Printed by lnprint

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The SBS Guide to Ethnic Eating 1994

Designed by Chong Wang Ho

Cover designed by Mary Callahan

Published by The Text Publishing Company

Text by Joanna Savill & Maeve O'Meara

Illustrated by Tim Claeys

Typeset by Parkhouse Publishing

Printed by Griffin Paperbacks

GetaW"ay

Designed by Peter Dyson

Cover designed by Peter Dyson

Published by Allen & Unvvin

Text by various authors

Typeset by P.A.G.E. Pty Ltd

Printed by South Wind. Singapore

... -••• •••

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Summer Shorts

Designed by John Douglass

Cover designed by John Douglass

Published by Fremantle Arts Centre Press

Text by various authors

Typeset in-house

Printed by Scott Four Colour Print

Languages of the Icons

Designed by Katie Mitchell

Cover designed by Katie Mitchell

Published by HarperCollins Publishers

Text by Dipti Saravanamuttu

Typeset by Midland Typesetters

Printed by Griffin Paperbacks

The Autumn Tree

Designed by Helen Semmler

Cover designed by Helen Semmler

Published by Random House Australia

Text by Jo-ann McMeekin

Typeset Midland Typesetters

Printed by Australian Print Group

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Secret Lives

Designed by Kerry Argent

Cover designed by Kerry Argent

Published by Omnibus Books

Text by Caroline Macdonald

Typeset by Clinton Ellicott

Printed by McPherson's Printing Group

The Brown Ink Diary

Designed by Donna Rawlins and Mark McCloud

Cover designed by Donna Rawlins

Published by Random House

Text by Rose Moxham

Typeset by Midland Typesetters

Printed by Australian Print Group

Wild about Canberra

Designed by Kim Tatnell

Cover designed by Kim Tatnell

Published by ACT Parks & Con-rvation Service

Text by lan Fraser and Margaret McJannett

Typeset by BPD Graphic Associates

Printed by Goanna Print

Page 32: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

Patricia Mullins

V for Vanishing An alphabet of Endangered Animals

Designed by Patricia Mullins & Margaret Hamilton

Cover designed by Patricia Mullins

& Margaret Hamilton

Published by Margaret Hamilton Books

Text by Patricia Mullins

Illustrated by Patricia Mullins

Typeset in-house

Printed by Mandarin Offset

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WWwhale

Judges' comments

A simple book that works well. Conservative choice

and placement of typography complement the tex­

tured illustrations.

Page 34: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

The Koala Who Bounced

Designed by Eric Lobbecke

Cover designed by Eric Lobbecke

Published by Random House

Text by .Jimmy Thomson

Illustrated by Eric Lobbecke

Typeset in-house

Printed by Global Corn, Singapore

As I Grew Older

Designed by Kerry Argent

Cover designed by Kerry Argent

Published by Omnibus Books

Text by lan Abdulla

Illustrated by lan Abdulla

Typeset by Taxtons Pty Ltd

Printed by Colorcraft, Hong Kong

THE KOALA WHO BOUNCED

.!

.JI.\'IMY THOMSO~

ERIC L()BBECKE

Page 35: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

AS I GREW OLDER

IAN ABDULLA

Page 36: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

The Hottest Boy Who Ever Lived

Designed by Sandra Nobes

Cover designed by Sandra Nobes

Published by Allen & Unwin

Text by Anna Fienberg

Illustrated by Kim Gamble

Typeset by PIXEL

Printed Kim Hup Lee Pte. Singapore

Sleep Time

Designed by Armin Grader

Cover designed by Armin Grader

Published by Ashton Scholastic

Text by Libby Gleeson

Illustrated by Armin Grader

Typeset by Asset Typesetting

Printed in Hong Kong

First Light

Designed by Lynda Warner

Cover designed by Lynda Warner

Published by Lothian Books

Text by Gary Crew

Illustrated by Peter Gouldthorpe

Typeset by designer

Printed by Tien Wah Press. Singapore

The Hottest Boy Who Ever Lived

Anna Ficnberg Illustrated by Kim Gamble

Page 37: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

Sleep Time ~FIRST LIGHT' t

GARY C REW ·:· PETER GOULDTHORPE

Libby Gleeson Armin Greder

Page 38: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

Soft Sculpture and Beyond

Designed by Melanie Feddersen

Cover designed by Melanie Feddersen

Published by Craftsman House and Gordon

and Reach Arts International

Text by Jutta Feddersen

Typeset in-house

Printed by Kyodo. Singapore

Page 39: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

Judges' conunents

The combination of a sanserif typeface and one

column layout is very appealing . Good use is made

of white space . The leading is generous, allowing

ease of reading; the captioning is clear and logical.

The photographs are used effectively, providing a

nice balance on the page.

4<~11< •• u•~• ••

rle,.,••rJo< Lu . .... , ..

Page 40: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

Stephanie's Seasons

Designed by Guy Mirabella

Cover des igned by Guy Mirabella

Published by Allen & Unwin

Tex t by Stephanie Alexander

Illustrated by Lynette Zeeng

Typeset by Bookset

P rinted by South China Printing Co.

Judges' comments

A very stylish design. Attention has been paid to all

the details and the textured effect of the images is

appealing. Text and i llustrations are integrated in a

pleasing manner. An adventurous attempt to move

away from a common 'bright and glossy' approach .

Page 41: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

J (I

!\II. f'I!W rill' Sl IL'AriOr riA~ WOR'>I~I U. Wr: JIC 111-ln.)\lllcti in tlu~ III.Hi'olt"

)\tl.tct· :n M;jnfiJ dd Hly, lhnpp1ug.md pcdm~. pn:p.1nn~ fi'r ·• ltrnch tll.lt

,..,111 pmNhl~- he rJnccllcd. \pnrting event" hon: .. · been r.lnccl/.,:d. l1 Jill\ -trullm~

\l:f'\t~ :~ hno· bcl·n curl.lllct:l. 1 curJCw ha~ been Jt·d.urd_ ~chut,)\ .tllrl colk-gc~

lhcnrc Jnd dJCIJlllllt: 111.1JI" hJ\'C btl!'n l<l!ot"i!. No pbnt!'> ;an· l.uuJwr .It IAX­(Snml·nt out 111\.itrc--. for mrnorrr'l\,'\ lunrh h,t\~,: ht:.l'll rc-routl'd tu \an

1 r.III(N ,,_ whl·rr rk,l/11~ lu~ now bro~ ... -n •m.) Snnw ~hopb:cpcr; ;uc rclun.mt

til lc.wc thrir hu'llll""C."t. I l11:n: Wi<; app:t llinJ.t I~"HHJg.c un tcltvl\t~\11 nl Kort·:tn

mcrdu•n,. all wuh hmrl guns. firmg .H rJmlum, ,,ktumincd tu ~'h.llt:tl rhcrr rtllJ'It"ll~- P~.:npk J.r(' Jytllj. The \'lokncc I~ 1111\fX'.Ik.lbk. Uy lll~httJII!t \\J'

1\:f"lttcd tlut tln:tt' \h'IC 1hrn· lmndn.:d liH'\ burum~ m lf)~ :\n~:dt·\

i'ht'rc ''" t \Cfht' n( urm.":.hr.· in d1c ~ruhcn. Th\' ·haruun~ c~l"OIIIvc chd: PJmd. ( .11!rn:c ,.,_.,~~, \lety \\<tlrflt•d I J, Ju., h.1d 1n do~c dtc pr~·nucr n~tlllr.un hcoU\\' the ~1.10· Ut' to he ~cnt home m tunc f;lr the t urkw md

fn.xJ supplb.nc nnt .unvmg. l:'t.St'llti.al-.ratr mlt\t ~ltl'p m tlrc hotel It 1~ ntvt.tJ

wllt"U (I'INdcl\'d TIU11f,'"itk the d~:n~l~llll~ II\\' vf hiC .llul rrnJ'\=rt)', hm Wt'

l~IUintllbtiinJII~ llltlrtp.I\\~JIIIi'uJtl)J \'hJIJII A\i;~n woccry. \'Clc h.wc, hnwnn,

lx'Cn Toltllll~l the lunch \\111 t.11c pbn: Mnr,· tllJII I1Jif t}f thr llll'd!J

cont.,, fl-d mchcJt<"d thrr lllh.!nJcd In ronll.'. ~u we will jtl\t hJH· to unpr•WI~C We hJw hld lit\' nw't tn.ln·d!Qm help .md cunJ'k.'f,tUun ;n tht" l~tiZ·

t Jtltnu, MTflllJ rk·ll{c)·· Wh~t !llNkc tJf t:nt• bruu~IH u~ hert• 1111 thi., most lln.·;~dii•l of da~? \"('hm \\f "'Uid do no mur~., C:cufl' .lfld J dl.lll!-:1.-d Jnd

\\\'lit,,. t.:.lt 1111h1 num hotel tt'\t.lUnnt. Lncr, \\c.: thrlHght il would h,J\'C hccn

llltlrc .lpprnpn~tl' 1J WL·Iud roffcn:d to ~uy .mJ hdp 111 lht· kiKhcn: IINt·Jd

uf tht- mwl t'Jg.hty un't'l\, thr rc~l.:mr.lnt ~cl"ol·d fmn hundr('d 1nd fi(t~ pct,pll·

I he ~Uni)\phcrr nf \IIJ'fUcsx'll plntc .md ti,)n;ccl ~~t<xl humuur 111:1dc me

tlunk of the r.t.mk. TilL' !iLlfl dtd an h.:ruir )(lh nudc::r the drrurnsf.JII{{'~ ,,,

tilt' Clld nf thr ('\'CIIHig 11.:rtri('k JUillcd th for .1 gJ M of \\'lltC, )OOJJ..iug Wc.Jf)'

TLod.i)· '~the end uf lht month. W\· h.1vC' rcvnluunn in thl' '>llc.:ch mJ

dt.., w.ar Ill th(' Uunl,J ~IJII:s, ~o ~icl.cnmJ:I) b1mlur 111 tcle\'t')ion images fmm

lhl· ltJ.It'nT blue Crnlntnn, the ,\hddlc b.,, llld fi.lrtnc.:r Yu~--,on.,i.J\'1.1. In twn

d~ys 0\"\'r lift}· JX'f'plr hJ\'C dtcd .mJ twu thouuud lwoc been IIIJUI'cd 1 h~.: lao,..,

ol rmpt"l't)' dUd jtrln h c.UJ\Irt .. 'Jlhic. rill' l'O~·n un th~.: rnnr.lic lnd ,,mfldt:lh.c

t\l ArncriCUI\ I IM\'o.! ~pukcll 10 ~~ dcv;t~t.lUIIE: rhl'll' IIIU\t h(.' ;t IIOUIUJl.d r«konmg

lu~hnlltO >~won,u the pnpu!Junn tt.dix·, thl' trJgic cos-t of chl'lr '>1:1\'ll'r<' 'hvN.,>Ii 1111o hJ\C:. .md h IV~· not ..

~I J I'IH\11;; S !lf.Hn'~

"

Page 42: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn
Page 43: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

The Bro\Nn Ink Diary

Designed by Donna Rawlins

and Mark McCloud

Cover designed by Donna Rawlins

Published by Random House

Text by Rose Moxham

Typeset by Midland Typesetters

Printed by Australian Print Group

If \Nith a Beating Heart

Designed by Beth McKinlay

Cover designed by Beth McKinlay

Published by McPhee Gribble

Text by Jean Bedford

Typeset by Bookset

Printed by Australian Print Group

Page 44: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn
Page 45: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

0 . (f RIG BY

1MU*W·!!1 ., ... TECHNOlOGY

Iii l.\, . ~ .... Gi!l

(credit on following page)

Page 46: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

(credit for previous page )

Weldon International Award winner for the best designed book for primary education purposes

Realization Series 2: Clever Island; Looney Tools; Misbuildings

Designed by Steve Moline

Cover designed by Steve Moline

Published by Rigby Heinemann

Text by David Drew

Illustrated by Peter Gouldthorpe.

Robert Roe nfeldt and Steve Axelsen

Typeset by Deblaere Typesetters

Printed by Mandarin Offset

Judges' comments

Well designed to suit it's large format. Attractive

illustrations comp lemented by thoug htful place­

ment of type. This series is well designed to be

both entertaining and educational.

Designer's comments

Format , t y pe size, text simpl icity and so on are

inf luenced by the needs of teach e rs and students

at K-6 p rim a ry grad es.

Page 47: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

A Banquet of Chewy Food Facts

Designed by Kate Barry

Cover designed by Kate Barry

Published by Jacaranda Wiley

Text by Stephen Gard

Illustrated by Caroline Magerl

a nd Stephen Francis

Typeset i n-house

Printed by Astross Printing Ltd, Hong Kong

.Judges' comments

Careful use of colourful page borders enhance sen­

sib le balance oftypography, illustrations and use

of colour.

Page 48: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

Feuerwerk

Designed by David Doyle and Rosanna Di Risio

Cover Designer by David Doyle

Text by Michael Sedunary

and Marlene Schulenburg Dingle

Marlene Schulenburg Dingle

Published by CIS Educational

Illustrated by Ross Gray. Neil Curtis

and Geoff Kelly Typeset on Macintosh

Printed by Impact Printing

Page 49: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

2 wer hat Nummer neun?

Judges' comments

This design encourages the reader to engage with

the topic, and avoids being patronising . It is inviting

rather than too busy, it's clear, lively and well balanced.

Designer's comments

A conscious decision was made to make it fun and

representative of the age group. It was important

with such a book to keep the continuity.

'\ \62oS9 j

A Wer hat heute Nummer sechs?

0 Nummer sechs? Das ist Waldorf.

B Steff!, hast du Nummer drelzehn?

0 Drelzehn? Nein, ich habe Nummer vlen:ehn.

0 Bravo, Osman. Wlr gewlnnen.

0 Ja, rantastischl Es steh t 23 zu 21 .

E Super, Monlka. Du spiels! haute gut.

G Ach, sle spielt lmmer gut.

Page 50: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

Art Starts

Designed by Kate Barry

Cover designed by Kate Barry

Published by Jacaranda Wiley

Text by Max Darby

Illustrated by Robyn McCutchan

and Andrew Ness

Typeset in-house

Prin ted by Saik Wah Press Pty Ltd, Singapore

Judges' comments

This design is much more restrained than the winning

book nevertheless the design allows a successful

integration ofthe fu ll colour illustrations, graphics

and various typographic elements.

Designer's comments

The book had to be clearly laid out as the activities

and ideas must be easily recognisable. The design

had to be co lourful and appealing without fighting

with the many pictures.

M A X D A R B y

Page 51: I ian · old srr\'dllt. It WJS frum Pauhnr and said that M.adamr Clairmont wn'i ill and would not OC ab1r to sec him for a dn~· or two. Thur was .m anxious postscript; 'Shr i~ ragn

lnfoTech 2000

Designed by Marta White

Cover designed by Marta White

Published by Longman Cheshire

Text by Helen Clancy, Damian Kelly,

Dianna Walker

Illustrated by Peter Mildi

Typeset in-house

Printed in Malaysia

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Step Into English Series: Signposts, Stepping Stones, Stairvvays

Designed by Luisa Laino and Jane Pennells

Cover designed by Luisa Laino

and Jane Pennells

Published by Rigby Heinemann

Text by Judith Taylor, Josephine Szabo

and Andrew Griffiths

Illustrated by Peter Arnold, Jacqui Young and

Andrew Hopgood

Typeset by Southern Cross Typesetting

Printed by Dah Hua Printing Co.

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STEP INT<> ENGLISH 2

STEPPING-STONES

Judith Taylor Andrew

Josephine Szabo

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Marketing Concepts and Strategies

Designed by Christina Neri

Cover designed by Christina Neri

Published by Thomas Nelson Australia

Text by J McColl-Kennedy. G Kiel. R Lusch

and V N Lusch

Typeset by Cathryn Isakson

Printed by Acumen Overseas Pty Ltd

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Judges' comments

A sensitive and sophist icated handling of the ma­

terial. A potentially dry topic is enlivened by a good

balance of the use of a second colour, judicious use

of graphic devices and clear typography.

Designer's comments

( \ UVUIHHI 1

f'\( )S\1 t'IW. \0110'\

P ART 5 CONCERNS PROf'oiOTioN . THE THIRD COMPONENT OF

THE MARKETING MIX. CHAPTE:R 13, PROMOTION,

INTAOOtJCI::S PROMOTION AND 'THE IMPORTANCE OF

UND£RSTANOING THE fi'IARKETING COMMUNICATION PROCESS

TO DEVELOP SUCCESSFUL PROMOTION STRATEGIES.

CHAPTER 14, ADVERTISING AND PUBLIC lTV. DISCUSSES

A.DVERTISING•s ROLE IN OUR ECONOMY, DIFFERENT TYPES OF

ADVERTISING, THE ADVERTISING OECISION~MAKING PROCESS

AND PUDLICITY, CHAPTER 15. PERSONAL SELLING AND

SALES PROMOTION, DESCRIDES CAREER OPPORTU,..ITl£5 IN

PERSONAL SELLING AND THE DIFFERENT TYPES 0~

SALC'SPEOPLE, EXPLAINS THE SELLING PROCESS AND

IAL£SFORCE MANA,GEMENT AND D ISCUSS£$ PROMOTION .

The book needed to appeal to a sophisticated audience

this was achieved with the use of four colour

throughout the book to enhance the advertisements

that were used as examples in the book.

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Legal and Commercial Italian

Designed by Rosanna D i Risio

Cover designed by Rosanna Di Ris io

Published by CIS Publis h ers

Text by Simonetta Manfredi

and Leonardo Oriolo

Typeset b y Kim Bear

Printed by Australian Print Group

Judges' comments

Successful fulfilment of the designer's brief. The

large format allowed good use of white space.

Careful choice of typography avoids a cluttered look.

A new version of a more traditional style of design.

Designer's comments

The brief asked that the book did not look too

much like a reference book yet present factual

dry information in an interesting way.

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Writing, Researching and Communicating

Designed by Tanya Ed\Nards

Cover designed by Tanya Ed\Nards

Published by McGra\N-Hill Book Co

Text by Keith Windschuttle

and Elizabeth Elliott

Illustrated by Lorenzo Lucia

Typeset by Assett Typesetting

Printed by McPhersons Printing Group

Introductory Macroeconomics

Designed by Leonie Kirk

Cover designed by Leonie Kirk

Published by Harcourt Brace and Co

Text by Trevor Stegman and Bill .Junor

Typeset in-house

Printed by McPherson's Printing Group

INTRODUCTORY

MACROECONOMICS T REVOR S TEGMAN • B ILL JUNOI

I

-

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The Great Australian Children's B ook s Campaign

Designed by Nick Baron

Publi shed by Ashton Scholastic

Illustrated by Nick Baron

T ypeset by N ick Baron

P rinte d by lnprint/Maxvvell Printing

Judges' comments

Attractive choice of logo and type carried through

to a wide variety of promotional material. Designed

to be appealing to its audience without patronising

them whilst at the same time maintaining a

readily identifiable contemporary A ustralian feel.

Commendable breadt h to the range of materials .

D esigner's c omments

The brief was to design a logo and a range of

promotional material that would promote childrens

books that are written and illustrated by Australian

authors and illustrators. The material had to be

suitable for use both in the marketplace and at

trade shows.

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199+ Mor:>ERN (irR~S

DIARY

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MONDAY TUESDAY WEDNESDAY THURSDAY

13 14 15 16 ,.

FRIDAY

17

SATURDAY

18

JUME1994 SUNDAY

19

1994 Modern Girls Diary

Designed by Kaz Cooke

Cover designed by Kaz Cooke

Published by Allen & UmNin

Text by Kaz Cooke

Illustrated Kaz Cooke

Typeset by PAGE Pty Ltd

Printed by South Wind Production

Judges' comments

Successfully fulfills the requirements of a diary.

A strong simple sense of identity is maintained

throughout. There is a successful balance of strong

graphics, informative text and light-hearted illustrations.

Designer's comments

The diary was to look new and stand out in bookshops,

appeal to young girls and older women. The design

integrates the d iary grid with several different

typefaces and handwriting.

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The Wilderness Society Landscape and Wildlife Calendars

Designed by Sue Palmer

Cover designed by Sue Palmer

Published by The Wilderness Society

Typeset by Sue Palmer

Printed by Shadows and lncolour

Judges' comments

Commended for taking a prove n approach and

doing it w e ll. M any ofthe other entries were flawed

by a poor c ho ice of t ype or its placement. The

information is handled verytidilywith no competition

between the text and image. Very usable.

Designer's comments

The feel was to be upmarket, c lear and easy to read

with the envelopes to be d es igned in harmony with

the calendars.

Ji .. THE WILDERNESS SOCIETY Australian Landscape Calenda r 1994

Jl .. THE WIL D ERNESS S O CIETY Australian Wildlife CaiPildar 1994

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, .. ,. . ..,_ .. ,, ..... (_"_ I ,~·::-r; 1...-fl .. ,.__

October M T w T May M T w T F

I'TtllollD IATflGIET .\0 31 2r.-n..-Qll" 3··-n.. ... ~ .... ~-...-rl~-,:•<l•"" ""'" ............ -~ ....

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3~:;~ 11 6

..._ ....... .-~ ...... -"'1"" ... R 9 10 1l 11 13 I~ n.,. ... ~.""" ...................... _... =::;:m,.,.::;..-........~ .. .._ -·'-"''"".__., ......... -.. tp<~ .... lost._,.. ....... ,~ .~ ....... ·~-~-........ ,~ ...... l 'tj ~

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10 11 11, .. "., 13 11 1) ••h

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16 17 18 19, ... ,_ 10 11 22 22 13 24 21r.•- 16 17 !Jl

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!O~:I!:P!<:" . ' ~"l'l> )o !!O:Oi'

'

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The Australian Book Publishers

Association wishes to acknowledge

and thank the very generous

donation of the printing, film

separation and binding of this

catalogue by Southbank Book, a

division of Southbank Pacific pty ltd.

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SOUTHBANK

Southbank Book, 261 Salmon Street,

F ishermens Bend, Victoria 3207

P hone(03)6462333Fax(03)6467690

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Australian Book Publishers Association ltd

Suite &9 89 .Jones Street Ultimo NSW 2007

phone (02) 281 9788 facsimile (02) 281 1073